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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Awards like these help showcase a company’s dedication to change the gender imbalance in the technology industries. Entrants should definitely read the fine print in the rules/guidelines before entering.

B2B 295
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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning and landing a story The definition of news is the release of a story that wasn’t previously known. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format.

Tools 203
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Understanding the millennial consumer

5W PR

As digital natives, they can command technology. For millennials, a recommendation from a friend can be more effective than a print ad. If a brand has a cause that it believes in, then millennials would definitely support that brand. For a business to stand out to millennials it has to get their attention and keep it.

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Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017?

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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Technology has changed communication behaviors, too.

Handbook 131
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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Wired describes itself as covering the intersection of technology, science, art, and culture. How trade coverage wins. Trade coverage has built-in relevance.

Pitching 168
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April Tech News Roundup

PR in High Definition

BBC News reported that Facebook and Samsung have donated thousands of devices to the NHS, Twitter chief, Jack Dorsey, donated a quarter of his fortune ($1bn) to fight coronavirus ( Guardian ) and a non-profit has released an open source tool that allows you to print reusable protective masks in just a few hours.

Energy 62