Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet
ImPRessions - Crenshaw Communications
JULY 6, 2022
Today’s PR business is definitely not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.
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