Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. Maxim: There definitely are, and I'll tell you where they are. Maxim: That's definitely.

Radio 52

Radio Hotels Course Social Media 52

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? Whilst the technology is still at its early stages, brands and comms professionals need to work together and start thinking about how they can use mixed reality to their advantage. So, what are the crazy trends predicted to become lifestyle norms by 2027? Yes please. I’m a trendjacker extraordinaire.

Trends 59

Trends How To Retail Google 59

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. DALL-E is developed by OpenAI, which also makes the popular ChatGPT tool.

Software 122

Software Pitching Ethics Privacy 122

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

ZudePR

MARCH 22, 2018

H: What about the print quality? If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. Having downed tools on 28 December, I picked them up again on 5 January, and limbered up for a few days: A: What technology would I use to write the book?

Writing 83

Writing Google Blogging Exercises 83

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. The media landscape has been changing for many years.

Reputation 62

Reputation Media SEO Case Study 62

Cision

AUGUST 3, 2016

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). The challenge is that each demands a slightly (or more than slightly) different approach.

System 120

System Newspapers Technology Brand 120

Waxing UnLyrical

APRIL 2, 2016

That is why the very first “C” stands for “corollary” – something that naturally follows or results from another thing ( Merriam-Webster definition ). Element #2: Creativity. ” Creativity in the Social PR Context. Creativity, for Social PR pros, is not (just) about being able to use Photoshop.

Strategy 40

Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225