Sat.Nov 14, 2020 - Fri.Nov 20, 2020

article thumbnail

A super-simple explanation of how your PR is boosting your client’s results on Google

The Resolution Blog

Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think. The post A super-simple explanation of how your PR is boosting your client’s results on Google appeared first on PR Resolution — by CoverageBook.

Google 347
article thumbnail

Introducing Cision's New Analytics Dashboards and Interactive Reports

Cision

Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud.

Analytics 318
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it! Of course, with over 706 million global users , LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and industry professionals.

LinkedIn 310
article thumbnail

PR Messaging Shifts in a Post Pandemic World

Ronn Torossian

With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end. But there will come a day when all of this is behind us, and we are marching forward into a world free from […]. The post PR Messaging Shifts in a Post Pandemic World appeared first on.

Agency 221
article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

6 Tactics to Increase Brand Awareness For Your Small Business

Prowly

Brand awareness is a foggy concept for many business owners. They prefer launching tons of lead generation and sales campaigns, but they hardly ever think of the importance of simply being in front of their target audience’s eyes. Brand awareness is difficult to measure, and therefore, they prefer to dismiss it. Are you making the […]. The post 6 Tactics to Increase Brand Awareness For Your Small Business appeared first on Prowly Magazine.

More Trending

article thumbnail

10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. We’ve all used them at one point or another — but shame on us. . Tech culture is well-known for its overuse of buzzwords.

Big Data 296
article thumbnail

Creative Testing Delivers

Ronn Torossian

The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important.

article thumbnail

Why Should You Manage Your Press Contacts With a PR CRM?

Prowly

Over the years, Customer Relationship Management (CRM) software has seen wide adoption across sales, customer support, and marketing departments. For some reason, CRM tools for PR have only just started gaining traction. Like most PR practitioners, you might still be using good old Excel for press contact management. There’s nothing wrong with that, except… it […].

Software 211
article thumbnail

7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. Hey, I get it. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. But here’s the hard truth. Most brand storytelling sucks. And usually, it falls into one of seven reasons, or, as I call them, the 7 Deadly Sins of Brand Storytelling.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

6 tips for managing an effective digital growth strategy

Agility PR Solutions

Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success. This article will detail some of the best ways that you can boost your digital growth and ensure that you will be able […]. The post 6 tips for managing an effective digital growth strategy appeared first on Agility PR Solutions.

Strategy 187
article thumbnail

The Growing Power of the Hispanic Market

PRSay

“ Comprar, comprar y comprar.”. This tagline from a 1980s TV commercial for a Mexican airline — which encouraged tourists to “shop, shop and shop” in the country — came to my mind recently when I read about Hispanic purchasing power in the United States. According to the University of Georgia’s 2019 “ Multicultural Economy Report ,” the $1.5 trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000.

Marketing 182
article thumbnail

Marketing & PR for Fitness Professionals: Case study

Prowly

A common misconception when launching a new business or trying to grow an existing one is that in order to be successful you need an intense level of marketing knowledge paired with years of experience. When in fact, all it requires is that you learn some helpful PR techniques and methods that you can easily […]. The post Marketing & PR for Fitness Professionals: Case study appeared first on Prowly Magazine.

article thumbnail

Communicating in a divided America

Steve Barrett on PR

In such a polarized environment, smart communications counsel is required more than ever before – but it has to be extremely nuanced and take account of all viewpoints and stakeholders.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

4 ways PR can augment your brand beyond media coverage

Agility PR Solutions

Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers. However, PR has a number of practical applications that can improve your business or […]. The post 4 ways PR can augment your brand beyond media coverage appeared first on Agility PR Solutions.

Brand 170
article thumbnail

Communicators Can Show How Clients’ Products Benefit Society

PRSay

Ten years ago, when I was a junior reporter in France, I was assigned to cover the then-burgeoning field of social entrepreneurship. I wrote stories for a radio show about a new kind of business people, whose goal wasn’t just to make money but also to improve society. Whenever I went to my editor with a new story idea, she would ask, “How is this company changing the world?”.

article thumbnail

Understanding the Value of Social Influencers

Critical Mention

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested. Some companies have even seen upwards of $18 in earned media value. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business.

Tourism 157
article thumbnail

Evergreen Content to Help You Meet Holiday Writing Deadlines

Cision

It's holiday time, and you've got to fill the news site. We've got some releases that will help.

Writing 156
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Using the power of PR to boost your digital marketing efforts

Agility PR Solutions

Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is making an impact for them. One way to do that is to […]. The post Using the power of PR to boost your digital marketing efforts appeared first on Agility PR Solutions.

Marketing 170
article thumbnail

Meet PRSA Board of Directors Nominee Felicia Blow, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Felicia Blow, APR. Location : Franklin, Va. Current job title : Associate Vice President for Development/Director, Hampton University’s $150 Million Comprehensive Campaign. Board nominee position : Chair-elect. Alma mater(s) : Hampton University; Strayer University; Old Dominion University.

Meeting 148
article thumbnail

3 Trends That Could Make Virtual Events Less Awful in 2021

Contently - Strategy

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. Maybe you sponsored a virtual event and still have no idea what the hell it means for someone to “visit your virtual booth.” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over

Trends 142
article thumbnail

Cision UK In Conversation With. Amanda Nunn, Channel 5 News

Cision

Deputy News Editor Amanda Nunn spoke to us about her month covering the momentous US election for 5 News, as well as offering her advice to aspiring journalists and her top pitching tips.

Pitching 120
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

6 factors that determine the success rate of digital transformations

Agility PR Solutions

Even as COVID has amplified the need for companies to implement successful digital transformations, most transformations fail—but making sure that six critical success factors are in place can reverse the odds of success from 30 percent to 80 percent, according to new research from Boston Consulting Group (BCG). BCG’s new report, Flipping the Odds of Digital […].

Groups 170
article thumbnail

New Muck Rack survey: 31% of tech journalists are less likely to respond to pitches than the same time last year

Muck Rack

New Muck Rack survey: 31% of tech journalists are less likely to respond to pitches than the same time last year

Survey 153
article thumbnail

Tips for Entering the PR Field During the Pandemic

Culpwrit

The entire job market has been impacted by the pandemic, and the PR industry has felt its effects deeply. Some PR agencies have been working overtime to showcase their clients’ COVID-19 protocols and issues, while others had to furlough employees during client downturns. Now that businesses are attempting to figure out the “new normal,” the […].

Employee 130
article thumbnail

UK Media Moves including Carbon Brief, Money Saving Expert, Newsweek and more

Cision

Ayesha Tandon is now Science Journalist at Carbon Brief; Helen Knapman joins Money Saving Expert as Assistant Editor, News and Investigations; Kashmira Gander is now Acting Science Editor at Newsweek.

Media 120
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Adjusting sails is paramount—is your brand prepared to pivot?

Agility PR Solutions

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination,” said American entertainer and businessperson Jimmy Dean. Since the pandemic, most experts say brands must also do the same to thrive, much less survive. COVID-19 and the recession have already rained adverse effects on millions of […]. The post Adjusting sails is paramount—is your brand prepared to pivot?

Brand 157
article thumbnail

Are Twitter users an accurate reflection of real public sentiment?

Muck Rack

Are Twitter users an accurate reflection of real public sentiment?

Twitter 191
article thumbnail

Welcome Justin Liggin to the HMA Team

HMA Public Relations

Welcome Justin to Team HMA! Justin is in his senior year at Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In his spare time, he enjoys traveling and watching tennis. The post Welcome Justin Liggin to the HMA Team appeared first on HMA Public Relations.

Travel 114