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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204
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40+ Blogs Marketers Should Be Following

PR 20/20

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Check out (and follow) Moz’s list, Most Influential SEO via Wefollow , for more.

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PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations.

B2B 147
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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 150
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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124
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How AI is Changing the Face of Marketing

Critical Mention

Customer service and Chatbots (15%). With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Content research & creation (15%). Buyer journey optimization (9%). CRM enhancement (11%). Image recognition software (4).

Marketing 118
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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Dominance of TikTok SEO. TikTok SEO involves optimizing videos to rank higher in search results, making your content more discoverable when users search for specific keywords in the TikTok search bar. More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles.