Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Get Digital PR Tips in your inbox every Monday morning. Source: Forbes.com). Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Landis PR

JANUARY 16, 2024

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. Frankly, PR people tend to talk more than they listen.

Agency 59

Agency Internal International Meeting 59

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JANUARY 27, 2016

We don’t talk about trust internally NEARLY as often as we should. Wouldn’t it be incredible if every PR pro stopped just once a year to listen, and created some kind of trust and reputation audit? It would have an amazing impact on the quality of our thinking and our digital strategies. Are we being mindful enough?

Customer Service 40

Customer Service Reputation Energy SEO 40

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. None were related to BuzzStream, digital PR, or link building. Sender reputation is essential these days with Google’s new email requirements.

Blogging 62

Blogging Google SEO Writing 62

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. And that’s where individuality and innovation come in, because people will get bored easily. Awareness day campaigns are obvious examples of this.

Brand 54

Brand Branding Trends Social Media 54

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Content picks from around PR tech land. ESG outlook.

Software 121

Software Case Study Advertising Advertising 121

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. In other words: The intranet is the organisation’s central nervous system.

System 52

System Employee Meeting Internal 52

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. This way they can ensure they have a data-driven approach, while also preventing any potential damage to their reputations. Digital PR.

Trends 88

Trends Data SEO Consumer 88

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. One big opportunity with written content that many B2B brands overlook is strategic internal linking.

B2B 88

B2B Trends Publicity Leadership 88

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Internal communications. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links.

Tools 71

Tools SEO Analysis Google 71

Landis PR

DECEMBER 11, 2023

Your PR agency will be able to guide you. Foster Internal Communication: Internal communication is often overlooked but is integral to the success of your communications strategy. Adequate resourcing and internal communication are also essential for successfully implementing your strategy.

Strategy 59

Strategy Company Communications Construction 59

Rock the Status Quo

JUNE 18, 2015

As I wrap up the last half of my book, I’m very focused on the topics of trust, value and reputation – and how they intersect to create a bigger picture. Online, trust is built on a foundation of reputation, consistency, professionalism and demonstrated expertise. Trust is a complex thing. The internet is no different.

Banking 100

Banking Small Business Reputation Social Media 100

Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). The root of the problem is always internal. This a subject that fascinates me.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 22, 2018

Use italics to express thoughts/internal dialogue. Yet it’s in the field of personal reputation and profile that digital change has had most impact. The post #SelfPub – Part 3: The RESET Style Guide appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. it, that and this. Learn them.

Writing 95

Writing Google Comparison Government 95

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. SF: Online Reputation Management. Reputation Management has always been a core PR function. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100