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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. Absolutely!

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

A continued emphasis on credible and diverse sources Our survey found that when generating story ideas, finding sources or verifying information, young journalists often turn to reporting in the field (94%), primary-source networks (92%) and experts and think tanks (92%), much more than they rely on social media platforms.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments.

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Will Gary Lineker get a red card from the BBC over his tweets? Probably not

Mark My Words

The Guardian Gary Lineker may have famously managed to avoid being carded for foul play during a 16-year professional football career, but the latest politically loaded social media salvo from the BBC’s highest-paid presenter has the corporation’s director general seeing red.

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5 Tips to Effectively Engage Generation Zers

PRSay

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

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Behind the Headlines With Ted Meyer

Cision

When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. Faxing press releases was still fairly high-tech, we produced a 200-page hard copy clip report every week, and we used gigantic books of media contacts – which were updated annually – to create our press lists.

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Behind the Headlines With Glenn Boyet

Cision

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? I believe that results matter.

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