Business Wire

OCTOBER 4, 2021

Happy 60 th anniversary, Business Wire! We have a lot to celebrate!

Blogging 347

Blogging Engineering Customer Service Technology 347

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It’s the spooky season, which to me, as director of ad tech here at Crenshaw , is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today.

Privacy 312

Privacy B2B Technology Case Study 312

Ronn Torossian

OCTOBER 4, 2021

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.

Marketing 308

Marketing Strategy Brand Branding 308

Onclusive

OCTOBER 29, 2021

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further!

Comparison 281

Comparison Report Media Software 281

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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Leadership

Cision

OCTOBER 20, 2021

Answers to your pressing questions about media monitoring and PR measurement. PR Measurement

Measurement 308

Measurement Media 308

Business Wire

OCTOBER 25, 2021

A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything. public relations media relations

Blogging 274

Blogging Report Media Relations Media 274

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging.

Ethics 269

Ethics Guidelines Facebook Case Study 269

Ronn Torossian

OCTOBER 25, 2021

When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with.

B2C 195

B2C Strategy Marketing Advertising 195

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four essential questions: Why are we doing this?

How To 272

How To Data Measurement Resources 272

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Facebook

Cision

OCTOBER 28, 2021

Journalists divulge the scariest pitches they've ever gotten. PR Strategy

Pitching 275

Pitching Strategy 275

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music and popular culture. They indicate what is hot, and what is not, with words and actions. Those who want to stay ahead of trends pay close attention.

Enterprise 170

Enterprise Big Data Technology Fashion 170

Business Wire

OCTOBER 20, 2021

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood.

Financial 270

Financial Blogging Mobile Analysis 270

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. .

Meeting 255

Meeting Internal International Training 255

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Employee

Ronn Torossian

OCTOBER 20, 2021

Public relations efforts are crucial for new businesses that are looking to get serious about grabbing the attention of customers and other industry professionals.

Strategy 195

Strategy Industry Publicity Brand 195

Onclusive

OCTOBER 5, 2021

Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR.

Resources 266

Resources How To Leadership Agency 266

Cision

OCTOBER 4, 2021

See what people were talking about on social this month. US Blog

Trends 264

Trends Social Media Media Blogging 264

PR Daily

OCTOBER 22, 2021

Here are seven steps to ensure your work connects to the bottom line. With 24/7 access to online reviews, videos, media coverage and more, today’s path-to-purchase is unmistakably customer driven.

Strategy 169

Strategy B2B SEO Resources 169

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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Business Wire

OCTOBER 14, 2021

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing. In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss. public relations

Blogging 261

Blogging Writing Corporate Agency 261

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted.

Interviews 214

Interviews Radio B2B Product Launch 214

Ronn Torossian

OCTOBER 15, 2021

At its core, public relations is essential for businesses of all shapes and sizes, as it helps them to get the word out whether that means starting the business off the ground or announcing new launches.

Digital PR 195

Digital PR Agency Strategy Publicity 195

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image.

Corporate 195

Corporate Reputation Wikipedia Analysis 195

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Community

Agility PR Solutions

OCTOBER 25, 2021

In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine difference.

Fashion 161

Fashion How To Publicity 161

PR Daily

OCTOBER 4, 2021

The assumption that young PR pros only care about TikTok is failing to train the next generation of PR pros.

Internal 170

Internal International Social Media Media 170

Business Wire

OCTOBER 28, 2021

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account.

Blogging 195

Blogging Pitching Leadership Internal 195

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box.

B2B 207

B2B Industry Company Case Study 207

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

How To

Ronn Torossian

OCTOBER 12, 2021

When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as it used to be just a few years ago.

Consumer 195

Consumer Marketing Company Strategy 195

Onclusive

OCTOBER 27, 2021

Whether you’re working for an organization big or small, you know that almost every initiative and project needs to be approved—and those that call for a significant business investment require the support of an executive team.

How To 195

How To Technology Data Writing 195

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings.

Software 161

Software Tools Print Enterprise 161