Solo PR Pro

AUGUST 9, 2022

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. A key focus for Ebony’s business, which consists of six team members, is crisis communications for cybersecurity clients.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. It usually held 175 events a year, and suddenly, we had to pivot and build a hospital. Today, it’s a vaccination site. That was the scariest part.

Crisis 86

Crisis Employee Trade Shows Local 86

Sword and the Script

AUGUST 1, 2022

“The silver lining in intensified demand and volume for comms expertise in the wake of the past several years’ events is certainly validation for the ROI of our profession,” wrote Stacey Miller , Vice President, Communications, Auto Care Association and one of five contributors to the report.

Survey 130

Survey Communications Measurement Internal 130

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. Content creation and storytelling: PR can create compelling and engaging content that showcases the unique aspects of a destination or travel service.

Travel 40

Travel Tourism Airlines Hotels 40

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. The Solo PR Pro main event offered plenty of learning opportunities and allowed independents to share and interact with colleagues who are independent, employed and in a wide range of industries.

Conference 40

Conference Crisis Community Crisis Communications 40

Doctor Spin

FEBRUARY 15, 2024

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). Game changer” = An event, idea, or procedure that affects a significant shift in the current way of doing or thinking about something.

Communications 52

Communications eBook System Corporate 52

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Solo PR Pro

JANUARY 10, 2017

Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Freshbooks does a nice job of storytelling in their explainer video. . Try using video to teach clients (and prospects) what to expect when planning an event, or launching a media relations campaign.

Video 40

Video Strategy SMB Marketing 40

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. But what lessons can communications and PR pros learn from the event? They were able to keep their role as vote tabulator for the event. Crises happen.

Film 80

Film Social Media Storytelling Writing 80

Karen Freberg

NOVEMBER 4, 2018

This past few months all came down this week of amazing events for The Breeders’ Cup. The Breeders’ Cup has been our class client for my PR and Crisis Communication class this semester, and this has been one of the best experiences I have had. Coordinated, researched, planned, and executed influencer event on 9/29.

Social Media 52

Social Media Video Conference Analytics 52

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

PR Matters

APRIL 21, 2016

A crisis is, by default, a reputation issue. Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

A crisis is, by default, a reputation issue. Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

Burrelles Fresh Ideas

JUNE 27, 2023

To make the most of the news cycle, you should issue press releases after significant events or announcements as soon as possible. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process. Timeliness: Timing is crucial. Breaking news and trending topics can also be leveraged to generate interest.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. That’s why both PR and advertising need strong storytellers and clever marketers.”.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

APRIL 5, 2017

Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” Say yes and show more.

Report 225

Report Media Advertising Advertising 225