Sat.Jul 02, 2022 - Fri.Jul 08, 2022

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Today’s PR business is definitely not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333
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What Companies Need to do After Generating Media Coverage

Ronn Torossian

When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets. During that time, it’s important for companies to take advantage of all the attention they’re getting to generate a long-term boost to the overall website authority that they have. […].

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The PR powerhouse on every tech founders (& investors!) wish list

The Resolution Blog

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when […]. The post The PR powerhouse on every tech founders (& investors!

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. Anyone can decide to work in the sector and call themselves a practitioner. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 167
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Predictive pitching: Exploring the future of automated PR

Agility PR Solutions

Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As technology evolves, so does PR. On the back of Covid-19’s push for digitalization, PR professionals of today […].

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More Trending

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Changemakers will reward PR agencies that truly embrace DE&I

Steve Barrett on PR

PRWeek’s new initiative in partnership with Google revolves around a Changemakers Advisory Council of in-house comms leaders that will identify firms that are walking the walk rather than just talking the talk.

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7 SEO Tools No B2B Content Marketer Should Be Without

Contently - Strategy

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

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The one PR to rule them all: Writing an international press release

Agility PR Solutions

Press releases are far from dead. In fact, they are more effective than ever before. With 78 percent of journalists saying that they prefer press releases over other types of content, you know press releases are here to stay. Also, 89 percent of Americans prefer to get their news online making news releases a crucial […]. The post The one PR to rule them all: Writing an international press release appeared first on Agility PR Solutions.

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Letter from Bled: communication warfare and the COVID-19 pandemic legacy

Stephen Waddington

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. It’s good to be back in Bled. After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Prowly #PRChat with Jennifer Berson, founder of Jeneration PR

Prowly

We call it Prowly #PRChat because it’s like having a quick conversation with a friend or colleague – the kind where you learn something useful to file away for later! And we mean a face-to-face chat while in the same room as the other person. Remember when people used to do that? Good times… Being […]. The post Prowly #PRChat with Jennifer Berson, founder of Jeneration PR appeared first on Prowly Magazine.

Industry 104
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Instagram introduces pinned posts, Facebook moves towards video and Twitter introduces long-form content

Prohibition

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Here’s a round up of what changed throughout June! Instagram introduces pinned posts. In June, Instagram introduced pinned grid posts, enabling users to pin up to three posts or reels to remain at the top of their profile.

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Personalized CX is a top business priority—here’s how P2C management achieves it

Agility PR Solutions

Where do business decision-makers—particularly those responsible for their organization’s product data strategy—see growth opportunities in the next 12 months? New research from product-to-consumer (P2C) software firm Productsup shows companies want to replace siloed tech stacks with a unified approach like P2C management to deliver personalized experiences across channels and succeed customer expectations.

Software 148
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Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. Public relations practitioners are increasingly providing consultancy services to organisations on climate issues according to a new report How is PR fighting climate crisis disinformation published by the PRCA.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Prowly #PRChat with Jennifer Berson, founder of Jeneration PR

Prowly

We call it Prowly #PRChat because it’s like having a quick conversation with a friend or colleague – the kind where you learn something useful to file away for later! And we mean a face-to-face chat while in the same room as the other person. Remember when people used to do that? Good times… Being […]. The post Prowly #PRChat with Jennifer Berson, founder of Jeneration PR appeared first on Prowly Magazine.

Industry 104
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How far does an interim valuation adjudication bind determination of the final account?

Practical Law Construction

I was lucky enough to be asked to give a recent case law update lecture for the Adjudication Society. At the end one of the delegates asked a very sensible question, namely to what extent do matters decided by an adjudicator concerning an interim valuation bind later valuations. It’s an issue that I’ve been asked about before, and it’s also one of those that can promote polarising debate, with some extreme positions taken.

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Urgency of achieving growth through ESG performance—is sustainable tech the key?

Agility PR Solutions

Sustainability and technology strategies need to become more tightly aligned as businesses set more ambitious ESG goals in order to gain competitive advantage, financial value and a lasting positive impact on society and the environment, according to new research from professional services firm Accenture—but only 7 percent of respondents have fully integrated their business, technology and sustainability […].

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What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

Sword and the Script

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. It’s almost cliche to say, “I can’t believe it’s July” – so here’s another way to look at it: we’ve got just six more months until Christmas and that whole holiday season. It won’t be long before our complaints about the summer heat are transformed into groans because Walmart has rolled out the Santa Claus displays.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how they structure their work day. This month, we asked our panel of solo PR pros to share how they plan and structure their work day/week. 1.

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Coffee with a Journalist: Melissa Angell, Inc.

OnePitch

Today on Coffee with a Journalist, we’re joined by Melissa Angell , a staff reporter for Inc. Magazine. Melissa has been a reporter for a number of years and with multiple news publications including Law360, American Banker, and TheStreet. During the episode, Melissa shares an example of a real pitch that led to her attending an event, explains how her inbox contributes to the stories she writes, her top 3 pitching preferences, and more.

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Companies must address employee burnout now to survive in the post-COVID future

Agility PR Solutions

New research from HR and leadership professionals network McLean & Company is designed to help business and HR leaders implement a multilevel approach to address and minimize burnout across their organizations, with the goal of creating a post-pandemic future without burnout at a time when global concern about employee burnout is at a record high.

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10 Reasons Your Brand Needs Press Release Services to Grow

PR Fuel

According to the latest data, 90% of searchers haven’t decided how they feel about a brand before they start searching for it. That’s why you want to make sure your brand image is the highest standard it can be. One of the most effective ways. Read More The post 10 Reasons Your Brand Needs Press Release Services to Grow appeared first on eReleases.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The long-term reputation issues with ghosting

Communications Conversations

Recently, long-time social media blogger Mark Schaefer wrote about a topic we’re hearing a lot more about recently: Ghosting. Now, to be honest, I was hearing a lot more about ghosting as it applied to HR folks. In fact, that’s been happening for YEARS. However, it seems to have been ratcheting up lately. What Mark was talking about was candidates ghosting HIM.

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How To React To Controversial Topics

HMA Public Relations

PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics. Read and listen here!

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How to discover the perfect social media influencer for your brand

Agility PR Solutions

Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers. Almost forty percent of consumers are more likely to trust social media influencers than brands, and four out of five people have purchased something directly as the result of interaction with social media at least […].

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Exploring Best Practices in Global Communications

PRSay

July is Global Affairs Month at PRSA. Learn more about the programming here. The Air China flight descended through the smog and I saw Beijing for the first time in 2003. Little did I know I’d see that magnificent, architectural playground of a skyline change dramatically over hundreds of flights to come. I was on a “look see” trip to decide if I would accept an assignment leading PR in Northeast Asia for DaimlerChrysler.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. Anyone can decide to work in the sector and call themselves a practitioner. There’s little to distinguish it from the career path into hairdressing or estate agency.

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How To Grow Your Follower Count

HMA Public Relations

In today's post, Justin Liggin is sharing a few tactics you can use to reach new audiences and gain followers while keeping your current fans engaged. Read more!

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5 top tips to create a positive brand reputation

Agility PR Solutions

Most brands strive to improve their recognition, secure many customers, and earn repeat sales throughout the year. However, a business will only turn a target market into loyal shoppers if it puts consumers’ needs first. If you want your company to become an industry leader, you must perform various actions to grab others’ attention and […]. The post 5 top tips to create a positive brand reputation appeared first on Agility PR Solutions.