Sat.Mar 11, 2017 - Fri.Mar 17, 2017

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How a Nonprofit Connection Can Benefit Your Bottom Line

Ronn Torossian

Affirmation by association is a business tool that too few companies take full advantage of. Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Businesses can build a strong network by aligning nonprofits. Not only are you out in the community doing “good deeds,” but you also meet people who you may not be able to connect with otherwise.

Nonprofit 225
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4 Signs Your PR Measurement Practices Could Be Better

Onclusive

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits. Hopefully, you are doing your due diligence in analyzing and interpreting PR data that can help you continually refine your communications strategy […].

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Behind the Headlines with Crosby Noricks

Cision

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Fashion 227
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6 Steps To A Better PR RFP Process

ImPRessions - Crenshaw Communications

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner. And some in PR also feel that the time expended (often more than 30 nonbillable hours for a simple proposal) goes unrewarded by clients who are merely window

Meeting 191
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR Measurement Tips

The Proactive Report

Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today.

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4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging.

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5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR.

Training 159
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The biggest challenges facing today’s social media job seeker

Communications Conversations

I’m not a recruiter. I’m not a hiring manager. And, I’m not looking to hire anyone at ACH Communications (I have all the help I need at the moment!). So, I want to start this post by making it clear that I’m not a recruiting specialist, nor do I hire people on a routine basis. But, I do talk to a lot of people. And, I talk to a lot of people about the job market.

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Making the Most of Company Culture

5W PR

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs. Again, happy employees often helps to optimize revenues, but the culture should not be focused on creating happy workers, but instead on building revenue quickly and steadily.

Company 94
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PRWeek Awards reflect an industry that's come of age

Steve Barrett on PR

From an inspiring Communicator of the Year to a deep bench of incredibly inspiring campaign work, the PRWeek Awards prove the profession is not just part of the conversation - it's starting to lead it.

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Top PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. But errors aren’t always predictable, which is one reason why PR is endlessly fascinating as well as frustrating as a career. Years of experience have taught us that when a program isn’t working, there’s a reason for it, and it’s often due to a common mistake.

How To 149
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In Marketing, Try To Always Take The High Road

The Stalwart Blog

I see the “scare” and “anger” tactic often used in marketing. Placing fear in a customer who, unbeknownst to them before, was blindly following a path that will lead to dramatic ruin unless they try your product or service. I get it. Such eye-catching, memorable tactics bring about an immediate response from prospective customers. Moreover, the strategy transcends practically any market, from consumer, business, politics and other circles.

Energy 84
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How to Get Your Pitch Accepted and Eventually Rejected

PR News

“Journalists are grammar nerds.” – Kristen Page-Kirby, Senior Arts Editor, Washington Post Express “You don’t get a second chance to make a first impression.” – Attributed to several people, including: Will Rogers, Oscar Wilde, Mark Twain and the U.S. advertising industry. It was an effective pitch: brief, tailored to the media outlet that received… Continued.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy

Stern + Associates

The explosion of social media continues to take the digital world by storm: It is estimated that there will be 2.76 billion social network users by 2018. This is a. The post Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy appeared first on Stern Strategy Group.

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Where Does Multi-Channel Marketing Fit into Your Strategy?

Beyond PR

Think about your tech habits in a given day. You might wake up, stretch, and check your phone for messages. Then when you get to the office, you’re on your computer…except when you have meetings and you switch to your laptop. Then when you get home, you hop on your tablet for a little downtime. We live in the era of multi-screens. As digital consumers, we choose the device that best fits our needs.

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If there is a Best Practice in Marketing, it’s Being Different

Sword and the Script

How do you get attention in a crowded room full of loud conversation? One technique is to stand up and tap a wine glass with a utensil. This has become a way proven method for obtaining the attention of a room at a range of events from wedding receptions to networking gatherings. There are other options to gaining the room’s attention. You could shout over the noise, or you could walk into the middle of the room and start removing articles of clothing.

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How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

PR News

Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Why Research is Key to Your Media Relations Strategy

Stern + Associates

The media landscape is in constant flux. The value of coverage is questionable, and how news is consumed and shared is as diverse as it is constantly changing. Our mindset. The post Why Research is Key to Your Media Relations Strategy appeared first on Stern Strategy Group.

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A Case for Uber’s No. 2 Executive Coming from the PR Ranks

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Uber’s CEO, Travis Kalanick, posted on the company’s website last week that the hunt is on for a No. 2 executive: “We’re actively looking for a Chief Operating Officer: a peer who can partner with me to write the next chapter in our journey.

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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis here is on talent or ability. A good carpenter can pound straight nails with a rusty hammer just as well as a new one. There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology.

Tools 68
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KLM Newsroom: from 1.0 to 3.0

Presspage

KLM’s communications team was growing increasingly discontent with the Content Management System (CMS) they were working with to publish news to their native newsroom. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility. Platforms that were chosen at the time were functioning satisfactorily, but changes in the communications industry were so drastic that we felt we were lagging behind”, says Lars van Straten, Online Communications &

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Unfriended: What Facebook tells us about PRs and the media

Mark My Words

Search current articles on Facebook and you’ll find pages and pages on its exciting new messaging app. What is clearly a Snap Chat rip-off, the app allows users to share photos and videos that vanish in 24 hours. That this news itself comes little more than a day after a BBC report into the social network’s shambolic response to a investigation into its tepid policing of paedophilic images is surely less than coincidental.

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One Action That Automatically Makes You a Better Listener

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I recognize the value of multi-tasking. In today’s business environment, the staccato nature of incoming requests requires one to toggle back and forth across many tasks at once. Maybe the Boy Scouts should offer a merit badge for handling Facebook, Snapchat and Instagram while cooking freeze-dried mashed potatoes.

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Baselworld is coming… and Prohibition will be there

Prohibition

It’s full steam ahead in the office this week as we prepare to attend the world’s largest watch and jewellery fair, Baselworld, later this month. We’re heading to Basel, Switzerland from 22 nd – 25 th March and will be bringing the show to life online, for our clients Watches of Switzerland and Goldsmiths. Baselworld has earned its reputation as a globally trendsetting show for the year ahead, and is renowned for its showcase of innovations, creations and brand new collections from

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Why Selling Yourself is Hard and What to Do About It

Solo PR Pro

Independent and small business owners across industries often express difficulty in selling themselves to clients. Even for those who have been in sales positions find it difficult to make the switch when they are faced with selling their own business. Selling is personal but we can’t take it personally. Rejection is part of the process, but that rejection is a “no” to the solutions you offer and not “no” to you as a human being.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present.

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A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

The Hoffman Agency

By Grace Chu , Senior Account Executive, The Hoffman Agency Hong Kong. Wonder what it’s like to be a design intern at The Hoffman Agency? You can draw inspiration from our former Design Intern Ben Leung’s 5 key takeaways. Right, got it … So what? To give this a twist, we flipped roles so I could share my observations of Ben’s internship as his neighbor in the Hong Kong office.

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The ‘Micky Mouse’ degree. Are qualifications holding back communicators?

Prohibition

The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry. Whilst some have wrongly deemed it a ‘Micky Mouse degree’, the need or preference for a degree when applying for roles isn’t uncommon, with many industries offering non-graduate roles with a glass ceiling guaranteed – this is particularly notable, quiet ironically, in the public sector.