Business Wire

FEBRUARY 16, 2021

February is Black History Month, and with America’s racial injustice reckoning at the top of public consciousness, many brands are eager to show solidarity with the Black community. We urge brands to proceed with caution. Rather than rush to be part of a “trending” cultural conversation, brands must take the time to ensure their campaigns truly honor Black people.

Trends 196

Trends Brand Branding Blogging 196

Onclusive

FEBRUARY 16, 2021

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. In working with Onclusive and using our Enterprise platform, SMG has improved their effectiveness by giving visibility to outcomes, advancing their attribution capabilities, and streamlining their reporting.

Content Marketing 195

Content Marketing Case Study Marketing Enterprise 195

PRSay

FEBRUARY 16, 2021

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. It certainly does reputationally. Over my career, I’ve always tried to be a staunch advocate for my clients, including more than a few in troubled or misunderstood industries.

Communications 157

Communications Ethics Leadership Reputation 157

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape. Findings from the company’s first annual State of the Retail Industry report […].

Retail 146

Retail Trends Analytics Consumer 146

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). That’s according to the 2021 Trust Barometer by Edelman (opens in PDF).

Government 136

Government Survey Ethics Media 136

Cision

FEBRUARY 16, 2021

Neil McIntosh appointed Editor of The Scotsman; Katie Scott now Editor of the Insurance Times; Ben Spencer moves to Sunday Times as Science Editor.

Insurance 120

Insurance Insurance Media Blogging 120

HMA Public Relations

FEBRUARY 16, 2021

Transparency in government is more important now than ever. And it’s not just at the national level. It’s not a new topic for us, as demonstrated here, and here. HMA Public Relations has worked as a government contractor for city, county, state and tribal governments for decades. Our team knows from the onset that everything […].

Government 135

Government Publicity 135

Agility PR Solutions

FEBRUARY 16, 2021

Despite anything you might have heard to the contrary, guest posting is still one of the best ways to promote your blog. It should always be a part of your blog promotion and search engine optimization (SEO) strategy. However, the reality is that many blogging practices as we know them are inevitably coming to their […]. The post Could guest blogging be dead anytime soon?

Blogging 111

Blogging SEO Engineering Strategy 111

Axia PR

FEBRUARY 16, 2021

Learn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Guest: Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands.

Airlines 117

Airlines Publicity Company Brand 117

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020.

Social Media 88

Social Media Healthcare Brand Branding 88

Agility PR Solutions

FEBRUARY 16, 2021

Gathering high-quality responses from online surveys is a fundamental premise of building customer insights and making sound business decisions. Achieving this premise, however, can be a major challenge. This is especially true when respondents are sourced from broad general audience panels and whose identity can’t be verified for privacy reasons. While collecting data from a […].

Survey 86

Survey Data Privacy How To 86

The Hoffman Agency

FEBRUARY 16, 2021

By Jennifer Yoder, Account Coordinator. As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice.

Creativity 69

Creativity Storytelling Agency Journalism 69

Konnect Agency

FEBRUARY 16, 2021

At the risk of sounding cliché, 2020 was a year that brought infinite challenges to the business world. From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Practical Law Construction

FEBRUARY 16, 2021

Earlier this month, Scotland beat England in the Six Nations at Twickenham for the first time in 38 years. When it last happened (in 1983), Michael Jackson’s Billie Jean was number one and Octopussy was the latest James Bond movie (which we all know is not in my top five movies of the 1980’s ). I mention this only because Scotland’s courts are also currently ahead of the English courts in terms of published adjudication enforcement judgments in 2021.

Chemicals 52

Chemicals System Construction Groups 52

Prohibition

FEBRUARY 16, 2021

LinkedIn is known amongst B2B professionals as a sleeping giant. Despite its highly engaged member base, functionality and innovation across the platform is often frustratingly slow. That said, this dinosaur of a social network is catching pace. And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay

LinkedIn 62

LinkedIn B2B Marketing Advertising 62