Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts
MARCH 15, 2017
I attended dozens of sessions, speakers, panels, parties and taco trucks over the last few days and in truth, I learned the most from the taco trucks. There is an unspoken rule to finding a great taco truck no one wants to admit; the cleanest truck will not have the best food. Now I’m not saying to go in search of a place that wouldn’t pass a health inspection but for authentic, local food you do not want to stop at a place that is spotless.
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