Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Sizing up or prioritizing responses in crisis communications.

SEO 65

SEO Tools Engineering Web 65

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

APRIL 5, 2019

And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. How do I measure its success? Soft sells go a long way– forty-seven percent of buyers view at least three to five pieces of content before they contact a sales representative. Map out your content plan.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO.

Trends 61

Trends Viral Analysis Crisis 61

Burrelles Fresh Ideas

APRIL 9, 2024

Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California. . > Keeping up with the latest social media dialogue about your brand or business is crucial in PR. CLICK HERE TO FIND OUT HOW BURRELLES CAN HELP! He is also the founder of Bosmol.com, a social media news log.

Social Media 93

Social Media Marketing Media Storytelling 93

Critical Mention

APRIL 2, 2019

WooRank conducts an SEO audit and gives you comprehensive results. You can also compare your SEO to your competition by adding up to three competitors and comparing results like their keyword usage, technical website optimization, and more! But without competitor analysis tools you simply can’t achieve this. Wappalyzer. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Cision

SEPTEMBER 10, 2015

For example, suppose, in a high-stress workplace where excessively long hours are common (such as long-distance driving or certain high-tech companies), when individuals can use personal systems to measure the physical impact, does the employer have a legal or ethical responsibility to allow a person to rest? Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Prohibition

AUGUST 4, 2021

Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. Online Reputation management is crucial in the digital age. You can’t control what other people say about you. Alternatively, they can hire a specialist in the field.

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. Regardless, thanks for visiting! These fine folk did: Jan.

Publicity 77

Publicity Reputation Crisis Communications Film 77

MaccaPR

JANUARY 6, 2015

For a closer look at past posts, we welcome you to peruse these past blog post categories: Agency Life (3) , Blogger Relations (2) , Blogging (8) , Brand Strategy (19) , Content Curation (3) , Corporate Communications (13) , Crisis Communications (9) , E-Book (1) , Event Marketing (5) , Facebook (5) , Giveaway (4) , Google+ (1) , Inbound Marketing (..)

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. I’d like to believe, PR agencies that specialized in crisis communications can identify here. Corporate Communications is Taking More PR Work In-House, finds Survey.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. You can also see this kind of attitude with the current housing crisis.

Crisis 71

Crisis Twitter Facebook Measurement 71

Landis PR

MAY 15, 2023

Stakeholders expect that before companies become involved in controversial social matters, they can back up public proclamations with their own measurable results. Are we walking the walk before we’re talking the talk? Look at your employee policies, hiring practices, CSR, and more. Get your own house in order first.

Company 52

Company Employee Leadership Policies 52

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). with Shonali Burke; long term care communities with Brian Geyser, building community around [.] our last book tour update, we talked PR 2.0

Community 82

Community Publicity Web Social Media 82

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Waxing UnLyrical

NOVEMBER 30, 2010

I talked about everything from watching Twitter explode with Michael Jackson death rumors to how the Red Cross was using texting for crisis communications. So one day I just started peppering my conversations with social media references. My co-workers were spreading the word. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Blogging 60

Blogging How To Social Media Community 60