Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

APRIL 29, 2020

For PR professionals, the job market “is going to be rough” in the second quarter of this year, said panelist Jessamyn Katz , president of the San Francisco office of Heyman Associates, a communications and marketing recruiter. Financial communications and investor relations are also hot areas now,” Delulio said.

Marketing 179

Marketing Financial Crisis Communications Print 179

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. There are no best practices in a crisis. Those companies you’re marketing to are all run by people.

Crisis 92

Crisis Marketing Healthcare Resources 92

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Reputation Us

OCTOBER 23, 2023

Reputation management (public and digital) and communication support includes working to maintain effective internal communications in times of litigation, as well as helping attorneys bridge any reputation gap between their clients’ ideals and the public perception.

Reputation 88

Reputation Publicity Education Corporate 88

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market. But there’s plenty of opportunity. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. SVB put out a fatally flawed press release that was meant to strengthen its financial position but had the opposite effect. After all, product boycotts rarely succeed, for fascinating reasons.

Banking 212

Banking Nonprofit Twitter Advertising 212

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Educate the market and modify perceptions. Improve internal communications. Public relations and marketing: Dividing the conceptual domain and operational turf. That’s marketing ! Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

Onclusive

JULY 27, 2021

A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. Martin at the Stanford Graduate School of Business and Marcel Garz at Jönköping International Business School. That was recently demonstrated by Gregory J.

Public Affairs 195

Public Affairs Viral Government Policies 195

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets.

Report 122

Report Media Journalism Privacy 122

PRSay

NOVEMBER 18, 2022

Pollard leads the marketing and communications center for The Conference Board , a not-for-profit think tank in New York. Nearly 70% of chief financial officers said the most important role for corporate communications is to help customers understand how rising input costs are affecting the prices of their products and services.

Communications 88

Communications Conference Survey Corporate 88

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. The climate crisis is in plain view. Agency initiatives and new roles appear daily in industry publications. This is the carbon bandwagon.

Government 131

Government System Crisis Corporate 131

PRSay

AUGUST 25, 2020

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. Ferraro advised brands not to limit their LGBTQ marketing campaigns just to Pride Month in June. You are not marketing to a moment,” he said.

Community 189

Community Brand Branding Advertising 189

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. technology, CPG, financial services, etc.)—make Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. Trying to communicate a crisis without a plan is like trying to float a boat with holes.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PRSay

JULY 16, 2020

During a 30-year career in communications and marketing, Campbell has worked for eight different CEOs as a member of the executive team responsible for public relations, marketing, and employee communication. During the COVID-19 crisis, how have business leaders succeeded in virtual work environments?

Leadership 166

Leadership Meeting Employee Internal 166

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). This would expand their total addressable market (TAM) and complement their existing offering. Need help with B2B marketing or public relations?

Corporate 101

Corporate B2B Company Marketing 101

Reputation Us

JULY 14, 2017

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. lending to marijuana businesses)?

Banking 60

Banking Reputation Financial Government 60

Shift Communications

JULY 26, 2022

With this, we can anticipate a different look and feel to the labor market. Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. During the “Great Recession” of 2008, nearly eight million people lost their jobs.

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

SEPTEMBER 4, 2018

The competition gets a vote in your marketing too. This might occur during the development and launch preparation for a new product, the turmoil caused by cost-cutting, or the chaos of a reorganization, and sometimes, in preparation for a financial transaction. Marketing, Strategy and War Analogies. and execute them?

Industry 72

Industry Marketing Trade Shows Leadership 72

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. A good crisis for me will be coming out the other side with my mental and physical health intact, and without destroying any relationships. The crisis has created the space for journalists and presenters to bring their personality into reporting.

Media 83

Media Crisis YouTube Television 83

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. The financial value of having a strong corporate reputation was highlighted in a recent study by the World Economic Forum, which concluded that reputation accounts for more than 25 percent of a company’s market value.

Reputation 79

Reputation Public Affairs Survey Financial 79

PR for Anyone

SEPTEMBER 16, 2022

Financial Planning Month. International Walk To School Month. Another huge one that I work with my clients on, anyone in the financial planning space, anything related to financial planning October is that. Employee Ownership Month. Filipino American History Month. German-American Heritage Month. Halloween Safety Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Reputation Us

DECEMBER 14, 2022

According to Citi, the total market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion. Highlight your leaders internally before promoting them outside the organization. This can create a crisis management situation for your reputation. This is changing.

Reputation 78

Reputation Insurance Insurance Employee 78

PR in High Definition

SEPTEMBER 22, 2020

As much as we want to think it, the crisis certainly isn’t over and it’s not OK to think we are anywhere near safe or normal. With the impact of lockdown, there is a sense of urgency to get businesses back on track financially for the sake of the economy and to pay for the bills. Ease creates, urgency destroys.

Creativity 116

Creativity Employee Newspapers Crisis 116

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. lags all other sectors but one (financial). Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust.

Conference 80

Conference Healthcare Marketing Crisis 80

Reputation Us

JULY 13, 2017

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. lending to marijuana businesses)?

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JANUARY 7, 2019

2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners.

Reputation 60

Reputation Nonprofit Policies Financial 60