Shift Communications

NOVEMBER 16, 2017

Legitimate critics will complain about their experience in a way that reveals a discernible issue such as long wait times, poor customer service, etc. Baseless criticism communicates a non-specific sentiment (“XYZ brand sux!”) ” How to handle criticism. If your service is slow, own up to it.

How To 84

How To Crisis Communications Crisis Customer Service 84

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Crisis Communications. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Polaris

JUNE 24, 2016

How to Tell Your Customers about a Data Breach. #1 These are words to live by when it comes to issues management and crisis communications. While your IT team is busy containing the security problem, communicate quickly, directly and honestly with affected customers and other stakeholders.

Communications 119

Communications How To Crisis Survey 119

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Onclusive

AUGUST 22, 2017

Crisis Communications. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. .

Media Training 397

Media Training Crisis Communications Conference Training 397

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)? Operations.

Crisis 100

Crisis How To Crisis Management Exercises 100

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. Rose of DKR Communications. How best to navigate this evolving landscape?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

PR in High Definition

AUGUST 27, 2019

In any crisis, it’s important to establish the facts: who is calling you and are they who they say they are? If it’s an unhappy customer, then should you pass it on to customer services? The post How to avoid comms crisis turbulence appeared first on Firefly Communications.

Crisis 72

Crisis How To Reputation Newspapers 72

Melissa Agnes

OCTOBER 22, 2014

By attending this conference you will learn: Proper and strategic ways to communicate on social media to ensure maximum views and a continually growing community. How to position your agency as a social media influencer. How to maximize the use of pictures and videos and learn why your fans and followers love them.

Conference 228

Conference Social Media Crisis Crisis Management 228

Cision

AUGUST 30, 2016

Yes, we tend to be the ones who want to talk about how issues may impact our audiences, but we can’t develop a proper plan without input from our counterparts. Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. How are you going to jump on this?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Prohibition

DECEMBER 9, 2021

This means that things can quickly be picked up by the press and seen by millions of people before you have a chance to get it under wraps – which is why it is more essential than ever that you are prepared for a PR crisis. How to prepare and fix a PR crisis. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

FEBRUARY 17, 2015

Yet useful content, acknowledging the needs of existing customers, is another savvy way to turn fans into fanatics. Businesses should want loyalty for two reasons, first for the obvious implication for retention, but also from a PR perspective, for crisis communications planning. Good Customer Service is Good Marketing.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Melissa Agnes

OCTOBER 22, 2014

By attending this conference you will learn: Proper and strategic ways to communicate on social media to ensure maximum views and a continually growing community. How to position your agency as a social media influencer. How to maximize the use of pictures and videos and learn why your fans and followers love them.

Conference 100

Conference Social Media Media Crisis 100

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” The decision to respond typically rests in how much traction an article is receiving, which until now is basically an educated guess. in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Cision

JUNE 3, 2015

Global brands aren’t exclusively looking to sell more product when they engage in corporate social responsibility campaigns, they aren’t only concerned about your order when they deal with your customer service issue, and they aren’t merely looking to offer you coupons when they ask for your email address or request you follow them on Twitter.

Crisis 120

Crisis Construction Viral Reputation 120

Critical Mention

AUGUST 21, 2018

Below we’ve listed steps on how to handle negative online reviews: Keep calm. However, responding with a short, sympathetic reply ensures the customer feels heard and shows your company’s commitment to your customers. Eventually, you’re going to get a negative review.

Customer Service 61

Customer Service Writing Financial Local 61

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. Be flexible.

Crisis 186

Crisis How To Brand Branding 186

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Waxing UnLyrical

APRIL 11, 2012

Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan. It’s a real relationship, people – you have to cultivate it.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Prohibition

JANUARY 7, 2022

You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? The first rule of crisis communication is to acknowledge the problem as quickly as possible. Don’t have a crisis management plan yet? No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Mindful Marketing

JULY 15, 2015

Every brand must have a crisis communications plan. ” Every good PR team will have some kind of crisis communications in queue, and revisit it yearly to ensure it remains applicable and current in our constantly changing business and communications environment. You have to plan for the worst.”

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Cision

DECEMBER 14, 2015

The purpose of this post is to talk about optimizing your social networks so that stakeholders can effectively pull messages from them in a crisis. Want more tips on how to deal with a crisis online? In non-crisis times, this is simply social care (customer service). Read our free white paper today!

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! Knowing how to get your audience to listen, but by listening to them first! I’m a skydiver [Editor’s Note: 400 jumps so far!]

Interviews 54

Interviews Financial Social Media Crisis 54

Waxing UnLyrical

SEPTEMBER 28, 2010

To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media. Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed.

Social Media 61

Social Media Media Crisis Energy 61

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them.

Airlines 137

Airlines How To Engineering Radio 137

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Read All About It!

Community 82

Community Publicity Web Social Media 82

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Then, based on the output, you can customize your requests from there. Create community-focused events or initiatives. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them.

Airlines 65

Airlines How To Engineering Data 65

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. None of us have done enough. If not you should be afraid, very afraid.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

JANUARY 12, 2016

More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” . By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos. Product announcements.

Survey 60

Survey Corporate Social Media Media 60