PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. A new era of crisis communication is upon us. pictured above ), during an Oct.

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Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). woke up and saw a Shark Week promo as he waited for a video to load on YouTube. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. Let’s pretend our shark client’s name is G.W. and he owns a vegan donut shop (why not?).

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Case Study Crisis Management Crisis Study 118

Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? positive, neutral or negative) and prioritized according to potential reputational impact.

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Publicity Banking YouTube Social Media 87

MaccaPR

FEBRUARY 19, 2018

But as CrossFit discovered, allowing every affiliate to manage its own social channels without oversight puts your company’s brand reputation in the capricious hands of people who may have a radically different idea of what’s appropriate to post online. CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL.

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Instagram Crisis Local Privacy 98

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

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Publicity Reputation Crisis Communications Film 77

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. What the CSA’s communications team did for the Chris Hadfield mission was literally and figuratively out of this world! Which real, historical or fictional person or brand would you like to give a reputation makeover? What is your favourite occupation in PR?

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Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. What the CSA’s communications team did for the Chris Hadfield mission was literally and figuratively out of this world! Which real, historical or fictional person or brand would you like to give a reputation makeover? What is your favourite occupation in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

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Trends YouTube Video Social Media 105

Waxing UnLyrical

MARCH 15, 2018

Even easier, is providing links to the corporate website, crisis response tools like Blink OnDemand Crisis PR with messaging and proof points, YouTube videos and blogs that can then be embedded in employee posts.

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Employee Crisis Corporate Social Media 70

Cision

DECEMBER 4, 2017

So, the GitLab staff decided to rope in the professional community for help. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. This strategy turned GitLab’s crisis into a challenge for fellow community members.

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Crisis Brand Branding How To 271

Stephen Waddington

NOVEMBER 10, 2017

Also in crisis communication. As a starting point check out a free bot building platform such as Botsify or Chatfuel , and an online YouTube tutorial. The opportunity for a conversation to turn sour and the reputational damage of a bot engaging inappropriately in a human conversation could be severe. Broken bots.

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Tools Publicity Software Transportation 79

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

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Katie Paine's Measurement Blog

MARCH 29, 2023

NASA’s heritage and enduring reputation helped it recover. Their crisis erupted on Twitter, and yet the CEO (yes another one) responded with a terrible video. All organizations that have been the victim of a Tweetstorm are much better off when they respond first on Twitter, rather than talking to the media or doing a YouTube video.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Our collective psyche is going through a proliferation of content.

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