Sat.Apr 03, 2021 - Fri.Apr 09, 2021

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The truth about news site traffic

The Resolution Blog

Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian […].

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How To Onboard New Team Members – Virtually

ImPRessions - Crenshaw Communications

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. In early 2021, this still isn’t possible. While things are heading in the right direction, most orientations will have to be done online, not in real life.

How To 218
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The Impact of COVID-19 on the Journalism Industry – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind. Sadly, not even that naturally socially distanced job was immune to the spread of the deadly virus.

Survey 197
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Crisis PR: Step-by-Step Guide to Navigating a Public Relations Crisis

Ronn Torossian

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events – from a negative review to a failed event, even a natural disaster. When these situations happen, companies also have to face another aspect of the crisis – rumors, fake news, and cyber attacks. That’s […]. The post Crisis PR: Step-by-Step Guide to Navigating a Public Relations Crisis appeared first on.

Crisis 195
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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PR Planning: How to Create a PR Strategy (w/ Template)

Prowly

Public relations is all about influencing attitudes and behaviors. To be able to do this effectively, though, companies need a solid digital PR strategy, designed to work towards pre-defined goals and objectives. Luckily, there are several common steps to all PR plans listed by PR experts. By following them, you can create a PR strategy […]. The post PR Planning: How to Create a PR Strategy (w/ Template) appeared first on Prowly Magazine.

Strategy 197

More Trending

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From 2021 PR Trends to Diversity in Hiring to International PR: Business Wire’s 10 Most Sought-After Blog Posts (Q1 2021) | Business Wire Blog

Business Wire

Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here.

Blogging 196
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Gear Up for Gen Z

Ronn Torossian

Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm Insider, Inc. In November, a Bank of America study substantiated the same by disclosing that Gen […]. The post Gear Up for Gen Z appeared first on.

Banking 195
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UK Media Moves including Reach, JPIMedia, Newsweek and more

Cision

Richard Blackledge has joined Reach as Digital Publishing Editor; Mark Thompson is now Editor of JPIMedia Online; Rebecca Flood joins Newsweek from Fabulous.

Media 156
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7 leading metrics to measure the success of your PR campaign

Agility PR Solutions

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can’t ignore this process if you want to succeed with your PR endeavors. PR measurement serves to improve your media coverage and […]. The post 7 leading metrics to measure the success of your PR campaign appeared first on Agility PR Solutions.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity.

Report 175
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Domain Authority, Trust, and Thought Leadership

The Proactive Report

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. The connection between domain authority and PR is one of those.

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More Podcasts for PR Pros (Recommended by PR Pros)

Cision

Add these to your playlist right now.

Blogging 262
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PR storytelling: More than ever, home is what you make of it

Agility PR Solutions

The home is a blank canvas, filled with possibilities when it comes to making enhancements, updating design and adding new technology. There are hundreds of products and services that owners can consider for their homes—suitable for both inside and out. And, when it comes to gaining consumer awareness in this space, the media and influencers […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Finding the Inspiration to Pitch

PRSay

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. And if these could work during a pandemic and crazy election cycle, then you know they can help propel your results as we move into 2021. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources.

Pitching 166
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Twitter analytics tools to set up a marketing strategy

Awario

Are you searching for a powerful Twitter analyzer? Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting.

Analytics 144
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7 Environmental News Sites to Inspire You on Earth Day

Cision

As we approach #EarthDay2021 (and beyond), we're recognizing several outstanding environmental new sites.

Blogging 156
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5 PR tips to successfully pitch your small business to the media

Agility PR Solutions

After developing quality products and services, one of the best ways to help your small business grow is to seek out media attention. A story in the right publication may help put your company in the spotlight so that many people decide to check it out for themselves. If you are hoping to invest some […]. The post 5 PR tips to successfully pitch your small business to the media appeared first on Agility PR Solutions.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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We Are Not Invisible

PRSay

On March 16, eight innocent lives were taken in violent shootings in Atlanta. On March 29, many saw a 65-year-old Filipina American woman be brutally assaulted as onlookers stood by and did nothing. Another assault was also captured on video on a New York City subway train as an Asian American man was assaulted to the point of unconsciousness. This occurred on a train with a number of other passengers, also doing nothing.

Community 147
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How to do news and media montoring: the complete guide

Awario

In this article, we explain how to monitor the news and media outlets with Awario. We go through reputation management, PR activities, and audience analysis and give tips to boost your PR strategy.

How To 132
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UK Media Moves including the FT, Reuters, The Face and more

Cision

Matt Vella is made Editor of FTWeekend Magazine; Alexander Ratz is now Senior Correspondent for Reuters in Berlin; Olive Pometsey appointed Features Editor at The Face.

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What is a Press Release and Why is It Important?

5W PR

Communication has been dramatically changed by social media. It was because of these platforms that great pop culture moments have been created, and even political revolutions have started by people getting together on them. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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6 tips for using LinkedIn to grow your PR network

Agility PR Solutions

LinkedIn is the most popular social networking platform for professionals. The platform offers an excellent way to expand your PR network, make connections, and pitch stories. To make the most of the professional networking opportunities on LinkedIn, though, you need a strategy. This guide will discuss how to use LinkedIn to grow your professional PR […].

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Communicators need a PR agency with Dawn Buzynski | On Top of PR podcast

Axia PR

Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski of Hy-Vee. Guest: Our episode guest is Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand.

Agency 118
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Life is not what happens but how you deal with it

Steve Barrett on PR

Communications leads at major companies are overseeing one long political-style campaign in which their brand is the candidate and the electorate is unforgiving.

Company 114
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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “busines

Media 106
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Customer empathy is no longer optional: Brands increasing investment in customer feedback

Agility PR Solutions

The COVID crisis has put customer experience (CX) and empathy center stage for brands and businesses. New research from on-demand human insights firm UserTesting shows that businesses fall into one of two categories—those doubling down on CX and those scaling back on it—and that customer feedback collection is on the rise, with 72 percent of organizations stating […].

Brand 115
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PR Account Director Vacancy in Leeds

Prohibition

After gaining a number of exciting new clients, including some well-known high street brands, we are looking to expand our growing team again. We are looking for someone with significant (over 4 years) experience within PR or Communications at a senior level who can work as a key leader in the organisation. Why work at Prohibition? As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to incre

B2C 100
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Some Thoughts on Trust

Scott Public Relations

Who can you trust today? And just as importantly, who do your constituents and customers trust? According to the Edelman Trust Barometer , it isn’t government, media or even nonprofits. Barely more than half of respondents trust those sources. The most trusted sources, rather surprisingly, tend to be business leaders – especially their own employer.

Insurance 104