May, 2020

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy.

Why Public Relations Is King During A Crisis

Onclusive

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We May Not Know When, But We Can Plan | Business Wire Blog

Business Wire

What companies can do to prepare for a return to work post COVID-19. public relations

When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over.

Brand 212

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How PR and Marketing can Work Better Together

Cision

Advice from a panel of expert communicators on how to get PR and marketing working better together for improved results across any organization. Comms Best Practices

How To 286

More Trending

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment.

40 Newsworthy Reasons to Write a Press Release

Cision

Not sure where to start with an idea for a press release? Consider these 40 ideas— the possibilities that exist within your own organization may surprise you. Best Practices

How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Garrett Public Relations

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months.

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Your Guide to the (Possibly) Perfect Virtual Awards Ceremony

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

5 ways to turn customers into brand ambassadors

Agility PR Solutions

It’s no secret to PR professionals that customers are a client’s greatest asset in articulating a brand’s worth.

Brand 119

How Are Retailers Communicating Through This Crisis?

Ronn Torossian

Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come.

Retail 195

How to start “freelancing” during a pandemic

Communications Conversations

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” ” I put that term in quotes because, personally, I despise it.

How To 140

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Tips for Producing Video Content During Social Distancing

PRSay

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media.

Video 154

Communications During the COVID-19 Crisis | Business Wire Blog

Business Wire

The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise.

Five Steps To Grow Your Communications Budget And Advance Your Career Using Data

Onclusive

As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience.

Data 284

Top Retail Podcasts PR Pros Should Know

ImPRessions - Crenshaw Communications

For retail companies, podcasts have become increasingly popular over the past couple of years.

Retail 224

Take 5 with Scott Peacock

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Best Practices

Zoom: Zoom?s Public Relations During a Crisis

Ronn Torossian

Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated.

Crisis 212

I Got You A Present

ReimaginePR

When Mike was a kid, his mum taught at a nursery school. She would find amazing books and act them out at home before taking in to read to her class. Watching his mother perform, he thought that being a kids book author must be the most noble profession ever. When Susan was about 8, she wrote a poem.

Communication in the Age of COVID-19: What Conditions the Efficiency of the Communications Strategy | Business Wire Blog

Business Wire

Uncertainty about the unknown is normal. What we are experiencing has no close precedents. Is it possible to have formulas for situations not previously experienced? Without the spirit of questioning the intentions of some specialists, the real thing is that we have to take action.

5 tips for smart, strategic social media during COVID-19

PR Daily

Are you struggling to produce pertinent posts during the pandemic? Here’s how to strike the right balance in the age of social distancing. Audiences are overwhelmed with COVID-19 messaging, updates and posts. Here’s how to stand out from the chaos and offer helpful, tasteful content: 1.

A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. .

Mobile 224

Exploring Virtual Events: 6 Benefits of Going Virtual

Cision

Worried about taking your event virtual? 6 benefits that you might not have considered. Comms Best Practices

273
273

Digital Marketing During the Pandemic

Ronn Torossian

With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other.

Brand conversations during COVID-19

Stephen Waddington

COVID-19 has led to a massive upheaval in how organisations communicate. Here are some of my favourite examples from my network. Image credit: The Bigger Picture. Organisations typically have one of two responses to a crisis: they either go silent or they over communicate.

Brand 163

Build Tighter Emotional Bonds Now So You Emerge Stronger from the Crisis | Business Wire Blog

Business Wire

One of the striking reactions to the crisis from many organisations has been to do nothing. Even for the most challenged of organisations this is not a viable option.

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here’s how to build your framework.

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

B2B 208

Take 5 with Matthew Della Croce

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Comms Best Practices

The Next Normal

Ronn Torossian

As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.”

195
195