Remove Customer Service Remove Groups Remove Leadership Remove Technology
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204
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What’s Trending for 2023?

PRSay

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals. Those efforts focus largely on diversity, equity and inclusion.

Trends 127
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Three Steps to Successful Crisis Communication

Melissa Agnes

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization. Candidates. Government organizations. Regulators.

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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. It has been translated into Korean and German.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124
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Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Beyond PR

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S.,

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McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.