Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. From journalist to PR pro.

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Meeting Handbook Newspapers Government 97

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Burrelles Fresh Ideas

JANUARY 30, 2024

“PR practitioners are well positioned to comply with these types of disclosures given their expertise in digital communication and the ethical awareness the field has for transparency and trust,” wrote Dr. Myers.

Ethics 97

Ethics Crisis Transportation Airlines 97

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Landis PR

JULY 10, 2023

While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the communications industry must remain ever diligent. Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation.

Journalism 52

Journalism Training Consumer Tools 52

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. So let’s call it like it is!

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Social Media Crisis Media Viral 252

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? How are you going to be more successful? Are you intending to implement new tools? What about services?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By I’d like to believe, PR agencies that specialized in crisis communications can identify here. The Role of Technology on the Legal Market.

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Agency Trends Marketing Survey 99

Ethical Voices

JUNE 20, 2022

I’ve worked with both Southern California agencies and have been in Northern California for the last about 20 years or so working on pretty much every subject you can think of and all kinds of things from crisis communications, public outreach, et cetera. Where I think this happens a lot is in the technology industry.

How To 52

How To Ethics Technology Course 52

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. They are actively trying to stay connected with the industry and making an impact in the classroom. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. Sizing up or prioritizing responses in crisis communications. Subscribing to blogs, email newsletters, press releases and other communications.

SEO 66

SEO Tools Engineering Web 66

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. The second is an increase in ‘pay for play’ publishing.

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Writing Communications Marketing B2B 200

Onclusive

NOVEMBER 29, 2017

At the world’s leading content marketing conference, Content Marketing World, you can learn and network with the best and the brightest in the content marketing industry. PRSA International draws the most industry vendors, including practitioners, in a who’s-who quest to highlight the best strategies, products, and more.

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Conference Content Marketing Marketing Education 210

Cision

JUNE 30, 2016

No matter how many new platforms and technologies emerge, the core PR foundation stays the same. In this interview, Sandy discusses how technology has transformed communication, the importance of developing a comprehensive communication program and why you should be persistent for stories you believe in.

Technology 149

Technology Journalism Nonprofit Creativity 149

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. There will no doubt be more hard times ahead for the media industry as they navigate change, but despite news to the contrary, it’s not all bad news.

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Media Radio Print Newspapers 103

Cision

AUGUST 31, 2015

provided attendees with insightful lessons from major industry leaders, including Mark Schaefer , Maddie Grant , Jamie Notter , Jodi Gersh , Jen Nycz-Conner and Andy Gilman. Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. Also, Amazon but my husband may be reading this.).

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Brand Branding Reputation Corporate 115

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

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Pitching Writing Engineering Wikipedia 40

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. Even in crisis communications, or maybe even especially in crisis communications, VR could be useful. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. Those don’t go away just because we have a lot of technology. Joining me on this week’s episode is Ellen Crane, APR, Fellow PRSA. What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

Cision

APRIL 5, 2017

To maintain credibility, you must be able to call BS when there’s BS and use impartial and critical observations of the industry, and celebrate when it’s done right. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. That’s how you muddy the waters. How are you looking at the data?

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Report Media Advertising Advertising 225