Remove Creativity Remove SEO Remove Storytelling Remove Technology
article thumbnail

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

SEO 120
article thumbnail

How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170
article thumbnail

The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Understanding SEO.

article thumbnail

Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306
article thumbnail

How New Journalistic Practices Are Influencing The News Release

Business Wire

New technology brought in new challenges and revolutionized our relationship to media consumption. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. The smartphone is our connection to the world.

Mobile 152
article thumbnail

Will Generative AI Replace Marketers and Content Creators?

Landis PR

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. And we’re all feeling the pressure to embrace these tools.