August, 2011

Austin Beckons

Waxing UnLyrical

There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept.

The Secret World Of Enthusiasm

Bad Pitch Blog

There’s a breed of PR people out there that can get the meeting, do the interview and chat the darn thing all day long on the phone with journalists, email every producer and blogger on earth and yet.they have an anemic list of coverage, though, and the buzz-o-meter isn’t reporting the faintest blip.

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Austria’s proposed lobbying register

PR Conversations

Why there is nothing to gain from treating some advocacy groups more equal than others. Guest post by Feri Thierry. Austrian Parliament is starting to make lobbying more transparent (Photo: Markus Bernet, © CC BY-SA 3.0). In March 2011, the Sunday Times published an article on how their journalists posed as lobbyists and successfully bribed Members of European parliament in return for amendments to proposed EU regulations that would suit the interests they claimed to be representing.

Cover Your Bases and Home Runs - The Job Pitch Letter

PR Job Coach

Cover letters and resumes play critical roles in career management and job search. You can argue that one trumps the other but the fact is they work together as a team.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Are You Really My Friend?

Waxing UnLyrical

This post has been sitting in my dashboard for quite a while. Before I started writing it, though, it was just a lonely title, somewhat like a bemused shepherd who’s waylaid his sheep, and is wistfully whistling for them to gather (hey, nothing wrong with a shepherd whistling, is there?).

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More Trending

Is Your Attempt at Inclusion an Insult?

Waxing UnLyrical

Guest post by Katrina Esco. Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). Other times, despite our best intentions, we really step in it.

The Invisible Rock Stars

Waxing UnLyrical

Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field.

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Positioning Your Business… In Your Head

Waxing UnLyrical

Yesterday, I came across a really interesting post by John Jantsch that posited “it’s time to purge the word entrepreneur&#.

The Automation Debate

Waxing UnLyrical

Guest post by Thom Holland. As business leaders, we often operate in what I like to call “collected chaos”; a million different business decisions coming at you at once. Often times, to combat the chaos we look to streamline and automate any and every process that we possibly can.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Confirmation That We Kick Ass

Waxing UnLyrical

Well, whaddya know? After more than a year (much more, though I don’t remember exactly how long, that’s how long it’s been), I woke up at 4:50 am today to see this email (bolding mine): Subject line: Alltop Submission Accepted.

#measurePR with Marshall Sponder (Part I)

Waxing UnLyrical

A week ago today, I spoke to Marshall Sponder for the very first time. I was quite excited, because I’ve been following his blog for ages. I mean, when you spell “measurement geek,&# you are really spelling M-A-R-S-H-A-L-L-S-P-O-N-D-E-R.&#. That’s how much into measurement he is!

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Businesses Don’t Go on Vacation… But You Do

Waxing UnLyrical

Yesterday, Ken Mueller published a post that he wrote and filmed (it has a video in it) from the beach … while on vacation. His blog opened with: “I’m currently on vacation at the beach but that’s no reason to not continue blogging and shooting videos.&#.

Film 91

What Teaching Teaches Me About Public Relations

Waxing UnLyrical

Yesterday a friend of mine emailed me. He said, “I’m stepping out of my comfort zone. I am teaching a _ class at _ starting this fall. I’ve never taught before. I know you have. Any guidance or tips?&#.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

12 Ways to Make a Twitter Chat More Enjoyable and Efficient

Waxing UnLyrical

I’ve been participating in or moderating Twitter chats (ok, “tweetchats,&# if you must) for about a year and a half now. My, isn’t that an eternity in Twitterverse! Last year, I wrote two posts based on questions I received about Twitter chats.

Hitting the Reset Button

Waxing UnLyrical

Good morning and happy Monday (or good evening or good night and here’s to a great Tuesday for you, depending on where you are as you read this). You may not have noticed, but for the last couple of weeks, Waxing UnLyrical has not been publishing over the weekend.

