Tue.Feb 16, 2021

Brands, Black History Month Isn’t a Marketing Trend. How to Approach it With the Intention it Deserves. | Business Wire Blog

Business Wire

February is Black History Month, and with America’s racial injustice reckoning at the top of public consciousness, many brands are eager to show solidarity with the Black community. We urge brands to proceed with caution.

SMG Connects the Dots Between Content Marketing and Business Outcomes

Onclusive

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.

Could guest blogging be dead anytime soon? A closer look for 2021

Agility PR Solutions

Despite anything you might have heard to the contrary, guest posting is still one of the best ways to promote your blog. It should always be a part of your blog promotion and search engine optimization (SEO) strategy.

SEO 102

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 crisis comms essentials

PR Daily

Follow this framework to calmly, confidently shepherd your colleagues through choppy skies. The COVID-19 pandemic has revealed the value of simplicity, consistency and honesty in communications.

Crisis 128

More Trending

Tell us about your influential CSR, DE&I or ESG work

PR Daily

Enter Ragan’s CSR & Diversity Awards by Friday, March 5, to showcase your important work. The post Tell us about your influential CSR, DE&I or ESG work appeared first on PR Daily. Ragan Awards

114
114

Press Freedom Must Ring

HMA Public Relations

Transparency in government is more important now than ever. And it’s not just at the national level. It’s not a new topic for us, as demonstrated here, and here. HMA Public Relations has worked as a government contractor for city, county, state and tribal governments for decades.

Getting down to business with Amy Binder

PR Daily

RF|Binder founder encourages curiosity and a purpose-driven approach to comms. When Amy Binder founded her agency nearly 20 years ago, public relations was viewed by many as a soft discipline.

Journalists from Vogue, The Washington Post, Good Housekeeping + more on how to make your PR pitch stand out

Muck Rack

Journalists from Vogue, The Washington Post, Good Housekeeping + more on how to make your PR pitch stand out

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to protect your survey data quality with smart trap questions

Agility PR Solutions

Gathering high-quality responses from online surveys is a fundamental premise of building customer insights and making sound business decisions. Achieving this premise, however, can be a major challenge.

UK Media Moves including The Scotsman, Insurance Times, The Sunday Times and more

Cision

Neil McIntosh appointed Editor of The Scotsman; Katie Scott now Editor of the Insurance Times; Ben Spencer moves to Sunday Times as Science Editor. Media Blog

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs).

How newsrooms post content on their websites with Jason Mudd | On Top of PR podcast

Axia PR

Learn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Guest: Jason Mudd, On Top of PR host, helps companies get on Undercover Boss.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

These four new LinkedIn updates will transform your 2021 B2B marketing plan

Prohibition

LinkedIn is known amongst B2B professionals as a sleeping giant. Despite its highly engaged member base, functionality and innovation across the platform is often frustratingly slow. That said, this dinosaur of a social network is catching pace.

McKinsey’s Cautionary Tale for Communicators

PRSay

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. It certainly does reputationally.

Social Media Benchmarks – How Does the Brand Stack Up?

5W PR

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter.

Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

At the risk of sounding cliché, 2020 was a year that brought infinite challenges to the business world.

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

Parties beware: ensure your jurisdictional challenge is clear and appropriate to avoid waiver

Practical Law Construction

Earlier this month, Scotland beat England in the Six Nations at Twickenham for the first time in 38 years.

Practicing Creativity

The Hoffman Agency

By Jennifer Yoder, Account Coordinator. As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere.

5 powerful ways to beat empty rhetoric in speeches

PR Daily

The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both. Empty rhetoric has incredible power—to demoralize.

Chris Harrison steps back from ‘The Bachelor’, Indianapolis Museum of Art issues apology for job listing, and IHOP cancels Pancake Day promo

PR Daily

Also: AP Stylebook shares rules for Mardi Gras and Zoom-related coverage, the top 10 most ‘liked’ brands on Instagram, Three UK offers virtual workshops, and more.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.