Sat.Mar 11, 2017 - Fri.Mar 17, 2017

4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

How a Nonprofit Connection Can Benefit Your Bottom Line

Ron Torossian

Affirmation by association is a business tool that too few companies take full advantage of. Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Businesses can build a strong network by aligning nonprofits.

Trending Sources

6 Steps To A Better PR RFP Process

ImPRessions - Crenshaw Communications

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list.

PR Measurement Tips

The Proactive Report

Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Where Does Multi-Channel Marketing Fit into Your Strategy?

Beyond PR

Think about your tech habits in a given day. You might wake up, stretch, and check your phone for messages. Then when you get to the office, you’re on your computer…except when you have meetings and you switch to your laptop. Then when you get home, you hop on your tablet for a little downtime.

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report , the industry is expected to reach $20bn by 2020.

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The Post-Truth False Choice: Stand Up or Lay Low

Return on Reputation

In the post-truth era , seizing opportunity and limiting risk has taken on an entirely new meaning. Over the past few months, I’ve spoken with dozens of experienced communicators who are dealing with this new reality and the added complexity layered into seemingly every decision.

PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

I can’t really remember the first time I met Heather Cmiel. Which is kinda odd. Because Heather isn’t the kind of person you forget. In fact, I would think most people remember the first time they met Heather quite well because she’s a big personality and a very warm person.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The best email pitch, backed by numbers

Prezly

When it comes to email pitches, we’ve all learned that there is no silver bullet. But that doesn’t mean there aren’t a few things you can do to improve your results. In 2016, over 8.5 million emails were sent using Prezly. That’s about 23.000 per day.

5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater.

A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

The Hoffman Agency

By Grace Chu , Senior Account Executive, The Hoffman Agency Hong Kong. Wonder what it’s like to be a design intern at The Hoffman Agency? You can draw inspiration from our former Design Intern Ben Leung’s 5 key takeaways. Right, got it … So what?

Lessons for PR pros from the BBC Skype interview dad

PR Daily

For media relations experts, nothing produces more anxiety than an interview on live TV. An anchor can pivot from a previously discussed line of questioning, leaving your executive hung out to dry in front of thousands or even millions of viewers.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

KLM Newsroom: from 1.0 to 3.0

Presspage

KLM’s communications team was growing increasingly discontent with the Content Management System (CMS) they were working with to publish news to their native newsroom. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility.

Making the Most of Company Culture

5W PR

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs.

What’s Your True Social Media Dharma?

Social PR Chat

Social media is more than going through the motions of a like, share, find, schedule, and publish. In order to be successful in social media, a brand must understand its true purpose and intention. If you practice yoga, you might have heard the word dharma.

Mindfulness: Hospitals promoting calming techniques

PR Daily

If you haven’t noticed, mindfulness is having its “moment” today—just as yoga did 10 years ago. In “The Hidden Price of Mindfulness Inc.,” David Gelles explores ways we’re being sold the idea that we can buy mindfulness. He’s right; just go to the app store on your phone.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Why Selling Yourself is Hard and What to Do About It

Solo PR Pro

Independent and small business owners across industries often express difficulty in selling themselves to clients. Even for those who have been in sales positions find it difficult to make the switch when they are faced with selling their own business.

A Case for Uber’s No. 2 Executive Coming from the PR Ranks

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Uber’s CEO, Travis Kalanick, posted on the company’s website last week that the hunt is on for a No.

The biggest challenges facing today’s social media job seeker

Communications Conversations

I’m not a recruiter. I’m not a hiring manager. And, I’m not looking to hire anyone at ACH Communications (I have all the help I need at the moment!). So, I want to start this post by making it clear that I’m not a recruiting specialist, nor do I hire people on a routine basis.

A step-by-step guide to influencer marketing

PR Daily

Walk into nearly any marketing meeting, and you’ll probably to hear a reference to “influencers.”. Many marketers want to know: How can we get social media users with large, engaged followings to tout our brand?

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

The ‘Micky Mouse’ degree. Are qualifications holding back communicators?

Prohibition

The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry.

How to Get Your Pitch Accepted and Eventually Rejected

PR News

“Journalists are grammar nerds.” – Kristen Page-Kirby, Senior Arts Editor, Washington Post Express “You don’t get a second chance to make a first impression.” – Attributed to several people, including: Will Rogers, Oscar Wilde, Mark Twain and the U.S. advertising industry.

Behind the Headlines with Crosby Noricks

Cision

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

15 tools that can power your PR efforts

PR Daily

There are no shortcuts in public relations, but there is help. Developing a successful PR campaign is an effective way to raise awareness for your business, build credibility with your audience, send out a positive message to your customers, and manage your brand’s reputation.

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Things That Go Tweet in the Night

Waxing UnLyrical

This has been a CRAZY week if you work in the digital/social media space. Through the looking glass. First there was the whole Rachel Maddow thing. “ WE HAZ TRUMP’S TAX RETURNS!!!!! … from 2005.” ” Bubble. Burst.

How too many metrics may be worse than none at all

Media Bullseye

Data and metrics have become an important part of the work of public relations professionals.

How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

PR News

Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

3 PR lessons from ‘Beauty and the Beast’

PR Daily

The “tale as old as time” is getting a fresh take. Disney is rebooting “Beauty and the Beast” with a live-action film that’s hitting theaters this week. The excitement is palpable: The first trailer earned 127 million views in the first 24 hours of being posted, Attitude. reported.

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Top PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. But errors aren’t always predictable, which is one reason why PR is endlessly fascinating as well as frustrating as a career.