Crisis Management 101: Shark Week Case Study, Pt. 1
Shift Communications
JULY 19, 2017
Anyone Could Need Crisis Management (…and at Anytime). woke up and saw a Shark Week promo as he waited for a video to load on YouTube. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. Let’s pretend our shark client’s name is G.W. This morning, G.W.
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