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The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

Prioritization / Triage – ranking and managing various problems by severity and urgency. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Not that those forms and lists don’t have a place in crisis management.

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Why PR And Marketing Matter Now

ImPRessions - Crenshaw Communications

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. As many states contemplate reopening, smaller businesses have an opportunity to be creative. In times of crisis, change, or transition, leadership is critically important.

Marketing 225
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What Competitor Insights Should Comms Professionals Look For and Why? 

Onclusive

Observing your rivals’ successes and gaps can spark creative ideas for campaigns, content, and engagement strategies. Lastly, is the enablement of more informed decisions around crisis management. This knowledge enables you to build proactive crisis management strategies.

Analysis 221
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. Now everything is PR, communications, and management.

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Fortunes Crown: Maxim Behar - An Incredible Man Who Overcame Adversity With Creativity, Ethics, And Responsibilities

Maxim Behar

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52
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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. He is the 2022 PRSA international assembly delegate.

Local 133
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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. PR practitioners have valuable skills that cannot be replicated or replaced by AI, such as strategic thinking, crisis management and the ability to build relationships. Connect with him on LinkedIn.