wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. Writing tips to help you make the most of the only thing people really read. Measuring social media success with the right tools.

Training 45

Training LinkedIn Marketing Pinterest 45

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1. – 11:15 a.m. – 1o:45 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. Why: “The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives.

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

AUGUST 22, 2017

Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. This fear is lost on inbound marketers, who tend to be innately social.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Social Media 61

Social Media Media Crisis Energy 61

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). Test it out by writing to m.me/cisionglobal Improved Comments Plugin. Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Stephen Waddington

FEBRUARY 12, 2019

2 Influencer relations Media relations is a form of influencer relations whereby we persuade journalists to write favourable articles about our clients and organisations. The social web is often described as the largest market research exercise that no one ever commissioned.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

We can use it to measure and evaluate our success. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. How often does the Financial Times write stories about itself? She will be measurable. Wearables have only just started to impact us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91