Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

JUNE 16, 2020

Bridging the gap of human connection that goes beyond economic and corporate status.” Writing so that the reader can understand (perhaps a more technical topic).” Putting a face or personalizing public affairs issues so that people understand relevance and importance to them.” A buzzword that results in corporate drivel.”

Storytelling 129

Storytelling Communications Survey Case Study 129

Solo PR Pro

MAY 8, 2018

Corporate communications. Public affairs. Writing and editing. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Direct advertising. Event planning. Fundraising.

Public Affairs 40

Public Affairs Internal International Community 40

Cision

FEBRUARY 17, 2016

Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military. My guiltiest pleasure is…listening to movie scores while writing. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. What are some of the key components of a successful marketing strategy?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Communications Conversations

DECEMBER 8, 2022

Holly is now the vice president of corporate branding and partnerships at Polaris. Molly is the chief communications and public affairs officer with Shipt. Her start : Writing intern, Ronald McDonald House Charities. Where is she now? She’s had six different jobs at Polaris in her 10+ years with the company.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. It’s expanded to include public affairs and government relations as the norm.”. Writing even more bylines and blog content to become our own media company rather than rely on earned mentions and features.”. More internal comms.

Communications 120

Communications Crisis Internal International 120

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Landis PR

SEPTEMBER 11, 2023

However, I’ve found that writing a laundry list of items to tackle can be both overwhelming and inefficient. There is a plethora of resources online featuring “tech hacks,” so take some downtime to teach yourself shortcuts that can help you shave valuable time from your projects.

Energy 64

Energy Study System Writing 64

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. AI tools can’t handle the nuance that comes with providing sound strategic counsel. While AI may provide a solid starting point for a press release or blog post, it’s not going to churn out a polished product.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 98

Interviews Publicity Technology Social Media 98

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. It also has huge potential in corporate communications in practice areas such as investor relations where a company can ‘take’ investors and analysts to a remote site or location to see and experience it.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PRSay

FEBRUARY 27, 2017

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. Baker eventually became president at the firm and was later elected president of the Philadelphia chapter of the Public Relations Society of America. PR is a great career field.

Conference 60

Conference Education Public Affairs Television 60

NewsWhip

APRIL 14, 2021

And so those three groups work along with a number of external functions within McDonald’s, such as public affairs and government relations, sustainability to really develop a honed intelligence that is both strategic and also very much focused on the reputational role of McDonald’s. And then we also have reputational risk.

Analytics 78

Analytics Data Crisis Reputation 78

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear. This means there is no chance you’ll pigeon hole her on a conference agenda.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear. This means there is no chance you’ll pigeon hole her on a conference agenda.

Communications 40

Communications Conference Government Policies 40

Bad Pitch Blog

APRIL 12, 2009

During the rainy late winter, I had a damning thought about the industry we bake in: maybe PR professionals aren''t as necessary as we were to the corporate culture. Write up press releases with some good words in them, get the messages right, pick up some ink, pat yourself on the back.rinse and repeat. Don''t look so shocked.

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40

Stuart Bruce

JUNE 24, 2015

Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. FutureComms15: The death of SEO and the rise of the brand story | Sarah Hall writes up the SEO panel on how it is moving from technical expertise to people expertise.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Maxim Behar

NOVEMBER 15, 2023

In my opinion, if you put in the sense of the word propaganda lying or telling untruths or trying to influence these untruths has nothing to do with the business called Public Relations. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. Get busy doing public outreach.

Hotels 64

Hotels Newspapers Journalism Ethics 64

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Communications Conversations

MAY 13, 2015

Natalie Anastasia is a junior at the University of South Florida with a bright future in the public relations industry. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Pete/Clearwater. Jacqueline Laster.

Groups 60

Groups Internal International Conference 60

MaccaPR

MAY 28, 2015

minute video (below) from the fictitious corporation HUVr Tech (actually, Funny Or Die) that seemed to promote a real life version of Michael J. Contrasting the intimacy of her hand-drawn message to Dad with the immensity and technology of space, and the cars writing in unison across miles of lake bed is effective. It was a brand win.

Film 48

Film Marketing YouTube Advertising 48