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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

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What’s Trending for 2023?

PRSay

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. As media relations professionals, the least we can do is ease their burden.

Trends 128
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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals.

Company 136
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Create a Content Hub that Drives PR Results

Cision

Write down all of the questions your customer service department is asked. While at the conference, I’m going to do several media interviews that link to that original blog post. Step 4: Amplify Your Content with Media Relations. Now, choose 10 of these items you’d like to use for content.

Exercises 198
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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers.

B2B 136
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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

Sword and the Script

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 149
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Why You Should Hire a Crisis Communications Agency?

Prohibition

Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative. Prohibition PR handle media relations. After the incident, we provide support.