What My PR Degree Would Look Like Today

Waxing UnLyrical

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. However, as a young professional continuing to learn every day in the professional environment, I wondered what my degree might look like were I to embark on it all over again tomorrow.

What Makes You, You?

Waxing UnLyrical

A few days ago, Ann Bingley Gallops responded to one of my Triberr tweets that shared a blog post Patrick Reyes had sent out. The post itself shared Nosh’s quite innovative video that they use as part of their “404 Not Found&# page.

How Not to Pitch (Insert Site Here)

Waxing UnLyrical

This may be the crown jewel in my Wall of Shame for bad pitches thus far. Note what I’ve bolded … Hi. I’m <name>, I’m a tech writer and I’m looking for opportunities to contribute interesting and original articles to relevant blogs and websites like (insert site here).

New Study Finds You Suck

Waxing UnLyrical

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University.

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A Primer on TweetLevel

Waxing UnLyrical

Guest post by Jonny Bentwood. TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel.

Tools 79

What Information Is Not

Waxing UnLyrical

There was a radio station we used to listen to pretty often during my morning commute. It used to proclaim at program breaks: “WXXX, where information is power.&#.

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Baby, Get (Hump)Back – Public Relations Lessons From a Whale

Waxing UnLyrical

When was the last time you got public relations lessons from a humpback whale? This past Friday, as I was looking at various social media platforms, I came across a video that one of my Facebook friends had shared.

The Hurricane No One Saw Coming

Waxing UnLyrical

In all the chatter over Hurricane Irene (which, thankfully, left everyone I know as well as myself more or less unscathed), a hurricane of its own tore through the public relations world on Friday: VMS (Video Monitoring Services of America, LP) has closed its doors.

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#measurePR with Marshall Sponder (Part II)

Waxing UnLyrical

Last week Marshall Sponder returned to the bi-weekly #measurePR Twitter chat. As I said when I wrote up his previous “appearance,&# this is someone who eats, lives, breathes measurement, and that always makes for a good guest.

Data 73

Weekly Roundup: Begin Anywhere

Waxing UnLyrical

I’m a little late in posting today’s weekly roundup, because I just got back from an almost-2-mile walk with two of our dogs (and wondering whether handling a combined 115 lbs at the end of two leashes improves the quality of the walk…?).

Bad Pitch is Teaming up with HuffPo & Reuters for SXSW 2012

Bad Pitch Blog

We''re headed down to Austin in March for SXSW Interactive -- but we need your help. SXSW requires a voting process to ensure SXSW attendees get access to the content they want. It also helps SXSW sort through the 3,200+ proposals submitted for 2012. Only 500 will make the cut.

Every Day

Waxing UnLyrical

Every day is the same. The sun rises, the darkness recedes. Bird calls get louder and then fade as the roar of traffic takes over. Your alarm clock goes off (or maybe your dog wakes you up), you begin your morning ablutions, you take the same route, you get to work. It’s another day.


A PR Time Capsule Can Take You Back to the Future

Bad Pitch Blog

Some PR anthropology on my part has me fascinated with William G. Werner. I’ll spare you the back story on why I’m digging. But I will note it’s required me to use something other than Google and the Interwebs to unearth information. So who’s Werner and why should you care?

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The Business Lie About Free DIY

Waxing UnLyrical

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). The numbers reflected. the impact of the economy on SMBs and the impact of SMBS on the economy.

Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Graphic recording by Liisa Sorsa of "A Heart to Art Chat" unconference at the Art Gallery of Ontario. There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin. We know this. We fight it. But a big part of the problem is that the average person still does not know what it is we do. For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity.

Using Twitter for PR events

PR Conversations

How should you use Twitter for public relations events? This is a topic we’ve pondered among the PR Conversations team ( Judy Gombita , Markus Pirchner and Heather Yaxley ). Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. We’ve used Twitter at events, and participated remotely in real world activities and those that only exist online.