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Will P&O Ferries get cancelled? 

Mark My Words

We have seen protests from unions on the docks, captains refusing to leave their ships or let new crews (of underpaid foreign agency workers) onboard against a backdrop of unified condemnation from media, social media and across the political spectrum. But will this abhorrent treatment of workers impact P&O Ferries’ brand and profit?

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Paid vs organic social – what’s the difference?

Prohibition

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. The Losers.

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Future of PR: 2020 edition

Stephen Waddington

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. Net income landed at $2.4

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How Do I Handle Negative Online Reviews?

Critical Mention

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. In today’s digital world, online reviews can make or break your business.

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What We Can Learn From PR Crises

Critical Mention

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

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