Communications Conversations

SEPTEMBER 14, 2017

” Because, really, there’s not a solid, reputable place to send these folks. Sure, classes exist that cover social media and digital marketing at the University of Minnesota and the University of St. People like Jamie Kvamme from Polaris who will be teaching our class on social media advertising. Think about it.

Media Training 0

Media Training Training Social Media Media 0

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. But, are they a crisis? But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. How to avoid a public relations crisis. Not necessarily.

Social Media 239

Social Media Crisis Training Media 239

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. With greater frequency, they are also broadcasting your crisis live on Facebook or Periscope. Take a quick test.

Crisis Communications 147

Crisis Communications Social Media Crisis Communications 147

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.

Case Study 118

Case Study Crisis Management Crisis Study 118

Onclusive

AUGUST 22, 2017

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Crisis Communications. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JANUARY 9, 2024

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 100

Training Conference Technology Meeting 100

ImPRessions - Crenshaw Communications

MAY 8, 2018

Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post. Mom knows a bad reputation will follow you wherever you go, whether deserved or not. Sit up straight. Learn to behave.”

Corporate 195

Corporate Training Reputation Media Training 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Nonexistent or outdated crisis communications planning. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Reputation management as the #1 perceived role of corporate communication.” .

Trends 199

Trends Corporate Employee Analysis 199

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 104

Communications Case Study Training Reputation 104

Polaris

DECEMBER 8, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills.

Interviews 133

Interviews Media Training Media Training 133

ImPRessions - Crenshaw Communications

MARCH 22, 2018

queen of crisis PR bears very little resemblance to PR folk we know, but the show seems less outlandish given today’s crazy political news cycle, and there are episodes rooted in realism…well, almost. Like some PR pros, she leverages media relationships to leak important secrets or to rehabilitate reputations.

Airlines 170

Airlines Local Film Media Training 170

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. Elon Musk also made waves with a self-inflicted PR crisis this week — this one on a more global scale. So, what’s the answer?

Leadership 136

Leadership Media Training Employee Travel 136

Reputation Us

JANUARY 13, 2016

This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. Step #4: Provide media training for your key personnel. The S.W.O.T. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. Have you ever had to deal with a major brand crisis? What are the keys to maintaining a positive brand reputation? How did you get your start in PR?

Social Media 120

Social Media Reputation Crisis Media Training 120

PR in High Definition

AUGUST 24, 2020

The smallest move can amplify or destroy reputations in a matter of minutes, so preparing for all situations is key. In the long run, taking the plunge can also help to build a company’s reputation in line with its purpose. Top tips for utilising social media in your comms programme.

Social Media 86

Social Media Media Television Ethics 86

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics. When the outlet is questionable.

Interviews 160

Interviews Media Local Privacy 160

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Take the time to develop a crisis communications plan. Prepare to get social by being social now.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders. What used to happen in controlled environments, has often become open and accessible to everyone.

Marketing 166

Marketing Employee Content Marketing Training 166

Norton's Notes

OCTOBER 13, 2014

In line with this, content creation (58%), blogger outreach (53%) and digital crisis management (48%) are the most popular services on demand from PR agencies. What PR has always been great at, and is founded upon, is reputation management and content creation. But they all live social media. That has not, and should not change.

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

JULY 3, 2013

I am flexible on rates, depending on client/project/budget. Now I ask you (as an entrepreneur who does a lot of those things): What on Earth am I supposed to do with that ?

Marketing 100

Marketing SEO Writing Engineering 100

Prohibition

JULY 19, 2018

So, fundamentally marketing activity is commercially focused and PR is focused on reputation. Crisis public relation strategies. Social media promotion and responses to negative comments online. Media training. Now that this is clear, we can begin to understand exactly how PR can help to grow a business.

Publicity 48

Publicity Advertising Advertising Tools 48

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. Deploy rabid, media-trained surrogates, armed with unwavering narratives, to live TV and like-minded media outlets.

Journalism 28

Journalism Guidelines Government Training 28