Sat.Sep 02, 2023 - Fri.Sep 08, 2023

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Facing the Unexpected: Mastering Crisis Communications | Business Wire

Business Wire

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception.

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How to Make Your Agency Profitable

The Resolution Blog

How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in […] The post How to Make Your Agency Profitable appeared first on PR Resolution — by CoverageBook.

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How to tell your coverage success story and help secure your PR budget

The Resolution Blog

The PR industry is facing a financial squeeze right now. According to research by Provoke Media’s Influence 100, there has been a huge drop in PR budgets over the past 12 months – 1 billion dollars to be precise. And our latest podcast guest Chief Finance Officer Simon Collard, who has over 30 year’s experience, […] The post How to tell your coverage success story and help secure your PR budget appeared first on PR Resolution — by CoverageBook.

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Onclusive Clips – Vlog Episode #3

Onclusive

The Future of AI for the PR & Communications Industry As technology advances, so do the opportunities it presents. One such game-changer is Artificial Intelligence (AI), which has ushered in a new era for the comms and PR profession. In this episode we examine: The opportunities and pitfalls that AI is bringing to the PR & Comms industry. What challenges generative AI has created for PR pros that need to monitor and generate content.

Video 195
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Navigating Regulatory Challenges With the Use of PR

Ronn Torossian

The finance industry operates in a regulated environment. Laws and regulations ensure transparency, protect consumers, and maintain financial system stability. Navigating these challenges is complex. Public relations plays a crucial role in managing reputation, effective communication, and building trust for financial institutions. Proactive compliance communication Financial institutions must proactively communicate their commitment to compliance […] The post Navigating Regulatory Challen

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Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide

The Resolution Blog

Getting to grips with the weird and wonderful world of analytics terminology can be a real headache for even the most experienced PR person or marketer. Ever mixed up terms like users, visitors, visits, and views? It happens to the best of us. While these terms may sound alike, they all hold distinct meanings. So […] The post Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide appeared first on PR Resolution — by CoverageBook.

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3 ways you can transform your employees into digital PR ambassadors

Agility PR Solutions

A digital public relations ambassador is a person who represents and promotes a brand and its products or services through digital PR strategies such as acquiring high-quality backlinks and publishing content. Traditionally, a qualified person would be hired as a digital PR ambassador, but in today’s digital world, it is also crucial for other business […] The post 3 ways you can transform your employees into digital PR ambassadors appeared first on Agility PR Solutions.

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ICON 2023 Preview: Award-Winning Journalist Michele Norris on Discussing Race and Creating Community

PRSay

Register now for ICON 2023, which features compelling thought leaders, breakout sessions and multiple networking opportunities. The Saver Rate ends on Sept. 8. Michele Norris, an award-winning journalist, emboldens audiences through candid discussions about race, culture and communication in America. With a distinguished decade-long tenure as the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Norris helps unravel entr

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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? A private fund recently closed its acquisition of Meltwater (see first story below). This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Roxhill 2023 Pricing — How Much Does it Cost? [+ Alternatives]

Prowly

If you’re looking for a PR tool and media database, quite a few are out there. Roxhill is among the most popular choices for UK businesses looking to build relationships with journalists. But you might be wondering — how much does Roxhill cost? Here is everything you wanted to know about Roxhill pricing. What is […] The post Roxhill 2023 Pricing — How Much Does it Cost?

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3 creative tips for optimizing PR campaigns using sales data

Agility PR Solutions

Are you ready to uplevel your next PR campaign? Then you need to know how to use sales data to promote a healthy ROI and profit margin. Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business growth. When businesses harness this data, PR professionals can tailor […] The post 3 creative tips for optimizing PR campaigns using sales data appeared first on Agility PR Solutions.

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All About Ads – The Latest Updates in Social Media Advertising

Prohibition

Another month, another blog all about the ads information you need to know. From insight into influencer activity, to Elon Musk making more disliked changes, here’s everything you need to be on top of. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective.

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Sports marketers take to the field

Steve Barrett on PR

As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The future of European public relations: key findings from the ECM report

Wadds Inc.

Trust and alignment with management remain top challenges for the European public relations profession. The latest edition of the European Communication Monitor (ECM) identifies public relations management's most important strategic issues in the past 15 years. The research programme conducted by five European universities also addresses future issues.

