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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast). What is PR Attribution ?

Consumer 370
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107
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PR Attribution Has No Silver Bullet

Cision

Download our white paper. Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. If your brand is more active with the media, print and broadcast are extremely valuable. It isn’t what you know to be true it is what you can prove.

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. The podcast is eminently shareable on social media channels.

Company 113
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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Use coverage to demonstrate results to leadership. Always show, rather than “tell” the value of a public relations campaign.

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Platinum: Celebrating the CIPR at 70

Stephen Waddington

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. You can buy the book in print for £29.39 It’s their book. My role is a walk on part as the editor and project manager.

Handbook 114