Big Tech Has A PR Problem. Can It Close The Trust Gap?
ImPRessions - Crenshaw Communications
APRIL 8, 2021
A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. But things are changing, and shifting public opinion is one reason why.
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