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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

Crisis 249
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What PR Pros Should Know about the Next Generation of Journalists

PRSay

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. As a sports reporter at the Chicago Sun-Times wrote, “It took the university’s student newspaper, The Daily Northwestern , to bring to light what the school chose not to.”

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107
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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. The conclusion to the story of the digitisation of news media may only take a matter of months. The huge surge in traffic to social media and messaging site is an added slap in the face for beleaguered news publishers.

Print 102
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

Crisis 133
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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62
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What people think vs. What people think about

Onclusive

Agenda-Setting Theory came to be defined as the evolving process “in which changes in media coverage lead to or cause subsequent changes in problem awareness of issues” by academics like Lang & Lang in 1981 and Brosius and Kepplinger in 1990.