May, 2020

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers.

Why Public Relations Is King During A Crisis


We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable. Consumers have reacted by shifting their focus more toward information than commercialism.

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We May Not Know When, But We Can Plan | Business Wire Blog

Business Wire

What companies can do to prepare for a return to work post COVID-19. public relations

When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. An increasing number of consumers have now adopted and […]. The post When is a Brand Connecting or Pestering? appeared first on. Brand PR PR Agency 5WPR Insights MARKETING Strategy

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How PR and Marketing can Work Better Together


Advice from a panel of expert communicators on how to get PR and marketing working better together for improved results across any organization. Comms Best Practices

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More Trending

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment. Digital channels overnight have become the lifeblood of many organizations as they try to manage through the current crisis.

40 Newsworthy Reasons to Write a Press Release


Not sure where to start with an idea for a press release? Consider these 40 ideas— the possibilities that exist within your own organization may surprise you. Best Practices

How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Garrett Public Relations

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they want to retain current customers […]. The post How Can Small Businesses Prepare for the Recovery?

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. It’s been an eye-opening experience.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Your Guide to the (Possibly) Perfect Virtual Awards Ceremony

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centred on doing exactly that, we’ve seen a quick shift.more.

5 ways to turn customers into brand ambassadors

Agility PR Solutions

It’s no secret to PR professionals that customers are a client’s greatest asset in articulating a brand’s worth. In today’s review culture, where people more often than not want to hear about new products and services from those who have tried them rather than the companies selling them, customer testimonials are the best tool for […]. The post 5 ways to turn customers into brand ambassadors appeared first on Agility PR Solutions. Analysis Public Relations branding

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How Are Retailers Communicating Through This Crisis?

Ronn Torossian

Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come. So, that does mean brands need to rethink what they’re doing […]. The post How Are Retailers Communicating Through This Crisis? appeared first on. Communications Agency Crisis PR Crisis PR Agency Insights Public Relations Strategy

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How to start “freelancing” during a pandemic

Communications Conversations

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” ” I put that term in quotes because, personally, I despise it. I’ve never called myself a “freelancer” I think it cheapens the work I do. I think it makes me look like a tactician. That term takes 15 years off my work experience.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Tips for Producing Video Content During Social Distancing


Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. As business leaders and communicators continue to comply with social distancing guidelines, they are uniquely challenged to produce new forms of content that can cut through the clutter and deliver engaging and effective messaging.

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Communications During the COVID-19 Crisis | Business Wire Blog

Business Wire

The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership. public relations

Five Steps To Grow Your Communications Budget And Advance Your Career Using Data


As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience. But in order to get the credit you deserve and the resources you need to do this very important job, you have to make one key shift: you must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team.

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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. . On average, mobile device users have about somewhere between 60 to 90 apps on a single device.

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Take 5 with Scott Peacock


Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Best Practices

Zoom: Zoom?s Public Relations During a Crisis

Ronn Torossian

Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated. Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. Some may argue that […]. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on.

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I Got You A Present


When Mike was a kid, his mum taught at a nursery school. She would find amazing books and act them out at home before taking in to read to her class. Watching his mother perform, he thought that being a kids book author must be the most noble profession ever. When Susan was about 8, she wrote a poem.

Communication in the Age of COVID-19: What Conditions the Efficiency of the Communications Strategy | Business Wire Blog

Business Wire

Uncertainty about the unknown is normal. What we are experiencing has no close precedents. Is it possible to have formulas for situations not previously experienced? Without the spirit of questioning the intentions of some specialists, the real thing is that we have to take action. Although we are talking about changes – and many were already in full development – now we have been forced to make them.

5 tips for smart, strategic social media during COVID-19

PR Daily

Are you struggling to produce pertinent posts during the pandemic? Here’s how to strike the right balance in the age of social distancing. Audiences are overwhelmed with COVID-19 messaging, updates and posts. Here’s how to stand out from the chaos and offer helpful, tasteful content: 1. Get a pulse check and innovate.

Top Retail Podcasts PR Pros Should Know

ImPRessions - Crenshaw Communications

For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. . But with so many different podcasts out there, it can be tough to pin down which should be considered.

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Exploring Virtual Events: 6 Benefits of Going Virtual


Worried about taking your event virtual? 6 benefits that you might not have considered. Comms Best Practices


Digital Marketing During the Pandemic

Ronn Torossian

With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other. However, there’s one platform where this doesn’t seem to […]. The post Digital Marketing During the Pandemic appeared first on. Business Public Relations 5WPR Insights MARKETING PR Firm

What can today’s healthcare workers learn from combat veterans?

Agility PR Solutions

Imagine going to work each day armed with the best colleagues, the best technology, the best training, and the best education to battle a resilient, ever present, and capable foe. You do your best and people still die. Wake up the next day, do your best, people die. Then repeat, repeat and repeat. Healthcare workers are learning […]. The post What can today’s healthcare workers learn from combat veterans? appeared first on Agility PR Solutions. Covid-19 Public Relations crisis

Build Tighter Emotional Bonds Now So You Emerge Stronger from the Crisis | Business Wire Blog

Business Wire

One of the striking reactions to the crisis from many organisations has been to do nothing. Even for the most challenged of organisations this is not a viable option. In fact, an article in the Harvard Business Review shows that those who try to cut their way out of a crisis/recession perform worst after it. The need for progressive action is perhaps best summed up by a quote from Helen Keller, who understood isolation better than most.

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here’s how to build your framework. With work from home orders still in place across much of the country, and phone lines and emails tied up with an influx of traffic, more consumers than ever before are turning to social media searching for answers or to air their frustrations.

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. That’s right, more than a billion people are sharing pictures of their families, pets and names misspelled on coffee cups. The platform has made photo sharing easier than ever.

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Three Key Takeaways from State of the Media LIVE!


Three key takeaways from our State of the Media LIVE panel. Best Practices

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The Next Normal

Ronn Torossian

As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.” The self-described poet, peacemaker and philosopher wrote seven best sellers before dying at the age of 13 from a rare disorder. […]. The post The Next Normal appeared first on. Ronn Torossian