May, 2020

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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. .

Strategy 287
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Why Public Relations Is King During A Crisis

Onclusive

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable.

Crisis 464
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We May Not Know When, But We Can Plan | Business Wire Blog

Business Wire

What companies can do to prepare for a return to work post COVID-19.

Blogging 315
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When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. An increasing number of consumers have now adopted and […].

Brand 370
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How PR and Marketing can Work Better Together

Cision

Advice from a panel of expert communicators on how to get PR and marketing working better together for improved results across any organization.

Marketing 367

More Trending

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40 Newsworthy Reasons to Write a Press Release

Cision

Not sure where to start with an idea for a press release? Consider these 40 ideas— the possibilities that exist within your own organization may surprise you.

Writing 348
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How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Garrett Public Relations

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they want to retain current customers […]. The post How Can Small Businesses Prepare for the Recovery?

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10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community.

Company 101
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Your Guide to the (Possibly) Perfect Virtual Awards Ceremony

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centred on doing exactly that, we’ve seen a quick shift.more.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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5 ways to turn customers into brand ambassadors

Agility PR Solutions

It’s no secret to PR professionals that customers are a client’s greatest asset in articulating a brand’s worth. In today’s review culture, where people more often than not want to hear about new products and services from those who have tried them rather than the companies selling them, customer testimonials are the best tool for […]. The post 5 ways to turn customers into brand ambassadors appeared first on Agility PR Solutions.

Brand 130
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How to start “freelancing” during a pandemic

Communications Conversations

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” I put that term in quotes because, personally, I despise it. I’ve never called myself a “freelancer” I think it cheapens the work I do.

How To 171
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5 Tips for Producing Video Content During Social Distancing

PRSay

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. As business leaders and communicators continue to comply with social distancing guidelines, they are uniquely challenged to produce new forms of content that can cut through the clutter and deliver engaging and effective messaging.

Video 203
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Take 5 with Scott Peacock

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Industry 399
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Communication in the Age of COVID-19: What Conditions the Efficiency of the Communications Strategy | Business Wire Blog

Business Wire

Uncertainty about the unknown is normal. What we are experiencing has no close precedents. Is it possible to have formulas for situations not previously experienced? Without the spirit of questioning the intentions of some specialists, the real thing is that we have to take action. Although we are talking about changes – and many were already in full development – now we have been forced to make them.

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Five Steps To Grow Your Communications Budget And Advance Your Career Using Data

Onclusive

As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience. But in order to get the credit you deserve and the resources you need to do this very important job, you have to make one key shift: you must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team.

Data 349
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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. That’s right, more than a billion people are sharing pictures of their families, pets and names misspelled on coffee cups.

Instagram 333
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Publicity Plan

PR for Anyone

“Be newsworthy.” Christina Daves (00:26-00:27) How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic? In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020? Part One of ‘Publicity Plan’ If you've seen my marketing materials, you'll know that I have a proprietary system that I call the “Get PR Famous Formula.

Publicity 264
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Zoom: Zoom?s Public Relations During a Crisis

Ronn Torossian

Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated. Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened.

Crisis 221
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Take 5 with Matthew Della Croce

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Industry 260
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Communications During the COVID-19 Crisis | Business Wire Blog

Business Wire

The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership.

Blogging 286
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How You Can Use Content To Complement Email Marketing (including examples)

Prowly

Well-written content is the backbone of a successful email marketing strategy. It’s an essential element that supports your marketing efforts and offers the best approach to build a strong subscriber base – which is critical for any business success. In fact, 81% of leaders and 87% of visionaries place content at the center of their […].

Examples 235
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Brands Start To Open Up

ImPRessions - Crenshaw Communications

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or even shallow. As the pandemic progressed and the news grew worse, many stepped up with substantive offers of help, workforce tributes, or public service messages.

Brand 296
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The Four Seasons of Publicity

PR for Anyone

When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. Not only does it give you massive visibility, it also positions you as the expert in your industry.

Publicity 246
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Digital Marketing During the Pandemic

Ronn Torossian

With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other. However, there’s one platform where this doesn’t seem to […]. The post Digital Marketing During the Pandemic appeared first on.

Marketing 195
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Exploring Virtual Events: 6 Benefits of Going Virtual

Cision

Worried about taking your event virtual? 6 benefits that you might not have considered.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Build Tighter Emotional Bonds Now So You Emerge Stronger from the Crisis | Business Wire Blog

Business Wire

One of the striking reactions to the crisis from many organisations has been to do nothing. Even for the most challenged of organisations this is not a viable option. In fact, an article in the Harvard Business Review shows that those who try to cut their way out of a crisis/recession perform worst after it. The need for progressive action is perhaps best summed up by a quote from Helen Keller, who understood isolation better than most.

Crisis 235
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How COVID-19 is affecting the PR Market in the UK and beyond?

Prowly

COVID-19 sadly is having a serious negative impact on the public relations market in the UK. The dynamic PR Industry is suffering from greatly reducing budgets, while agencies are trying hard to avoid staff reductions and/or closing offices around the globe. Without a doubt, COVID-19 handles its negative publicity quite well. Recently, advertising giant WPP […].

Marketing 232
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Top Retail Podcasts PR Pros Should Know

ImPRessions - Crenshaw Communications

For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. . But with so many different podcasts out there, it can be tough to pin down which should be considered.

Retail 272