Sat.Mar 11, 2017 - Fri.Mar 17, 2017

Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts

Cision

I attended dozens of sessions, speakers, panels, parties and taco trucks over the last few days and in truth, I learned the most from the taco trucks. There is an unspoken rule to finding a great taco truck no one wants to admit; the cleanest truck will not have the best food.

Brand 239

6 Steps To A Better PR RFP Process

ImPRessions - Crenshaw Communications

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list.

Agency 195

PR Measurement Tips

The Proactive Report

Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals.

How a Nonprofit Connection Can Benefit Your Bottom Line

Ron Torossian

Affirmation by association is a business tool that too few companies take full advantage of. Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Businesses can build a strong network by aligning nonprofits.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

What’s The Best Way To Train Your Staff To Be Crisis-Ready?

Melissa Agnes

4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

The best email pitch, backed by numbers

Prezly

When it comes to email pitches, we’ve all learned that there is no silver bullet. But that doesn’t mean there aren’t a few things you can do to improve your results. In 2016, over 8.5 million emails were sent using Prezly. That’s about 23.000 per day.

Top PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. But errors aren’t always predictable, which is one reason why PR is endlessly fascinating as well as frustrating as a career.

How To 148

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Things That Go Tweet in the Night

Waxing UnLyrical

This has been a CRAZY week if you work in the digital/social media space. Through the looking glass. First there was the whole Rachel Maddow thing. “ WE HAZ TRUMP’S TAX RETURNS!!!!! … from 2005.” ” Bubble. Burst.

Behind the Headlines with Crosby Noricks

Cision

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

How to Get Your Pitch Accepted and Eventually Rejected

PR News

“Journalists are grammar nerds.” – Kristen Page-Kirby, Senior Arts Editor, Washington Post Express “You don’t get a second chance to make a first impression.” – Attributed to several people, including: Will Rogers, Oscar Wilde, Mark Twain and the U.S. advertising industry.

A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

The Hoffman Agency

By Grace Chu , Senior Account Executive, The Hoffman Agency Hong Kong. Wonder what it’s like to be a design intern at The Hoffman Agency? You can draw inspiration from our former Design Intern Ben Leung’s 5 key takeaways. Right, got it … So what?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Defining and Defending Truth

PRSay

The issue of being truthful or not has repeatedly been in the national news over these past few months and that is a good thing. It brings to our attention the importance of some fundamental values in our society such as honesty, integrity and truthfulness.

How PR and corporate communications can use animated gifs

Stuart Bruce

In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive with movement.

The biggest challenges facing today’s social media job seeker

Communications Conversations

I’m not a recruiter. I’m not a hiring manager. And, I’m not looking to hire anyone at ACH Communications (I have all the help I need at the moment!). So, I want to start this post by making it clear that I’m not a recruiting specialist, nor do I hire people on a routine basis.

Making the Most of Company Culture

5W PR

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How too many metrics may be worse than none at all

Media Bullseye

Data and metrics have become an important part of the work of public relations professionals.

What’s Your True Social Media Dharma?

Social PR Chat

Social media is more than going through the motions of a like, share, find, schedule, and publish. In order to be successful in social media, a brand must understand its true purpose and intention. If you practice yoga, you might have heard the word dharma.

If there is a Best Practice in Marketing, it’s Being Different

Sword and the Script

How do you get attention in a crowded room full of loud conversation? One technique is to stand up and tap a wine glass with a utensil. This has become a way proven method for obtaining the attention of a room at a range of events from wedding receptions to networking gatherings.

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How to Create Your Own Killer Personal Brand in B2B

B2B PR Sense

Anyone without a personal brand in B2B is like a book without a jacket -- it's easy to be forgotten or ignored. You are unique with a special set of skills and expertise -- but how will people know that if you fade into the background of your industry?

B2B 65

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

66 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Senior Congressional Advisor , British Embassy, Washington, DC – apply by Mar.

How important are visuals to media relations success?

PR Daily

If you didn’t realize that providing journalists with quality imagery is an essential part of the media relations process, now would be the ideal time to get up to speed. A recent Holyrood PR study took a sought to learn exactly how journalists were benefitting from PR pros’ visuals.

The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis here is on talent or ability.

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In Marketing, Try To Always Take The High Road

The Stalwart Blog

I see the “scare” and “anger” tactic often used in marketing. Placing fear in a customer who, unbeknownst to them before, was blindly following a path that will lead to dramatic ruin unless they try your product or service. I get it.

When analyzing social content, human insight matters

Media Bullseye

One of last holiday season’s most popular gifts was home assistants, like Amazon’s Alexa and the Google Home device.

Media 64

Lessons for PR pros from the BBC Skype interview dad

PR Daily

For media relations experts, nothing produces more anxiety than an interview on live TV. An anchor can pivot from a previously discussed line of questioning, leaving your executive hung out to dry in front of thousands or even millions of viewers.

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Why Selling Yourself is Hard and What to Do About It

Solo PR Pro

Independent and small business owners across industries often express difficulty in selling themselves to clients. Even for those who have been in sales positions find it difficult to make the switch when they are faced with selling their own business.

A Case for Uber’s No. 2 Executive Coming from the PR Ranks

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Uber’s CEO, Travis Kalanick, posted on the company’s website last week that the hunt is on for a No.

The Post-Truth False Choice: Stand Up or Lay Low

Return on Reputation

In the post-truth era , seizing opportunity and limiting risk has taken on an entirely new meaning. Over the past few months, I’ve spoken with dozens of experienced communicators who are dealing with this new reality and the added complexity layered into seemingly every decision.