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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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The 2 Types of Social Network to Navigate for Social Listening

Cision

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. This second group includes networks like Twitter, YouTube, Instagram and Pinterest. Get the LiSTEN e-book today!

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . Customers filter contacts by location, topic data, job title and other characteristics.

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Video production in Leeds – 11 recent case studies

Prohibition

The film was viewed extensively and to date has been watched by more than 170,000 people on YouTube alone and it stood out as being the brand providing a magic moment for all. As part of Yorkshire Day, we surprised Leeds locals by handing out over 300 white roses, spreading smiles across the city. Yorkshire Day at The Light.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube.

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Future of PR: 2020 edition

Stephen Waddington

Each corporate PRCA member will be expected to engage with a local school each year. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). But these laws are misunderstood.

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Delta Troop Fail - Consider the Bigger, Less Popular, Business Picture

Bad Pitch Blog

UPDATE: The YouTube video has been pulled down. When he was charged for a third bag, he decided to alert a local newspaper. But I wondered if Delta could have avoided this problem by aligning marketing more with customer service. Zappos chose to focus almost solely on customer service as its social media platform.