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10 Video Optimization Cures for Your Brand’s Ailing YouTube Channel

MaccaPR

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. Transparency. Snapchat’s story feature has gained incredible traction since its release. Organize quizzes.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Both CRM Hubspot and customer service software provider Zendesk create customer case study videos with high production value that live on dedicated YouTube channels, like Hubspot’s YouTube Customer Success Stories Channel.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

Sword and the Script

It also builds on an earlier announcement last year when the company added YouTube and some podcasts to its monitored sources. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Separately, Cision said it’s Falcon.io

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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A fast food worker stomps in a lettuce bin and posts it on YouTube. A social media manager loses their temper in a customer service post on Facebook. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training.