October, 2021

Business Wire Celebrates 60 Years of Innovation | Business Wire Blog

Business Wire

Happy 60 th anniversary, Business Wire! We have a lot to celebrate!

Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

It’s the spooky season, which to me, as director of ad tech here at Crenshaw , is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today.


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Environmentally friendly marketing campaigns

Ronn Torossian

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.

2021 Media Monitoring Comparison Report


Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further!

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

4 (More) Expert Tips for Measuring the Impact of PR


Answers to your pressing questions about media monitoring and PR measurement. PR Measurement

More Trending

The Business Reporter is Also an Influencer in the U.S. | Business Wire Blog

Business Wire

A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything. public relations media relations

Can Ethical PRs Represent Unethical Clients?

ImPRessions - Crenshaw Communications

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging.

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Effective Marketing Strategies for B2C Businesses

Ronn Torossian

When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with.

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How to build a compelling business case for PR investments


Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four essential questions: Why are we doing this?

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

7 Scary PR Stories to Tell in the Dark


Journalists divulge the scariest pitches they've ever gotten. PR Strategy

What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music and popular culture. They indicate what is hot, and what is not, with words and actions. Those who want to stay ahead of trends pay close attention.

What Do Financial Earnings and Comic Books Have in Common? | Business Wire Blog

Business Wire

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood.

PR Pros Offer The Best Advice They Ever Received

ImPRessions - Crenshaw Communications

This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. .

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR Strategies for New Businesses

Ronn Torossian

Public relations efforts are crucial for new businesses that are looking to get serious about grabbing the attention of customers and other industry professionals.

How to Build a PR Business Case and Justify the Expense


Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR.

What's the Buzz? September's Top Trends Around Hot Topics on Social Media


See what people were talking about on social this month. US Blog

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Is your digital content strategy driving revenue?

PR Daily

Here are seven steps to ensure your work connects to the bottom line. With 24/7 access to online reviews, videos, media coverage and more, today’s path-to-purchase is unmistakably customer driven.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Editing Your Press Release: 9 Tips for Getting it Right | Business Wire Blog

Business Wire

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing. In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss. public relations

PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted.

Digital PR Best Practices

Ronn Torossian

At its core, public relations is essential for businesses of all shapes and sizes, as it helps them to get the word out whether that means starting the business off the ground or announcing new launches.

Why monitoring external factors is key to corporate reputation


Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

5 ways to provide more agile PR solutions

Agility PR Solutions

In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine difference.

Interns should do more than work on social media

PR Daily

The assumption that young PR pros only care about TikTok is failing to train the next generation of PR pros.

How to Pitch.to journalists in the DACH market | Business Wire Blog

Business Wire

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account.

PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Consumer-Driven Marketing Tips

Ronn Torossian

When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as it used to be just a few years ago.

How to Build a PR Business Case and Secure the Investment


Whether you’re working for an organization big or small, you know that almost every initiative and project needs to be approved—and those that call for a significant business investment require the support of an executive team.

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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings.