Cision
MAY 12, 2017
The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.
The Resolution Blog
MAY 12, 2017
Did your latest piece of PR coverage include a clickable URL link to your brand or client’s website, just like the example below? It did? You must be jumping for joy! If you’re not, let me tell you why you should be punching the air next time it happens. Click throughs to your brand or client website from your coverage can have an amazing impact on the business and that impact is beyond just the awareness raised in the article.
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Cision
MAY 12, 2017
As marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this data. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.
The Proactive Report
MAY 12, 2017
When your business takes off and hits a period of explosive growth it’s the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don’t have the planning and systems in place to cope with the rapid growth. Witness Fuhu – they were number one on the Inc. 500 list of fastest-growing companies in the US for two years running and then they imploded.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
MAY 12, 2017
A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients. In her new role, Smith will continue to execute results- driven campaigns, while also taking a leadership role in the organization.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Steve Barrett on PR
MAY 12, 2017
Last night's winners at PRWeek's inspirational celebration of global communications represent an excellent benchmark for the industry.
Beyond PR
MAY 12, 2017
The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.
Axia PR
MAY 12, 2017
Axia Public Relations answers your questions about the Emmy award-winning program. Each week, millions of people tune in to watch the hit CBS reality show Undercover Boss , where heads of corporations don disguises to find out what’s really going on at their companies. If you’ve watched the program and secretly wished to get your company or boss on the show, read on to learn how to go about it.
Beyond PR
MAY 12, 2017
As marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this data. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.
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HMA Public Relations
MAY 12, 2017
One of the first sessions at the PRSA Counselors Academy conference this year was a storybranding survey identifying your leadership strengths and weaknesses.so, what's yours? [Click below for more]. The post What’s Your Story? appeared first on HMA Public Relations.
Offleash
MAY 12, 2017
Collision intentionally brought 20,000 attendees, 357 speakers and 605 startups to New Orleans smack in the middle of the city’s largest jazz celebration. I decided to check out Collision for myself this year. I happen to be a huge jazz lover, so the whole “Come for Collision. Stay for Jazz Fest.” call was not exactly lost on me. My Uber driver from Louis Armstrong Airport was lovely and chatty, and as it turns out, had been in a small auto accident the day prior.
Karen Freberg
MAY 12, 2017
I want to share with you all some news I just received (officially) as of today: I am really excited to announce I am now officially a Hootsuite Ambassador! Hootsuite Ambassador (courtesy of Hootsuite). You may be asking yourself: What exactly is a Hootsuite Ambassador ? This has been a program that has been around for years, but has been revamped to include more areas around the world and specific areas within social media (ex. higher education).
Beyond PR
MAY 12, 2017
Last week via Question 2 of the 2017 Shareholder Communications 365 Study, we learned that the majority of institutional investors that hold your stock only visit your investor relations website once a month or once a quarter. This implies that the IR website is not a highly trafficked data tool for your current analysts, but certainly they do check in to see what new content you’ve added to expand your “financial narrative.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
MAY 12, 2017
Last week via Question 2 of the 2017 Shareholder Communications 365 Study, we learned that the majority of institutional investors that hold your stock only visit your investor relations website once a month or once a quarter. This implies that the IR website is not a highly trafficked data tool for your current analysts, but certainly they do check in to see what new content you’ve added to expand your “financial narrative.
ImPRessions - Crenshaw Communications
MAY 12, 2017
Nearly every public relations campaign can benefit from smart use of hashtags, those words that start with the symbol # and make social content more searchable by topic. Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Building Better Hashtags. Hashtags work best when marketers think of them as boosters and enhancements, not as a replacement for quality content.
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