Sat.Mar 11, 2017 - Fri.Mar 17, 2017

Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts

Cision

I attended dozens of sessions, speakers, panels, parties and taco trucks over the last few days and in truth, I learned the most from the taco trucks. There is an unspoken rule to finding a great taco truck no one wants to admit; the cleanest truck will not have the best food.

Brand 286

How a Nonprofit Connection Can Benefit Your Bottom Line

Ronn Torossian

Affirmation by association is a business tool that too few companies take full advantage of. Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Businesses can build a strong network by aligning nonprofits.

4 Signs Your PR Measurement Practices Could Be Better

Onclusive

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits.

6 Steps To A Better PR RFP Process

ImPRessions - Crenshaw Communications

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list.

Agency 238

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report , the industry is expected to reach $20bn by 2020.

SEO 214

More Trending

How important are visuals to media relations success?

PR Daily

If you didn’t realize that providing journalists with quality imagery is an essential part of the media relations process, now would be the ideal time to get up to speed. A recent Holyrood PR study took a sought to learn exactly how journalists were benefitting from PR pros’ visuals.

5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater.

4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

B2B PR Sense

In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. The chasm between the two discliplines has shrunk and we need to get onboard. Let's get started. What Has Changed in B2B? Once upon a time you never would have seen B2B companies use a fun video about a product or industry. Yet, this has become the norm for many B2B companies -- with great success! Other traditionally B2C tools and methods have been implemented within B2B in recent years to good effect.

B2C 156

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

15 tools that can power your PR efforts

PR Daily

There are no shortcuts in public relations, but there is help. Developing a successful PR campaign is an effective way to raise awareness for your business, build credibility with your audience, send out a positive message to your customers, and manage your brand’s reputation.

Tools 137

Top PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. But errors aren’t always predictable, which is one reason why PR is endlessly fascinating as well as frustrating as a career.

How To 181

Behind the Headlines with Crosby Noricks

Cision

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

The best email pitch, backed by numbers

Prezly

When it comes to email pitches, we’ve all learned that there is no silver bullet. But that doesn’t mean there aren’t a few things you can do to improve your results. In 2016, over 8.5 million emails were sent using Prezly. That’s about 23.000 per day.

Lessons for PR pros from the BBC Skype interview dad

PR Daily

For media relations experts, nothing produces more anxiety than an interview on live TV. An anchor can pivot from a previously discussed line of questioning, leaving your executive hung out to dry in front of thousands or even millions of viewers.

Skype 137

PR Measurement Tips

The Proactive Report

Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals.

How too many metrics may be worse than none at all

Media Bullseye

Data and metrics have become an important part of the work of public relations professionals.

If there is a Best Practice in Marketing, it’s Being Different

Sword and the Script

How do you get attention in a crowded room full of loud conversation? One technique is to stand up and tap a wine glass with a utensil. This has become a way proven method for obtaining the attention of a room at a range of events from wedding receptions to networking gatherings.

B2B 112

PR pros’ guide to AP style

PR Daily

For journalists, The Associated Press Stylebook is the industry bible. They live and die by its grammar and style rules, and most have taken numerous journalism school classes to perfect writing in alignment with AP style.

What’s Your True Social Media Dharma?

Social PR Chat

Social media is more than going through the motions of a like, share, find, schedule, and publish. In order to be successful in social media, a brand must understand its true purpose and intention. If you practice yoga, you might have heard the word dharma.

66 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Senior Congressional Advisor , British Embassy, Washington, DC – apply by Mar.

The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis here is on talent or ability.

Tools 112

Heinz announces marketing campaign based on “Mad Men” pitch

PR Daily

It hasn’t quite been two years yet since we said goodbye to AMC’s “Mad Men” and Don Draper, the ‘60s-era ad pitch man who evolved into one of the most complex characters in recent television history. Already it’s making a comeback. Heinz is adopting one of Draper’s boldest pitches: “Pass the Heinz.”

Things That Go Tweet in the Night

Waxing UnLyrical

This has been a CRAZY week if you work in the digital/social media space. Through the looking glass. First there was the whole Rachel Maddow thing. “ WE HAZ TRUMP’S TAX RETURNS!!!!! … from 2005.” ” Bubble. Burst.

When analyzing social content, human insight matters

Media Bullseye

One of last holiday season’s most popular gifts was home assistants, like Amazon’s Alexa and the Google Home device.

In Marketing, Try To Always Take The High Road

The Stalwart Blog

I see the “scare” and “anger” tactic often used in marketing. Placing fear in a customer who, unbeknownst to them before, was blindly following a path that will lead to dramatic ruin unless they try your product or service. I get it.

Make your marketing content more mobile friendly

PR Daily

We’ve officially hit the place where more people are using smartphones instead of desktops to access the internet, and Google has taken notice. Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere.

Mobile 123

How PR and corporate communications can use animated gifs

Stuart Bruce

In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive with movement.

What’s The Best Way To Train Your Staff To Be Crisis-Ready?

Melissa Agnes

How to Get Your Pitch Accepted and Eventually Rejected

PR News

“Journalists are grammar nerds.” – Kristen Page-Kirby, Senior Arts Editor, Washington Post Express “You don’t get a second chance to make a first impression.” – Attributed to several people, including: Will Rogers, Oscar Wilde, Mark Twain and the U.S. advertising industry.

Pi Day’s an easy PR win for most brands

PR Daily

When we think of the ratio of a circle's circumference to its diameter, few of us find our thoughts turning to romance. But one East Coast pizzamaker believes the alure of its pepperoni pies will inspire couples exchange wedding vows in its restaurants on Pi Day Tuesday. Get it?

Brand 123

Defining and Defending Truth

PRSay

The issue of being truthful or not has repeatedly been in the national news over these past few months and that is a good thing. It brings to our attention the importance of some fundamental values in our society such as honesty, integrity and truthfulness.

Ethics 124

A Case for Uber’s No. 2 Executive Coming from the PR Ranks

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Uber’s CEO, Travis Kalanick, posted on the company’s website last week that the hunt is on for a No.