July, 2015

Sales tips that can also improve your dating life

Onclusive

Raise your hand if you’ve ever done one (or all) of the following: 1) Paced back and forth in front of the telephone, waiting for it to ring (remember land lines?)

Book Review: Becoming Ginger Rogers By Patrice Tanaka

PR Expanded

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. For me, reading is one of the best ways to get through my own writer’s block (yes, it happens to everyone), while you lose yourself in a great story along the way.

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How Belonging Builds Better Teams

Ronn Torossian

If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones.

The Ultimate Brand Video Helper

ReimaginePR

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Open letter to Media: Please get this Blowhard to Shut up Go Away

Flack's Revenge

I am getting a little tired of all the media hyperventilating about a certain Republican presidential candidate; you know the one with the dead rodent looking thingie on the top of his head. There is a numbing sameness to the reports: “Listen to what he just said!”. Subtext: “Isn’t that outrageous?

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More Trending

Marketing + PR = Happy Customers

Onclusive

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients.

Winning In Public Relations With The New News

Ronn Torossian

With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed, was king.

PR Not Working? Here’s Why

ReimaginePR

PR explosion as smashed and broken into golden pieces word, depth dimensional background. Please excuse the formatting and other errors in this blog. They will be fixed soon but we needed to publish to be better able to deal with them.PR is part of your brand’s ecosystem.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work

Rock the Status Quo

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. Argumentative about it, even, as we all fiercely defend our little podium of truth.

SEO 235

15 Expert Tips to Build a Stronger Professional Network

Cision

According to Wharton professor Adam Grant, people that give more of themselves than they receive (givers) are the least successful people in the workplace.

Hotels 343

10 Ways PR Can Leverage LinkedIn

Onclusive

A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker.

#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

PR Expanded

It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world.

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When to Get Tough in PR, via the de Blasio vs. Cuomo Feud

Flack's Revenge

Last week NY Mayor Bill de Blasio very publicly kicked Governor Andrew Cuomo to the curb. The NY Times reported : … in candid and searing words… De Blasio… accused… Cuomo… of … personal pettiness, “game-playing” and a desire for “revenge.”.

Want media coverage? Tell a better story

ReimaginePR

Your project is your child. And like every parent, you think it’s special, and that everyone should love it like you do. Including media. The hard reality is, media will never love your “baby” like you do. In fact, they can barely stand most other people’s children. They spend their lives forced to look at baby pictures (pitches) of people they don’t know or worse, can’t stand. Is it a wonder they’re known as a grumpy lot?

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Can Twitter’s Decline be Saved With PR?

Rock the Status Quo

My Dad has brain cancer. It’s a traitorous, inexorable assassin that isn’t just ravaging his body. It’s murdering everything about my dad that MAKES him who he was before cancer snuck in, while he’s still here. I hate it.

Dear PR People: Calm Down

Cision

I imagine that the housekeeping staff at the Las Vegas Westin has seen their fair share of early morning shenanigans. So hopefully, they thought nothing of me running through the hall in my socks and banging on the door of Room 831 shortly after 6 a.m. one January morning in 2013.

8 Elements To Transform Your Press Page Into A Newsroom

Onclusive

During a recent PR Council webinar Marissa Aydlett, Chief Marketing Officer at Appboy, challenged businesses to think like marketers, but operate like a newsroom.

#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

PR Expanded

It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world.

Energy 326

Flack's Revenge - Untitled Article

Flack's Revenge

The post appeared first on

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Brand Story We Love: David Peck

ReimaginePR

Here’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange.

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Want to Build Trust Online? Don’t Neglect Customer Reviews.

Rock the Status Quo

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library.

Retail 190

10 Ways to Improve Your Social Media Small Talk

Cision

When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything remotely controversial. We will probably make “small talk” that may gradually transition into a more meaningful conversation.

PR Firms That Are I-N-D-E-P-E-N-D-E-N-T And Killin’ It

Onclusive

CRACK. Sparkle, sparkle, sparkle. It’s the deafening jingle we all look forward to hearing the fourth day of the seventh month every year. While it seems the twinkling cacophony has become nothing more than a prompt for nationwide “oohs” and “ahhhs” — and incantations of “I think that’s the finale…oh wait, no, that’s the […].

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients.

How to incorporate video into social media campaigns

PR Daily

Think online video is big these days? It’s only going to get bigger—huge, in fact. Consider these statistics from Adelie Studios : 70 percent of marketing professionals report that video converts better than any other medium.

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Why automated sentiment analysis is broken and how to fix it

Shift Communications

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How does it go wrong? Machines are incapable of understanding context.

Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

Sword and the Script

by Frank Strong. Every company is a media company. It’s one of those catchy phrases that took off a few years ago, soon became cliché to the point it’s almost passé. Almost passé. Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey.

6 Pro Tips to Create Bigger Buzz for Your Business

Cision

If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow).

Energy 342

Cannes Lions as a Force for Good in Supporting NGOs

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our European managing director, Mike Sottak, made the trek to the French Riviera to attend Cannes Lions.

Book Review: Becoming Ginger Rogers By Patrice Tanaka

PR Expanded

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. For me, reading is one of the best ways to get through my own writer’s block (yes, it happens to everyone), while you lose yourself in a great story along the way.

Agency 211

3 ways graduates can use Facebook to land a PR job

PR Daily

Congratulations to those of you. just entering the work force after graduating from college. It’s an exciting time to begin a new chapter and take new leaps of faith. It can also be daunting at times, with the vast number of options available to you as you begin your job search.