Mon.Aug 15, 2022

Moving to the Metaverse? Top 3 Brands Utilising Virtual Influencer Marketing

Prohibition

This year we have started to see an array of technological advancements within the Metaverse. Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks.

Entrepreneurs who are making the world a better place

Ronn Torossian

Life is about ultimately establishing meaning in the world. Young entrepreneurs are trying to make the world a kinderplace. When it comes to business, doing good is what matters. These people are passionate about paying it forward.

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How to make more shareable videos

PR Daily

Tips for hooking your audience. How often do you find yourself watching videos? According to G2, the average person watches videos for about 16 hours weekly. This stat proves that people regularly consume video content, whether on their mobile devices, desktop, tablets, or smart TVs.

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Tips for connecting with Pinterest users

Agility PR Solutions

Pinterest is not just about food and wedding content—it is becoming an extremely popular platform for creative ideas and bits of vital information. A majority of Pinterest users make a purchase after finding a business on Pinterest. The interface of Pinterest is visual which makes it engaging.

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Instagram copies BeReal, Tabasco unveils a brand refresh and Freya the walrus dies

PR Daily

Plus: The most hated apps around the world. Over the weekend, officials in Norway euthanized Freya , a 1,300-pound celebrity walrus who spent the summer lolling around piers in the Oslo fjord. The young female walrus had been making a splash on social media.

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How to set effective internal comms benchmarks

PR Daily

You must be able to identify your strongest — and weakest — communications strategies. A communicator’s goal is to have employees read the messages they send. But, how do you identify your weakest strategic areas and identify areas for improvement? In one word, benchmarking.

How to use presentation tools for marketing insights in 2022

Agility PR Solutions

Did you know that most people do not pay attention to PowerPoint presentations for more than 10 minutes? Despite being the oldest presentation maker, most people continue to use Microsoft PowerPoint for their presentations.

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How to write with gender-neutral pronouns

PR Daily

They/them and beyond. Gender-neutral pronouns are the choice of many people who don’t feel that feminine or masculine pronouns neatly fit their gender identity.

Beyond big data: Organizations must now prepare for the shift to hyperscale data sets

Agility PR Solutions

New research from data analytics solutions firm Ocient uncovers key trends around how organizations are managing the shift from big-data volumes toward ingesting, storing and analyzing hyperscale data sets, which include trillions of data records, and the expected technical requirements and business results from that shift.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

#MediaMonday – Ron Davis

HMA Public Relations

Happy #MediaMonday! This feature comes to us from Ron Davis, a reporter covering East Valley real estate and economic development for the Phoenix Business Journal. Meet Ron and find out how he got his start in writing in the latest post. Media Monday Phoenix Business Journal ron davis

Train Your Brain to Apply “Longpath” Thinking

Stern + Associates

While society may seem divided in many respects, we can all agree that the need to solve some of the world’s biggest problems is urgent.

Top five PR Disasters of 2022 so far

Prohibition

We are officially over half-way through 2022 – where is the time going! So, we thought it was about time for a roundup of the top five PR disasters so far this year. Read our round up from last year, here. From governments comms gone wrong (again!)

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Mark Borkowski says we should turn off tech and follow the example of his maverick acts

Mark My Words

The Express These days many of us are slaves to tech. We wake up, we check the news, we are recommended another article based on the one we’ve just read. We scroll social media, running a gauntlet of adverts specially selected for us. We react with Pavlovian regularity to message, email and diary notifications throughout the day, and whenever we experience something “real”, our digital selves boast about it later on.

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

It Was Nice Knowing You, Annual PR Planning

Shift Communications

By Tina Charpentier, EVP, Client Experience. If there’s anything we’ve learned from the last few years, it’s that even the best-laid plans can become completely irrelevant in the blink of an eye.

The First Seven

Maxim Behar

We know well how to count them. We say that our children are mature for life (especially if they are already on Tik Tok) right at this age. But even later, if someone messes up, we immediately conclude that the first seven years of their upbringing are missing. Well, that's right!

Episode 13 of The Construction Briefing podcast

Practical Law Construction

It’s that time of the month again and we have published episode 13 of our podcast, The Construction Briefing , featuring Michelle Rousell and Yassir Mahmood from the Practical Law Construction editorial team.

Europe, We've Been Waiting for You!

Maxim Behar

We really had a goal since the years before all the crises. Some said: "We are going to Europe", but I opposed them saying “It is not true, we are going back to Europe”. Whatever the vocabulary, it happened, and now for our not so big business community, Europe means only one word - funds.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

Growing Into a New Environment – My Transition From Scholar to Working Professional

The Hoffman Agency

By Rohan Mehta, Intern. Hi everyone! My name’s Rohan, and I’m in the intern cohort! A bit about me — I just graduated with a degree in Public Relations from Boston University. I love sports (football, basketball and the likes), binging anime or TV shows and listening to music.

"Dream Area". Right?

Maxim Behar

Governor Bob Miller is a very calm and level-headed gentleman. He governed the state of Nevada at the time and was one of the main factors, as he often said, in turning it from a desert into a vast garden attracting millions of tourists.

Why PR boss Mark Borkowski is taking a one-man show to the Edinburgh Fringe

Mark My Words

The Drum As one of the industry’s best-known PRs, Mark Borkowski has earned a reputation for telling a good tale. But his powers of persuasion will be tested to the limit by his next task: pulling off a one-man-show at the Edinburgh Fringe. Why put yourself through it? The publicist-turned-stand-up tells all… The Edinburgh Festival Fringe at the height of its powers is a fantastical breeding ground for maverick creativity.