Sat.Jul 02, 2022 - Fri.Jul 08, 2022

Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Today’s PR business is definitely not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones.

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What Companies Need to do After Generating Media Coverage

Ronn Torossian

When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets.

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Why you must develop your measurement skills to succeed in PR

PR Daily

PR is no longer a purely creative field. Measurement. It’s part of the basics: in order to prove how well a campaign or project performed, you need to compare it to a base line.

The PR powerhouse on every tech founders (& investors!) wish list

The Resolution Blog

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations.

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The power of introverts in public relations

PR Daily

It’s a common misconception that you must be extroverted to succeed in PR. Tina: Mark, I’m really excited to talk about this month’s column because I think we can clear up a common misperception in our industry. Do you have to be an extravert to be successful in the public relations industry?

Predictive pitching: Exploring the future of automated PR

Agility PR Solutions

Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As technology evolves, so does PR.

Letter from Bled: communication warfare and the COVID-19 pandemic legacy

Stephen Waddington

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. It’s good to be back in Bled.

Instagram introduces pinned posts, Facebook moves towards video and Twitter introduces long-form content

Prohibition

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Here’s a round up of what changed throughout June! Instagram introduces pinned posts.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Tips on technical writing for PR pros from Stanford Engineering

PR Daily

Simplify, simplify, simplify. Most PR pros aren’t scientists, programmers or engineers. Heck, most of us went into a language-based field because we aren’t that good at math.

The one PR to rule them all: Writing an international press release

Agility PR Solutions

Press releases are far from dead. In fact, they are more effective than ever before. With 78 percent of journalists saying that they prefer press releases over other types of content, you know press releases are here to stay.

Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues.

7 SEO Tools No B2B Content Marketer Should Be Without

Contently - Strategy

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Plan your next video with this story grid

PR Daily

Don’t know where to start? Try this. You’re a writer and you know you need to make a video. You know you want it to serve marketing and raise awareness. Great! Now what? For people who work with words all day, being thrust into the world of video can feel overwhelming.

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Personalized CX is a top business priority—here’s how P2C management achieves it

Agility PR Solutions

Where do business decision-makers—particularly those responsible for their organization’s product data strategy—see growth opportunities in the next 12 months?

What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

Sword and the Script

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. It’s almost cliche to say, “I can’t believe it’s July” – so here’s another way to look at it: we’ve got just six more months until Christmas and that whole holiday season.

5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Business for good is good for business: the evolution of CSR to ESG

PR Daily

Now, more than ever, your social impact strategy plays a critical role in driving employee engagement and protecting brand reputation.

Urgency of achieving growth through ESG performance—is sustainable tech the key?

Agility PR Solutions

Coffee with a Journalist: Melissa Angell, Inc.

The TypeBar

Today on Coffee with a Journalist, we’re joined by Melissa Angell , a staff reporter for Inc. Magazine. Melissa has been a reporter for a number of years and with multiple news publications including Law360, American Banker, and TheStreet.

10 Reasons Your Brand Needs Press Release Services to Grow

PR Fuel

According to the latest data, 90% of searchers haven’t decided how they feel about a brand before they start searching for it. That’s why you want to make sure your brand image is the highest standard it can be. One of the most effective ways.

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Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

Announcing Ragan’s Communicator’s of the Year & Rising Star honorees

PR Daily

Congratulations to our talented honorees. The post Announcing Ragan’s Communicator’s of the Year & Rising Star honorees appeared first on PR Daily. PR Daily Awards

Companies must address employee burnout now to survive in the post-COVID future

Agility PR Solutions

These were the top publishers on Facebook in June 2022

NewsWhip

The Daily Mail continued its early summer dominance in our June 2022 Facebook publisher rankings, finishing the month with significantly more engagements than any of its competitors. . Here are some of the key takeaways for this month.

How To Grow Your Follower Count

HMA Public Relations

In today's post, Justin Liggin is sharing a few tactics you can use to reach new audiences and gain followers while keeping your current fans engaged. Read more! Social Media follower count social media

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Personal branding with NBC reporter Steve Kornacki

PR Daily

His brand is expanding more each day. Steve Kornacki is the national political correspondent for NBC and MSNBC and his brand is expanding more and more each day.

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How to discover the perfect social media influencer for your brand

Agility PR Solutions

Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers.

The long-term reputation issues with ghosting

Communications Conversations

Recently, long-time social media blogger Mark Schaefer wrote about a topic we’re hearing a lot more about recently: Ghosting. Now, to be honest, I was hearing a lot more about ghosting as it applied to HR folks. In fact, that’s been happening for YEARS. However, it seems to have been ratcheting up lately. What Mark was talking about was candidates ghosting HIM. That, I had not heard about as much. However, it’s probably not surprising.