Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

PRSay

JANUARY 9, 2024

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 100

Training Conference Technology Meeting 100

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics. When the outlet is questionable.

Interviews 160

Interviews Media Local Privacy 160

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders. Rethinking internal and external comms. Luciana Lima | Vila Galé Hotels. Kelly Byrd | Onclusive.

Marketing 167

Marketing Employee Content Marketing Training 167

Prohibition

JULY 19, 2018

So, fundamentally marketing activity is commercially focused and PR is focused on reputation. PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Crisis public relation strategies. Social media promotion and responses to negative comments online. Media training.

Publicity 48

Publicity Advertising Advertising Tools 48