Cision

MARCH 15, 2017

I attended dozens of sessions, speakers, panels, parties and taco trucks over the last few days and in truth, I learned the most from the taco trucks. There is an unspoken rule to finding a great taco truck no one wants to admit; the cleanest truck will not have the best food. Now I’m not saying to go in search of a place that wouldn’t pass a health inspection but for authentic, local food you do not want to stop at a place that is spotless.

Brand 305

Brand Branding Social Media Consumer 305

Ronn Torossian

MARCH 16, 2017

Affirmation by association is a business tool that too few companies take full advantage of. Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Businesses can build a strong network by aligning nonprofits. Not only are you out in the community doing “good deeds,” but you also meet people who you may not be able to connect with otherwise.

Nonprofit 225

Nonprofit Financial Community Blogging 225

Onclusive

MARCH 15, 2017

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits. Hopefully, you are doing your due diligence in analyzing and interpreting PR data that can help you continually refine your communications strategy […].

Measurement 220

Measurement Communications Data Strategy 220

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner. And some in PR also feel that the time expended (often more than 30 nonbillable hours for a simple proposal) goes unrewarded by clients who are merely window

Agency 191

Agency Communications Creativity Meeting 191

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present.

SEO 229

SEO Social Media Media Marketing 229

Melissa Agnes

MARCH 15, 2017

In order to truly implement a crisis-ready corporate culture, your entire team needs to understand: What their roles and responsibilities are when the organization is in “crisis mode”; What is expected of them by both leadership and stakeholders – and how to meet those expectations; How to make smart decisions in the heat of the moment; and ultimately.

Crisis 100

Crisis Crisis Management Training Video 100

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR.

Pitching 159

Pitching Agency Writing Communications 159

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Fashion 227

Fashion Brand Branding Communications 227

PRSay

MARCH 14, 2017

The issue of being truthful or not has repeatedly been in the national news over these past few months and that is a good thing. It brings to our attention the importance of some fundamental values in our society such as honesty, integrity and truthfulness. The national discussion also gives us a vertiginous glimpse of the abyss we would fall into if we abandoned those values.

Ethics 105

Ethics Writing Government Corporate 105

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

MARCH 14, 2017

How do you get attention in a crowded room full of loud conversation? One technique is to stand up and tap a wine glass with a utensil. This has become a way proven method for obtaining the attention of a room at a range of events from wedding receptions to networking gatherings. There are other options to gaining the room’s attention. You could shout over the noise, or you could walk into the middle of the room and start removing articles of clothing.

Marketing 98

Marketing Creativity Storytelling B2B 98

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. But errors aren’t always predictable, which is one reason why PR is endlessly fascinating as well as frustrating as a career. Years of experience have taught us that when a program isn’t working, there’s a reason for it, and it’s often due to a common mistake.

How To 149

How To Publicity Agency Media 149

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging.

Creativity 208

Creativity Social Media Brand Branding 208

Communications Conversations

MARCH 16, 2017

I’m not a recruiter. I’m not a hiring manager. And, I’m not looking to hire anyone at ACH Communications (I have all the help I need at the moment!). So, I want to start this post by making it clear that I’m not a recruiting specialist, nor do I hire people on a routine basis. But, I do talk to a lot of people. And, I talk to a lot of people about the job market.

Social Media 94

Social Media Media Interviews LinkedIn 94

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis here is on talent or ability. A good carpenter can pound straight nails with a rusty hammer just as well as a new one. There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology.

Tools 98

Tools Marketing Advertising Advertising 98

5W PR

MARCH 13, 2017

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs. Again, happy employees often helps to optimize revenues, but the culture should not be focused on creating happy workers, but instead on building revenue quickly and steadily.

Company 94

Company Agency Employee Strategy 94

Steve Barrett on PR

MARCH 17, 2017

From an inspiring Communicator of the Year to a deep bench of incredibly inspiring campaign work, the PRWeek Awards prove the profession is not just part of the conversation - it's starting to lead it.

Industry 86

Industry Communications 86

The Stalwart Blog

MARCH 15, 2017

I see the “scare” and “anger” tactic often used in marketing. Placing fear in a customer who, unbeknownst to them before, was blindly following a path that will lead to dramatic ruin unless they try your product or service. I get it. Such eye-catching, memorable tactics bring about an immediate response from prospective customers. Moreover, the strategy transcends practically any market, from consumer, business, politics and other circles.

