Sat.Apr 03, 2021 - Fri.Apr 09, 2021

The truth about news site traffic

The Resolution Blog

Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures.

The Impact of COVID-19 on the Journalism Industry – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19.

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Crisis PR: Step-by-Step Guide to Navigating a Public Relations Crisis

Ronn Torossian

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events – from a negative review to a failed event, even a natural disaster.

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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

9 ways PR pros can use social media to connect with journalists

PR Daily

Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line. Social media has changed the way PR and media interact.

More Trending

Gear Up for Gen Z

Ronn Torossian

Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm Insider, Inc.

How To Onboard New Team Members – Virtually

ImPRessions - Crenshaw Communications

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour.

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Report: Twitter seen as most valuable social media network for journalists

PR Daily

However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket. What’s the most important social media channel for connecting with reporters? According to data from Muck Rack, Twitter still rules the roost. Image via Muck Rack ).

More Podcasts for PR Pros (Recommended by PR Pros)

Cision

Add these to your playlist right now. US Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 leading metrics to measure the success of your PR campaign

Agility PR Solutions

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can’t ignore this process if you want to succeed with your PR endeavors.

Crenshaw Nominated for 2021 SABRE Awards North America

ImPRessions - Crenshaw Communications

The Crenshaw team is delighted to be nominated for a 2021 SABRE Awards North America. The 2021 North American SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. .

Conquer the “statistic scaries” and optimize data-driven storytelling

PR Daily

While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset.

Accusations of sexism dominated the top March Madness stories in 2021

NewsWhip

The NCAA recently came under intense public scrutiny, as disparities between the conditions offered for men’s and women’s basketball teams were exposed during the annual March Madness tournament.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR storytelling: More than ever, home is what you make of it

Agility PR Solutions

The home is a blank canvas, filled with possibilities when it comes to making enhancements, updating design and adding new technology. There are hundreds of products and services that owners can consider for their homes—suitable for both inside and out.

Twitter analytics tools to set up a marketing strategy

Awario

Are you searching for a powerful Twitter analyzer? Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting

How to establish trust with clients and build lasting relationships

PR Daily

A PR pro shares insights on the tactics that bolster these crucial connections for agency-side pros, and how to develop long-term affinity for one another.

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UK Media Moves including Reach, JPIMedia, Newsweek and more

Cision

Richard Blackledge has joined Reach as Digital Publishing Editor; Mark Thompson is now Editor of JPIMedia Online; Rebecca Flood joins Newsweek from Fabulous. Media Blog

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

5 PR tips to successfully pitch your small business to the media

Agility PR Solutions

After developing quality products and services, one of the best ways to help your small business grow is to seek out media attention. A story in the right publication may help put your company in the spotlight so that many people decide to check it out for themselves.

One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic.

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5 ways PR pros can support Black influencers in 2021

PR Daily

Research has found a pay gap between Black and white influencers. Here are some of the trends PR pros can follow to support influencers of color when building digital campaigns. Despite Covid-19, the influencer marketing industry is growing globally and will be worth 15 billion by 2022.

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7 Environmental News Sites to Inspire You on Earth Day

Cision

As we approach #EarthDay2021 (and beyond), we're recognizing several outstanding environmental new sites. Media Blog

6 tips for using LinkedIn to grow your PR network

Agility PR Solutions

LinkedIn is the most popular social networking platform for professionals. The platform offers an excellent way to expand your PR network, make connections, and pitch stories. To make the most of the professional networking opportunities on LinkedIn, though, you need a strategy.

These were the top publishers on Facebook in March 2021

NewsWhip

As we head out of the first quarter of 2021, we looked back at the top publishers of March on Facebook to see which of them received the most engagement. As usual, we used our API to gather these rankings, which you can read about on our developer hub.

How women leaders are set to soar in a post-pandemic world

PR Daily

Top communicators from Methodist Le Bonheur Health, Con Edison, CBRE and Bristol-Meyers Squibb share how they are thinking about leadership and gender in the months ahead. Women’s History Month is over—but many business leaders are still grappling with the issues facing women in the workplace.

Domain Authority, Trust, and Thought Leadership

The Proactive Report

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago.

Customer empathy is no longer optional: Brands increasing investment in customer feedback

Agility PR Solutions

The COVID crisis has put customer experience (CX) and empathy center stage for brands and businesses.

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Communicators need a PR agency with Dawn Buzynski | On Top of PR podcast

Axia PR

Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski of Hy-Vee. Guest: Our episode guest is Dawn Buzynski, Director of Strategic Communications at Hy-Vee.

5WPR CEO Ronn Torossian shares his firm’s manifesto for comms success

PR Daily

The agency leader underpins its work for clients with a fierce dedication to the bones of great storytelling: ‘who, what, where, when and why.’. Last year might have been the first time that Ronn Torossian met with clients in his sweatpants and a T-shirt, but it will not be the last.

How to do news and media montoring: the complete guide

Awario

In this article, we explain how to monitor the news and media outlets with Awario. We go through reputation management, PR activities, and audience analysis and give tips to boost your PR strategy

3 critical tips for standing out during a vicious news cycle

Agility PR Solutions

When the pandemic hit in 2020, it quickly took over every single media outlet. By consequence, the biggest challenge for all PR and communication professionals during this time was learning how to traverse a media landscape that felt so chaotic and unfamiliar—and one that hasn’t seemed to settle yet.