Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 96

Creativity Study Ethics Publicity 96

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

SEPTEMBER 14, 2023

Author of “ Seeing Others: How Recognition Works ― and How It Can Heal a Divided World ” (Simon and Schuster, September 2023), Lamont is a pioneer in the study of cultural and comparative sociology. By creating sustainable workplaces with committed employees, retention, collaboration, and productivity are all boosted.

Employee 62

Employee Study Groups Strategy 62

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? But each would likely agree that it’s better to prevent the situation in the first place—to be essentially “crisis-proof.” When it comes to a brand reputation crisis, digital media is the great leveler. Seven Steps To A “Crisis-Proof” Brand.

Crisis 180

Crisis Airlines Brand Branding 180

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

PR Conversations

MAY 3, 2016

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. It seems that shareholder greed trumps employee and common interests. A new term coined: responsible leadership. care for employees; and. care for employees; and. By Dr Kevin Ruck.

Employee 40

Employee Leadership Communications Internal 40

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

Some organizations feel their employees, customers, and stakeholders want them to speak out in a crisis situation. But other studies contradict that premise. Knowing when to speak out takes a mix of market research and gut-level decision-making around both customers, employees, and partners. So, the evidence is mixed.

Publicity 212

Publicity Corporate Employee Sports 212

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. If the country is divided, you can bet for most companies, their employees and customers are too. Communications is a function of leadership.

Technology 134

Technology Study Communications Survey 134

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening is linked to commercial benefits, including higher employee engagement, better employee experience, effective change management, innovation, and improved trust.

Leadership 52

Leadership Employee Case Study System 52

Cision

AUGUST 17, 2015

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. Thought Leaders/Employees Surpass CEOs in Credibility.

Study 120

Study Engineering Mobile Crisis 120

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. To show leadership during a serious crisis situation. It’s not always about crisis management. Many lack the time or commitment to deal with media. Here are some of the most common. .

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Braud says: “Stop trying to fight the crisis on social media.” ” It’s not about fighting the crisis on social. It is difficult to Facebook post your way out of a crisis.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now.

Report 144

Report Communications Government Crisis 144

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 98

Survey Industry Leadership Study 98

Reputation Us

NOVEMBER 7, 2023

According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Brand Branding Advertising 189

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. It’s been fascinating to watch. Very honest.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. It’s a useful piece of work.

Corporate 135

Corporate Communications Public Affairs Resources 135

Stern + Associates

DECEMBER 6, 2022

With more than a decade of studying the economic impacts of remote work on businesses, industries and society, he has an unrivaled grasp of workplace trends , global economics and the effects of these shocks on organizations and workers. Lynn Perry Wooten: How to Emerge from Crisis a Better Organization.

Energy 62

Energy Government Policies Leadership 62

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. But for many in the digital marketplace, the production and distribution of misinformation can be a lucrative business.

Financial 192

Financial Reddit Advertising Advertising 192

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Over 80% of companies now have an employee social media policy. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Addressing the Student Mental Health Crisis. Make It Fearless.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

MAY 25, 2021

According to the study: 90% are more likely to recommend that company to friends and family. Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt.

Brand 109

Brand Branding Survey Customer Service 109

PR Fuel

SEPTEMBER 16, 2020

Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. This can create a crisis management situation. This can affect your employees, customers and community—and your own reputation.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. This can create a crisis management situation. This can affect your employees, customers and community—and your own reputation.

Reputation 78

Reputation Crisis Management Employee Government 78

PRSay

DECEMBER 10, 2020

Twenty years ago, I was packing for England to begin a study abroad semester in Nottingham. One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.”

Communications 158

Communications Nonprofit Employee Film 158

PRSay

AUGUST 31, 2017

Implicit bias refers to attitudes that affect our understanding, actions and decisions in an unconscious manner, according to the Kirwin Institute for the Study of Race and Ethnicity at The Ohio State University. The CTI study identifies diverse leadership as one antidote to bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Shift Communications

MAY 26, 2022

Analyze case studies from past downturns, weave in research, expert voices and other points of view. Create a halo: Now is the time to call on your people through an employee advocacy program. Your employees, customers and stakeholders believed in your vision at some point. Think of the credibility boost that can give a brand.

Employee 88

Employee Case Study Corporate Trends 88

Stern + Associates

NOVEMBER 22, 2022

His research and frameworks for identifying influential individuals and developing a shared meaning between a company and its employees are helping leaders across the world motivate workers, keeping them aligned, coordinated and committed to their organization. Christakis, M.D., And we can use these insights to enhance human well-being.”.

How To 62

How To Groups Employee Study 62