Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Nonexistent or outdated crisis communications planning. Some marketing teams have their own ideas for what will make news.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Reputation Us

JANUARY 13, 2016

This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. Step #1: Partner with a public relations/communications firm. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. They called it program marketing; essentially it was public relations and communications. Have you ever had to deal with a major brand crisis?

Social Media 120

Social Media Reputation Crisis Media Training 120

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

Interviews 174

Interviews Real Estate Media Pitching 174

Norton's Notes

OCTOBER 13, 2014

Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. If budgets for digital are increasing but we’re spending that money on media relations and the like because ‘that’s what we know’, that’s a worrying statistic. But they all live social media. They try again.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

JULY 19, 2018

Whilst it holds similarities, the purpose of public relations is to emphasise cultivating relationships between an organisation or individual and key publics for the purpose of managing and protecting a brand or individual’s image. So, fundamentally marketing activity is commercially focused and PR is focused on reputation.

Publicity 48

Publicity Advertising Advertising Tools 48

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 8, 2018

Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post. Mom knows a bad reputation will follow you wherever you go, whether deserved or not. Sit up straight. Learn to behave.”

Corporate 195

Corporate Training Reputation Media Training 195

Waxing UnLyrical

JULY 3, 2013

I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders. Public relations won’t become any easier in 2021. Luciana Lima | Vila Galé Hotels.

Marketing 167

Marketing Employee Content Marketing Training 167