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7 ways PR can help logistics businesses grow—and how to set up a strategy

Agility PR Solutions

The logistics industry’s main function is getting goods to customers quickly and efficiently. As competition gets tougher and customer standards evolve, logistics businesses need to employ strategies that optimize operations and enhance their brand image. Behind the scenes, an extremely significant aspect is often overlooked—effective brand communications.

Strategy 101
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The future of public relations in Europe – European Communication Monitor 2023

Stuart Bruce

The latest European Communication Monitor 2023 identifies some of the key trends and issues that public relations and corporate affairs professionals need to be aware … © Stuart Bruce - The future of public relations in Europe – European Communication Monitor 2023 was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engi

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Journalist Spotlight | Interview with Sarah Clarke, Senior Correspondent for Al Jazeera

Medianet Australia

Sarah Clarke, Senior Correspondent for Al Jazeera, sat down with Medianet to discuss her exhilarating career so far. From 8 years of living through, and reporting on Hong Kong’s pro-democracy movement, presenting and producing ABC’s AuzBiz Asia, and a 10-year stint with ABC as an Environment and Science reporter, there’s no challenge too great for Sarah.

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Brands spend too much time looking at categories—and not enough listening to consumers

Agility PR Solutions

Despite consumers’ voiced concerns about inflation and finances, retail spend continues to grow and people continue to plan vacations. Even though they say they’re stressed about their grocery bill, they’ll happily shell out money (and lots of it) for Taylor Swift tickets—which makes one think that the way economists track consumer dollars doesn’t make much […] The post Brands spend too much time looking at categories—and not enough listening to consumers appeared first on Agil

Consumer 101
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Integrating TikTok Text into your Marketing

5W PR

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engageme

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What You Need To Know About Generative AI Prompts For Public Relations

The Hoyt Organization

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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In Memoriam: Patrick Pollino, APR, Fellow PRSA

PRSay

Patrick Pollino, APR, Fellow PRSA, a longtime PRSA member, distinguished PR practitioner and former member of the PRSA Board of Directors, died on Aug. 25. He was 8o. Pollino’s PR career spanned four decades. He began at Western Electric in 1965, and later held management and executive positions with a variety of companies, including Southwestern Bell, Pennsylvania Electric Company and Mercer Management Consulting.

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The state of social impact in 2023: More consumers are turning to businesses creating societal change through impactful commerce

Agility PR Solutions

With the holiday-shopping season now squarely on communicators’ radar, it’s a good time to take a look at another seasonal pastime—the act of giving. New research from social impact commerce platform ShoppingGives takes a closer look at giving patterns for consumers and businesses over the last year, analyzing how pivotal moments like the ongoing Ukrainian […] The post The state of social impact in 2023: More consumers are turning to businesses creating societal change through impactful co

Consumer 101
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Brand Positioning in a Competitive Food and Beverage Market

5W PR

Brand positioning is increasingly important in the competitive food and beverage market. It’s not just about taste anymore. Brands need to stand out and connect with their target audience to succeed. Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers.

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This Week in PR Ethics (9/7/23): AI Disinformation and the Evolution of Stakeholder Capitalism

Ethical Voices

Now that college is back in session, it is time for me to restart This Week in PR Ethics, a look at the most interesting, important and quirky communication ethics stories of the week. Since I haven’t done one in a while, I get to be elastic when using the term “week” this week. AI disinformation is cheaper than ever – I read this article over the weekend and it shows how cheaply and quickly a disinformation initiative can be created.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Is There a Right Way to Collaborate?

HMA Public Relations

Collaboration can make your team stronger and help open the discussion to new perspectives. Rayna Burgett outlines the six essential practices to creating a collaborative environment in this blog post. Read more!

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Social sustainability boosts enterprise revenue by $710 million or more—how to make it work for you

Agility PR Solutions

Sustainability for business isn’t just an environmental issue; that’s just the “E” part of ESG. Then there’s the “S” concept of social sustainability—the practice of respecting human rights and improving people’s lives through business, policy, and community actions—and new research from NTT Corporation finds that large enterprises investing in it see an average increase in […] The post Social sustainability boosts enterprise revenue by $710 million or more—how to make it work for yo

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How Sustainable Fashion Brands Can Utilize PR To Communicate Their Values

5W PR

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. As eco-consciousness continues to shape consumer preferences, sustainable fashion brands are finding effective ways to communicate their values through strategic public relations campaigns.

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