Sat.Nov 14, 2020 - Fri.Nov 20, 2020

A super-simple explanation of how your PR is boosting your client’s results on Google

The Resolution Blog

Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think.

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PR Messaging Shifts in a Post Pandemic World

Ronn Torossian

With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end.

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What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it!

3 ways PR pros can win with SEO and analytics

PR Daily

Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content. If you think search engine optimization isn’t for PR pros, think again.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. Hey, I get it. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

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10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings.

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Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own. When Jay-Z launched Tidal, his streaming service, he compared music to water, claiming incorrectly that water is free.

Introducing Cision's New Analytics Dashboards and Interactive Reports

Cision

Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud. Cision Product News

5 surefire steps to career success for rising PR pros

Agility PR Solutions

Whether you want to hire a PR rep or become one, you need to know what makes a practitioner successful. Here are a few things that every smart PR pro does: 1. Gain experience early Successful PR reps should get experience as soon as possible.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are Twitter users an accurate reflection of real public sentiment?

Muck Rack

Are Twitter users an accurate reflection of real public sentiment

How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?

Measuring ROI: Avoiding Catastrophic Cost Through PR’s Crisis Counseling

Cision

In PR, we often speak of proving the value of PR and generating a positive PR return-on-investment (ROI) as if the two are interchangeable. We need to differentiate them. Comms Best Practices

Using the power of PR to boost your digital marketing efforts

Agility PR Solutions

Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is making an impact for them.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Can B2B Build Credibility with Content Marketing?

Sword and the Script

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility.

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Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. If you’re like me, you probably joined TikTok at the start of the pandemic.

Evergreen Content to Help You Meet Holiday Writing Deadlines

Cision

It's holiday time, and you've got to fill the news site. We've got some releases that will help. Media Blog

6 factors that determine the success rate of digital transformations

Agility PR Solutions

Even as COVID has amplified the need for companies to implement successful digital transformations, most transformations fail—but making sure that six critical success factors are in place can reverse the odds of success from 30 percent to 80 percent, according to new research from Boston Consulting Group (BCG).

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The Growing Power of the Hispanic Market

PRSay

“ Comprar, comprar y comprar.”. This tagline from a 1980s TV commercial for a Mexican airline — which encouraged tourists to “shop, shop and shop” in the country — came to my mind recently when I read about Hispanic purchasing power in the United States.

The Hoyt Organization’s founder: ‘PR isn’t just PR anymore’

PR Daily

Here’s what this agency leader argues will be the essential tools and tactics for industry success in the future. What are the strategies that will be your focus for 2021? Will earned media take center stage?

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Welcome Justin Liggin to the HMA Team

HMA Public Relations

Welcome Justin to Team HMA! Justin is in his senior year at Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In his spare time, he enjoys traveling and watching tennis. The post Welcome Justin Liggin to the HMA Team appeared first on HMA Public Relations.

6 tips for managing an effective digital growth strategy

Agility PR Solutions

Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success.

Bring your PR pros into the media pitching process earlier for greater success

Muck Rack

Bring your PR pros into the media pitching process earlier for greater success

How to keep your team motivated during the pandemic

PR Daily

If productivity is suffering during remote work restrictions, how can you encourage your comms team to do better without cracking the whip?

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Understanding the Value of Social Influencers

Critical Mention

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested. Some companies have even seen upwards of $18 in earned media value.

4 ways PR can augment your brand beyond media coverage

Agility PR Solutions

Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers.

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JK Rowling online reputation analysis

Awario

Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation

Report: Communicators must embrace new skills for earned media success

PR Daily

As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective. It has become much more difficult to snag high-quality media coverage.

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How to succeed as a freelance writer, according to these experts

Muck Rack

How to succeed as a freelance writer, according to these experts

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Adjusting sails is paramount—is your brand prepared to pivot?

Agility PR Solutions

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination,” said American entertainer and businessperson Jimmy Dean. Since the pandemic, most experts say brands must also do the same to thrive, much less survive.

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How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

An interview with Telemundo. Image source: Wikimedia Commons. The U.S. Hispanic population reached a record 60.6 million in 2019, up from 50.7 million in 2010, according to the U.S. Census Bureau.

4 E’s that enable remote teams to be successful

PR Daily

Joel Andren, founder of Protypical, shares his tips on maintaining productivity and driving innovation when workers are dispersed. The shift to remote work for organizations across the country has been swift and profound.