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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ].

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How to measure the impact of communications during COVID-19

PR Daily

Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. Measurement and PESO.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. MEASURED THOUGHTS.

How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. The key to the art of measuring reputation is knowing your audience—ideally, every single member of your audience. Precisely measuring the opinions held by each individual customer is an intoxicating, futuristic dream for marketing scientists. Tracking: Measurement over time with a focus on trends.

Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. In the rush to reach customers or to stem the tide of lost sales and revenue, companies in crisis often forget about internal stakeholders. Short, measured bursts of information will go a lot further than a long, multi-paragraph letter that won’t get read.

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KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

The fast food chain announced it’s pressing pause on its 64-year-old motto “It’s finger lickin’ good” while the world continues to struggle with the COVID-19 crisis. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan. When store owners in Massachusetts learned workers were writing positive messages on cups for drive-thru consumers, they decided to turn it into a contest.

3 keys to simple, succinct and clear communication

PR Daily

When it comes to writing, there’s beauty in the basics. How will you know when you’ve succeeded (measurement)? CIPR Inside demonstrates the “what” and “how” of communication measurement. Write in active voice.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

The musical is a humorous look at data, marketing and more and can serve as a reminder to find moments of laughter in between crisis responses and new campaign creation. Why it matters: Employee communications are crucial during the pandemic, especially if your workplace is on the front lines, serving people throughout the crisis. Eastern time as we discuss with Kaye best practices for media relations in a crisis. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

I’m constantly trying to refine my own writing, my own thinking and my own conversation,” he says, adding that using “what my grandmother would call a $3 word” can impede an end-user’s comprehension. “It’s

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

MEASURED THOUGHTS. Nike’s decision to evolve into a digital-first organization has proved prudent, as the crisis continues to push consumers toward the digital channel,” Susquehanna analyst Sam Poser said. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

4 ways OKCupid handles media relations during COVID-19

PR Daily

At the core, all communication and media professionals are storytellers,” Kaye says. You don’t have to send hundreds or thousands of survey questions to get data that supports storytelling effort. It can also help you better engage with and support your community throughout the crisis. Kaye suggests reaching out to the reporters with whom you’ve built a rapport to check in and ask how you can be helpful during the crisis.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Are you part of the team writing your organization's business continuity plan?

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

When the crisis finally starts to dissipate—and it will—many of the disruptions will be incorporated in some shape or form into the fabric of our lives. How are you leading your organization, clients and colleagues through the current crisis? Why it matters: COVID-19 has hit travel and hospitality industries especially hard, but communicators across industries must relay their updated policies, procedures and business models as they seek to stay afloat during and after the crisis.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

MEASURED THOUGHTS. Though the latter was an unforeseen crisis, the airline has struggled financially for months. Do you use the metric “Share of Voice” to measure your efforts? Do you use Share of Voice (SOV) to measure your campaigns and messages? Also: Crocs teams up with Peeps for themed footwear, Flybe’s collapse strands customers, Twitter testing ‘fleets,’ and other stories.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

He announced his resignation in a Facebook post, writing that it’s a “time for recokoning for the nation and my industry.”. Merely committing to being better isn’t enough—and organizations that don’t implement meaningful measures now risk losing top talent as well as stakeholder trust.

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

PR Daily

Tab is also one of many product lines Coke is giving the heave-ho as it slims its portfolio amid the COVID-19 crisis and as consumers’ behaviors shift. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

10 imminent changes and challenges for communicators to anticipate

PR Daily

If you can’t identify these sources, you cannot measure risk and reward. COVID-19 Crisis Communications Executive Communication PR Industry Storytelling Writing & Editing

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. I’m hoping 2020 is the year we can back away from quantity as a measure of quality, and focus on creating deeper and more meaningful relationships with the audiences that gather around our message.”—

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. CRISIS COMMUNICATIONS. federal aid during the COVID-19 crisis.

How companies can improve DE&I transparency and address past failures

PR Daily

FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ]. “DE&I Admitting culpability is the first step toward some measure of healing and progress,” Flowers Welch says. You’ve made a bold statement against racism and pledged to ‘do better.’ Now what?

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Where do you fit in this chart—and how has crisis communications affected your attention management? MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Twitter covered in ‘May the 4th’ messages, Uber and airlines to require masks, and COVID-19 boosts news consumption

PR Daily

USA Today reported : On Sunday, Southwest CEO Gary Kelly told CBS News that it’s safe to fly again, highlighting measures that the airline is taking to prevent the spread of coronavirus, including the face mask requirement. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. Eastern time as we discuss with Kaye best practices for media relations in a crisis. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

MEASURED THOUGHTS. A recent study by BuzzStream and Fractl revealed that 73% of PR pros feel confident about the value of PR during COVID-19, but only 59% are confiident about their effectiveness throughout the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? What's the biggest measurement myth that challenges PR pros' efforts to prove their worth?

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Overhauling your content and media relations strategies are tough, yet necessary tasks as the crisis continues. MEASURED THOUGHTS. More than half of consumers (58%) say that the current crisis has affected their view of brands, according to Social Media Link’s COVID-19 Brand Sentiment Navigator Report. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Pinterest is jumping on the video storytelling bandwagon, imitating other social media platforrms with “ Story Pins.”.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

MEASURED THOUGHTS. Content Marketing Crisis Communications Executive Communication Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.

‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

This has been a challenging year for many small businesses, and selling in Amazon’s stores has enabled hundreds of thousands of smaller companies to sustain and even grow their sales despite the COVID-19 crisis and beyond. Don’t focus on flowery language when responding to a crisis.

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United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

6 quotes from women leaders for difficult times

PR Daily

Storytelling is important when it comes to branding. Storytelling comes in many forms, so decide what works best for your company. For example, storytelling can be data-driven, which can help educate your target audience with information to get them to buy into your brand. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. A crisis can happen at any time without warning.

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Lululemon condemns post with racist COVID-19 design, Ticketmaster responds to refund criticism, and Netflix subscriber numbers double expectations

PR Daily

The effort not only reminds communicators to focus on the people involved and their stories, but also showcases an easy way to get your community involved in your CSR efforts and crisis response. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

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Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

The tweet showcases the power of authenticity and allowing people to get a peek behind the curtain, especially during times of crisis. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. What's your drink of choice when powering through crisis response and Zoom meetings?

Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

Work with your IT staff and help your employees to become more digitally savvy in regards to security best practices, and get everyone on your team involved with (or at least aware of) your crisis plan. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.