May, 2020

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy.

Why Public Relations Is King During A Crisis


We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable. Consumers have reacted by shifting their focus more toward information than commercialism.

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We May Not Know When, But We Can Plan | Business Wire Blog

Business Wire

What companies can do to prepare for a return to work post COVID-19. public relations

When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. An increasing number of consumers have now adopted and […]. The post When is a Brand Connecting or Pestering? appeared first on. Brand PR PR Agency 5WPR Insights MARKETING Strategy

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How PR and Marketing can Work Better Together


Advice from a panel of expert communicators on how to get PR and marketing working better together for improved results across any organization. Comms Best Practices

More Trending

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment. Digital channels overnight have become the lifeblood of many organizations as they try to manage through the current crisis.

40 Newsworthy Reasons to Write a Press Release


Not sure where to start with an idea for a press release? Consider these 40 ideas— the possibilities that exist within your own organization may surprise you. Best Practices

How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Garrett Public Relations

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they want to retain current customers […]. The post How Can Small Businesses Prepare for the Recovery?

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. It’s been an eye-opening experience.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Your Guide to the (Possibly) Perfect Virtual Awards Ceremony

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

5 ways to turn customers into brand ambassadors

Agility PR Solutions

It’s no secret to PR professionals that customers are a client’s greatest asset in articulating a brand’s worth. In today’s review culture, where people more often than not want to hear about new products and services from those who have tried them rather than the companies selling them, customer testimonials are the best tool for […]. The post 5 ways to turn customers into brand ambassadors appeared first on Agility PR Solutions. Analysis Public Relations branding

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How Are Retailers Communicating Through This Crisis?

Ronn Torossian

Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come. So, that does mean brands need to rethink what they’re doing […]. The post How Are Retailers Communicating Through This Crisis? appeared first on. Communications Agency Crisis PR Crisis PR Agency Insights Public Relations Strategy

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How to start “freelancing” during a pandemic

Communications Conversations

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” ” I put that term in quotes because, personally, I despise it. I’ve never called myself a “freelancer” I think it cheapens the work I do. I think it makes me look like a tactician. That term takes 15 years off my work experience.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Tips for Producing Video Content During Social Distancing


Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. As business leaders and communicators continue to comply with social distancing guidelines, they are uniquely challenged to produce new forms of content that can cut through the clutter and deliver engaging and effective messaging.

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Build Tighter Emotional Bonds Now So You Emerge Stronger from the Crisis | Business Wire Blog

Business Wire

One of the striking reactions to the crisis from many organisations has been to do nothing. Even for the most challenged of organisations this is not a viable option.

Top Retail Podcasts PR Pros Should Know

ImPRessions - Crenshaw Communications

For retail companies, podcasts have become increasingly popular over the past couple of years.

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Five Steps To Grow Your Communications Budget And Advance Your Career Using Data


As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience. But in order to get the credit you deserve and the resources you need to do this very important job, you have to make one key shift: you must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team.

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Digital Marketing During the Pandemic

Ronn Torossian

With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other.

Take 5 with Scott Peacock


Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Best Practices

What COVID-19 taught us about team management and agility

PR Daily

Working remotely has revealed new truths about PR work and reinforced some lessons we were already starting to implement. Here’s what we plan to take with us post-pandemic. COVID-19 has impacted all facets of life, and as offices now work remotely, the pandemic has also impacted PR agency structures.

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Multicultural PR: Five Tips for Connecting Authentically with Multicultural Audiences | Business Wire Blog

Business Wire

As customers and news consumers grow more and more diverse, organizations are learning how to authentically connect with multicultural audiences. public relations

A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. . On average, mobile device users have about somewhere between 60 to 90 apps on a single device.

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I Got You A Present


When Mike was a kid, his mum taught at a nursery school. She would find amazing books and act them out at home before taking in to read to her class. Watching his mother perform, he thought that being a kids book author must be the most noble profession ever. When Susan was about 8, she wrote a poem.

The Next Normal

Ronn Torossian

As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.”


Take 5 with Matthew Della Croce


Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Comms Best Practices

How brand managers can build lasting relationships during COVID-19

PR Daily

What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say. The true value of PR might be its ability to respond fittingly during a global crisis.

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Communications During the COVID-19 Crisis | Business Wire Blog

Business Wire

The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership. public relations

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. That’s right, more than a billion people are sharing pictures of their families, pets and names misspelled on coffee cups. The platform has made photo sharing easier than ever.

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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses.

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Zoom: Zoom?s Public Relations During a Crisis

Ronn Torossian

Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated. Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. Some may argue that […]. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on.

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Three Key Takeaways from State of the Media LIVE!


Three key takeaways from our State of the Media LIVE panel. Best Practices

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