ImPRessions - Crenshaw Communications
OCTOBER 26, 2021
It’s the spooky season, which to me, as director of ad tech here at Crenshaw , is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today. It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large.
Onclusive
OCTOBER 19, 2021
Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four essential questions: Why are we doing this? What are the benefits? How will we do it? Who and what will we need to do it?
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Business Wire
OCTOBER 4, 2021
Happy 60 th anniversary, Business Wire! We have a lot to celebrate! For 60 years: We have developed longstanding relationships both inside our organization and throughout the newswire industry, establishing ourselves as a trusted partner with companies, journalists, investment professionals, regulatory authorities, and search engines. We have held a key position at the intersection of technology and news creation, distribution, and consumption, allowing us to focus on the services and innovation
Ronn Torossian
OCTOBER 4, 2021
Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers. In environmentally friendly marketing campaigns, brands illustrate how they change their missions and practices from revenue-driven to […].
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Cision
OCTOBER 20, 2021
Answers to your pressing questions about media monitoring and PR measurement.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
OCTOBER 13, 2021
The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders.
Onclusive
OCTOBER 29, 2021
Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. Download this media monitoring comparison report to learn: How Onclusive stacks up against other media monitoring vendors Why Onclusive’s crawler provides the most ac
Business Wire
OCTOBER 25, 2021
A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything.
Ronn Torossian
OCTOBER 25, 2021
When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with. Paid Advertising One of the tools that businesses can use to increase website traffic is paid ads, with […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
OCTOBER 5, 2021
Harriet Walker, Fashion Editor at The Times, has returned from leave; Louis Wise joins the FT’s How To Spend It as Acting Commissioning Editor; Laura Withers is now Features Editor at MyLondon.
PR for Anyone
OCTOBER 11, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. Think both seasonality and also fun, non-traditional holidays.
ImPRessions - Crenshaw Communications
OCTOBER 29, 2021
This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. . Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. Lee represented the railroad, which did not want to distribute a public statement reacting to the news.
Onclusive
OCTOBER 5, 2021
Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR. In this webinar, our panelists will discuss best practices for building a business case to secure PR’s most necessary resources.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Business Wire
OCTOBER 20, 2021
The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood. A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.
Ronn Torossian
OCTOBER 20, 2021
Public relations efforts are crucial for new businesses that are looking to get serious about grabbing the attention of customers and other industry professionals. Unfortunately, most of the time, new businesses tend to avoid investing in PR because they believe it’s a costly expense that they don’t need. Fortunately, there are certain strategies that don’t […].
Cision
OCTOBER 28, 2021
Journalists divulge the scariest pitches they've ever gotten.
Flack's Revenge
OCTOBER 27, 2021
How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music and popular culture. They indicate what is hot, and what is not, with words and actions. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? The general idea is the same. There too, you have influencers, like industry analysts.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
ImPRessions - Crenshaw Communications
OCTOBER 12, 2021
For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the jou
Onclusive
OCTOBER 28, 2021
Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception.
Business Wire
OCTOBER 14, 2021
The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing. In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss.
PRSay
OCTOBER 5, 2021
When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In those days, we focused on making sure people knew about the latest categories that Amazon was in,” said Herdener during a virtual fireside chat with PRSA’s CEO Linda Thomas Brooks on Oct. 4 — the first day of ICON 2021.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Cision
OCTOBER 14, 2021
Tom Clarke starts role as Science and Technology Editor for Sky News; new title for Laura Purkess at Citywire New Model Adviser; Ellen Scott takes on the additional role at Metro.co.uk.
Prowly
OCTOBER 22, 2021
We can barely keep up: podcasts have popped up everywhere and their popularity continues to skyrocket. There is a podcast for almost everything these days, from business to personal finance to true crime stories to fashion. In fact, Podcast Insights reports that there are over 2 million podcasts as of 2021! What does this mean […]. The post How to Pitch Your Clients for Podcasts (w/ Podcast Pitch Template) appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
OCTOBER 20, 2021
As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know.
Onclusive
OCTOBER 27, 2021
Whether you’re working for an organization big or small, you know that almost every initiative and project needs to be approved—and those that call for a significant business investment require the support of an executive team. To get their approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when complete.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Business Wire
OCTOBER 28, 2021
A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.
Agility PR Solutions
OCTOBER 25, 2021
In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine difference. This is why it helps to […]. The post 5 ways to provide more agile PR solutions appeared first on Agility PR Solutions.
Cision
OCTOBER 4, 2021
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