Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 96

Ethics Crisis Transportation Airlines 96

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

Solo PR Pro

NOVEMBER 1, 2022

Melissa’s unique job title stems from her belief that her primary job is to put together big, integrated marketing and communication plans for clients — something like a blueprint that guides their work. She feels what makes MVW Communications stand out is her focus on supporting clients’ internal communications.

Meeting 52

Meeting Crisis Crisis Communications Writing 52

Prakkypedia

JULY 8, 2014

Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107

Corporate Communications Guidelines Policies 107

5W PR

SEPTEMBER 11, 2019

In the past, many journalists who left traditional news media migrated into public relations. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 190

Writing Communications Marketing B2B 190

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. When I was asked to speak outside of the U.S., Until next time!

Interviews 105

Interviews Ethics Government Internal 105

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Right now, the biggest focus is on writing and presenting content for mobile consumption. Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends 120

Trends Mobile Web System 120

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. So if you’re just starting out and want someone to secure media coverage and maybe a couple of awards, then a consultant is a good option. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. click any image for higher resolution).

Publicity 89

Publicity Media Advertising Advertising 89

Reputation Us

APRIL 4, 2016

But I assure you, it is for the betterment of our client communications. At LT Public Relations , we address these questions with every client, whether we are working on a crisis communications strategy, or a public relations plan for long-term reputation management. “So Relate everything you write to them.

Publicity 60

Publicity Crisis Communications Writing Meeting 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. NOTE: Originally published on October 15, 2008. I have done everything I could do in my career to move it in that direction.

Reputation 52

Reputation Social Media Internal International 52

Prohibition

JANUARY 14, 2022

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. How will they deal with the media? Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PRSay

MARCH 29, 2021

Conduct research on the media outlet and interviewer. Conduct internal and external research to understand the issues and potential landmines. Determine the goals of the interview and the position to be achieved; write your headline; develop major themes (sound bites) for focusing the discussion.

Media Training 180

Media Training Training Interviews Media 180

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Solo PR Pro

JANUARY 7, 2020

You can specialize in a single area, such as media relations, crisis communications or social media, or offer a broader range of services. Writing this in your plan will help you clarify and clearly communicate this to potential clients. Will your clients be local, national or international?

Insurance 53

Insurance Insurance Resources Crisis Communications 53

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Have an announcement from a PR tech vendor?

Employee 133

Employee Software Survey Tools 133

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Brands in Politics ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. How often does the Financial Times write stories about itself?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” But, I’d say that it’s easier in that what we do in PR has really expanded, creating more opportunities for those who want to pursue a career in public relations. We joked about it!

Publicity 62

Publicity Storytelling Pitching Nonprofit 62