Sword and the Script

SEPTEMBER 19, 2017

Lloyd of Chicago wrote the definitive book of jury selection in Illinois. – print advertising. The rule is: if you can’t measure the results, eliminate it. We worked with an East Coast law firm to write thousands of words of content about a particular mass tort. Plaintiff lawyer Kurt D. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Id definitely recommend watching a few of the other vloggers vids. Timothy aka Traphik ( theTimothyDeLaGhetto ) Is he actually ghetto? Wanna Subscribe?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Bad Pitch Blog

APRIL 2, 2009

Preview a written agenda (definitely run a spell check) with everyone on “your side” of the call to anticipate possible questions from the other side. Be measured. If you are not sure what you want to say, start an outline or start writing and then organize your thoughts after you’ve committed everything to paper. We all have.

Conference 40

Conference Pitching Meeting Print 40

PR Conversations

JULY 20, 2015

” Artists, volunteers, audiences and organizers—we are committed to this new definition of Fringe… David Jordan, president, Vancouver Fringe ( The Toronto Fringe 2015 program). Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. Observations on a company of communal stakeholders.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

AUGUST 11, 2020

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. Sensational beats fair. “Is Infotainment. Human nature.

Survey 156

Survey Data Media Ethics 156

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand.

How To 176

How To Media Guidelines Pitching 176

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Meltwater beats earnings.

Software 119

Software Case Study Advertising Advertising 119

Waxing UnLyrical

JANUARY 26, 2011

I think it most definitely violates my rights to have a third party post on my behalf whenever it chooses. a business wants to take the time to to do this with me and I just so happen to promote or write a status update about them because I FEEL LIKE IT then so be it - thats the point of social media. I like to think of it this way.I

Facebook 107

Facebook Privacy Twitter Social Media 107

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. If you’re thinking, forget Intrado, who is West? What do they do?

Marketing 63

Marketing Pitching Corporate Tools 63

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Writing a blog post?

How To 60

How To Software System Employee 60

Waxing UnLyrical

SEPTEMBER 2, 2010

Once that page has been pulled up, I "print" it as a.PDF, and upload it to WordPress when Im ready to post the recap - that way people can download the transcript easily. Twitter is definitely all about 2 way communication and sharing valuable information with others. This brings up my second point. Why "push it" onto Twitter?

Twitter 82

Twitter Resources Conference Facebook 82

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” To many, injecting a CTA into a piece of writing is to sully the art form. ” Why?

Content Marketing 85

Content Marketing Marketing Media SEO 85

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52