Marketing 84

Marketing Energy Consumer Strategy 84

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

PR News

MARCH 14, 2017

“Journalists are grammar nerds.” – Kristen Page-Kirby, Senior Arts Editor, Washington Post Express “You don’t get a second chance to make a first impression.” – Attributed to several people, including: Will Rogers, Oscar Wilde, Mark Twain and the U.S. advertising industry. It was an effective pitch: brief, tailored to the media outlet that received… Continued.

Pitching 89

Pitching How To Advertising Advertising 89

Stern + Associates

MARCH 15, 2017

The explosion of social media continues to take the digital world by storm: It is estimated that there will be 2.76 billion social network users by 2018. This is a. The post Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy appeared first on Stern Strategy Group.

Social Media 80

Social Media Media Strategy Marketing 80

Beyond PR

MARCH 13, 2017

Think about your tech habits in a given day. You might wake up, stretch, and check your phone for messages. Then when you get to the office, you’re on your computer…except when you have meetings and you switch to your laptop. Then when you get home, you hop on your tablet for a little downtime. We live in the era of multi-screens. As digital consumers, we choose the device that best fits our needs.

Strategy 80

Strategy Marketing Social Media Mobile 80

Ishmael's Corner

MARCH 12, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Uber’s CEO, Travis Kalanick, posted on the company’s website last week that the hunt is on for a No. 2 executive: “We’re actively looking for a Chief Operating Officer: a peer who can partner with me to write the next chapter in our journey.

Storytelling 66

Storytelling Communications Publicity Writing 66

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

PR News

MARCH 13, 2017

Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

Brand 84

Brand Branding How To Customer Service 84

Stern + Associates

MARCH 17, 2017

The media landscape is in constant flux. The value of coverage is questionable, and how news is consumed and shared is as diverse as it is constantly changing. Our mindset. The post Why Research is Key to Your Media Relations Strategy appeared first on Stern Strategy Group.

Media Relations 74

Media Relations Media Strategy Consumer 74

Presspage

MARCH 14, 2017

KLM’s communications team was growing increasingly discontent with the Content Management System (CMS) they were working with to publish news to their native newsroom. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility. Platforms that were chosen at the time were functioning satisfactorily, but changes in the communications industry were so drastic that we felt we were lagging behind”, says Lars van Straten, Online Communications &

Social Media 60

Social Media Crisis Airlines Communications 60

Ishmael's Corner

MARCH 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I recognize the value of multi-tasking. In today’s business environment, the staccato nature of incoming requests requires one to toggle back and forth across many tasks at once. Maybe the Boy Scouts should offer a merit badge for handling Facebook, Snapchat and Instagram while cooking freeze-dried mashed potatoes.

Storytelling 63

Storytelling Instagram Communications Facebook 63

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Mark My Words

MARCH 13, 2017

Search current articles on Facebook and you’ll find pages and pages on its exciting new messaging app. What is clearly a Snap Chat rip-off, the app allows users to share photos and videos that vanish in 24 hours. That this news itself comes little more than a day after a BBC report into the social network’s shambolic response to a investigation into its tepid policing of paedophilic images is surely less than coincidental.

Facebook 60

Facebook Media Journalism Social Media 60

Prohibition

MARCH 15, 2017

It’s full steam ahead in the office this week as we prepare to attend the world’s largest watch and jewellery fair, Baselworld, later this month. We’re heading to Basel, Switzerland from 22 nd – 25 th March and will be bringing the show to life online, for our clients Watches of Switzerland and Goldsmiths. Baselworld has earned its reputation as a globally trendsetting show for the year ahead, and is renowned for its showcase of innovations, creations and brand new collections from

Instagram 63

Instagram Reputation Facebook Brand 63

Solo PR Pro

MARCH 14, 2017

Independent and small business owners across industries often express difficulty in selling themselves to clients. Even for those who have been in sales positions find it difficult to make the switch when they are faced with selling their own business. Selling is personal but we can’t take it personally. Rejection is part of the process, but that rejection is a “no” to the solutions you offer and not “no” to you as a human being.

Small Business 51

Small Business Social Media Brand Branding 51