November, 2011

The Three Legged Stool of Career Management

PR Job Coach

Effectively managing your career in the economy of 2011 is a vastly different world than it was just a few short years ago. No longer does it suffice to have just a resume of qualifications and access to job boards and a few connections to executive search firms.

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“K” is King in Brand and Company Naming

Waxing UnLyrical

Guest post by Donna Vincent Roa. The power of the letter “K” has always fascinated me. In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds. The first time I heard this word, it resonated with me, and I wanted to say it again and again.

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When Stories and Numbers Collide

Waxing UnLyrical

What struck me most about the PRSA 2011 Conference – which was just terrific, I got to see so many old friends and meet new ones – was that there were two things you couldn’t get away from. The first was the importance of storytelling.

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The Baconator on Social Media

Waxing UnLyrical

We bloggers like badges. Right here on WUL, there are a few that I’m proud of (you’ll remember how thrilled I was when we finally got the Alltop badge ). But today I’m exceptionally proud to unveil my newest badge and, perhaps, my favorite of all: the Baconator.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

Guest post by Daniel J. Cohen. Politics was my first love, but she broke my heart. As a student of American University from 2002 to 2006, I found politics a bit too vicious for my liking.


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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

Guest post by Pierre-Loic Assayag. I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. Of course, I could always ask Shonali to the rescue.

I Want to Thank the Academy… a Language Rant

Waxing UnLyrical

Guest post by Mary Barber. “I want to thank you for being here today …” “I would like to ask you to do this for me …” I don’t know about you, but people wanting to thank me/do things for me are starting to make me cringe.

You Are The Company You Keep

Waxing UnLyrical

Guest post by Nancy Davis. Tell me who your friends are and I will tell you who you are.”. That is a very apt way of saying that we often hang out with people who are like us. Like attracts like. Who we choose to spend time with says a lot about who we are as people and what we value.

It’s a Book: How Give to the Max Day Could Help Kids Read

Waxing UnLyrical

I love how, when used well, social media can build powerful communities to effect real change and real results. To me, this can be much more impactful when it comes to reaching our end-objectives (which is what we should begin with when we embark on public relations , right?)

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are You a Digital Landowner or Sharecropper?

Waxing UnLyrical

Guest post by Cal Evans. Social networks are great for business. They allow you to connect with a wide audience and interact with them in ways that websites don’t always allow. Brands from Coca-Cola down to local bakeries are using them to interact with their customers.

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Online Chemistry

Waxing UnLyrical

Guest post by Lisa Gerber. A couple weeks ago, Erica Allison blogged about focusing your online efforts where your sources of revenue are located. I agree, and commented wholeheartedly to that effect. I mentioned that the friendships we build along the way are the icing on the cake.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways.

Communicating Through Change

Waxing UnLyrical

Change is a-coming. I was reading through Lauren Drell ’s overview of how to manage a re-brand in Mashable recently and began to reflect on my own experiences through a company re-brand and merger, and lessons I could pass on to fellow communicators.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Ways to Break Through Writer’s Block

Waxing UnLyrical

This post was sparked by a Twitter conversation with Andrew of Redtype , when we were chatting not too long ago about how we sometimes need to disconnect ourselves from the wonderful world of social media when we need to F-O-C-U-S and W-R-I-T-E. Do you find you do? I find I do.

Where Are Our Fundamentals?

Waxing UnLyrical

Guest post by Harrison Kratz. A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations.

#measurePR: Learning From the Community

Waxing UnLyrical

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. It was catalyzed by a DM conversation with a friend who runs – or, at least, has been running – a well-regarded chat for its niche.

On Engagement, Ashton Kutcher and Pet Rocks

Waxing UnLyrical

Guest post by Jen Zingsheim. Ashton Kutcher has for a while been the darling of the social media/celebrity Twitter set. His Twitter account has more than 8 million followers, and perhaps most surprisingly to some, he has been the one tweeting. Until recently.

Shanan & Kate’s Excellent QR Code Adventure

Waxing UnLyrical

Okay, our adventure wasn’t as thrilling as traveling the Circuits of Time in a phone booth with George Carlin, but it was educational none-the-less. This Fall the University at which I work hosted a career fair, cramming booth-after-booth of employers looking for new recruits into the main gymnasium.

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Judging a Book by its Cover

Waxing UnLyrical

The other day I had to run down to my local UPS store to send a fax (I typically use an e-fax service when faxing is required, but these particular documents were too large for me to scan at home). There were a few people in line ahead of me. As I waited the store owner (franchisee?

Being Thankful

Waxing UnLyrical

As I write this, it is just past 6 a.m. My world is quiet at the moment; the rest of the household is asleep and when I walked out onto my deck a few minutes ago (the sky is beautifully clear!), even the roar of traffic seems to have been temporarily lulled.

Life In The Cloud

Waxing UnLyrical

Earlier this year, Google announced it was rolling out a new device; one that would attempt to harness the power of the web and make it the center of the device’s power rather than the device itself.

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Mind, Body and Bootcamp

Waxing UnLyrical

Today will be an interesting day. You see, after two months of not working out – specifically, not continuing with the My Bootcamp program that I started three months ago because of the emergency surgery I had to undergo in September – I’m picking up the workout cudgels.