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Why Public Relations Is King During A Crisis

Onclusive

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. People need more right now. People need great stories.

Crisis 464
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How to Recover from a Reputation Crisis and Rebuild Your Brand

Prowly

When a reputation crisis hits your company, you must take action to rebuild your public image. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. The post How to Recover from a Reputation Crisis and Rebuild Your Brand appeared first on Prowly Magazine. So, how […].

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Boeing’s Existential PR Crisis: Navigating Through Turbulence

David PR Group

Anecdotal evidence, like the reluctance of passengers, including myself, to fly on 737 MAX planes despite attractive fares, underscores the financial ramifications and the profound impact on consumer perceptions. However, Boeing’s situation is a stark outlier, necessitating a radical reevaluation of its crisis management approach.

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Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring

NewsWhip

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. PR crises have the potential to not only affect a brand’s reputation but also its market share and financial success.

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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195
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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195
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Reputation Accounts for More Than 63 Percent of a Company’s Market Value.

Reputation Us

A damaged reputation can have severe and quantifiable financial consequences. According to Global Finance magazine, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value. The post Reputation Accounts for More Than 63 Percent of a Company’s Market Value.