Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. This could really solve some of the measurement issues that PR has had over the years. The important thing is to think about how you can get the customer what they want. Would you say that’s true?

Technology 120

Technology Analysis Data Tools 120

PR 20/20

JANUARY 15, 2019

Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Ask sales for the top questions they receive, and turn customer concerns into a blog post. First step: measure everything. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Will you hold an external or internal press conference? 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Attribute/drive creative social PR campaigns. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co.

Big Data 92

Big Data Data Publicity Analytics 92

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. I’m sure that’s purposeful (and very smart).

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 187

Marketing Content Marketing Data Social Media 187

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

PR 20/20

JANUARY 22, 2019

A good talk trigger example is Amazon’s customer service. While some may argue good customer service is hard to find, Amazon contradicts this modern stereotype. If a customer experiences an issue with their order, whether it be damaged, incorrect, lost, etc., Amazon customer service will have your back.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. Be flexible and creative. Personnel in charge of security. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Instant Replies (Autoresponders).

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 13) Mike Stelzner. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164