Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. The company has done a couple of things historically that allow it to stand out in the market.

Software 163

Software Tools Print Technology 163

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Do you need help with B2B tech marketing and PR?

Software 175

Software Marketing Leadership B2B 175

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. The post Hidden PR Tools In Top Movies appeared first on Crenshaw Communications. Lesson learned!

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Meltwater said it acquired Klear, an Israeli-based company that provides an influencer marketing platform. Give our services a try.

Tools 101

Tools Survey Pitching Analytics 101

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers.

Creativity 156

Creativity Meeting Advertising Advertising 156

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Corporate Communications. Corporate communications regularly involves interaction with senior leaders and HR departments. .

Media Training 397

Media Training Crisis Communications Conference Training 397

Flack's Revenge

APRIL 13, 2022

Internal PR teams also rely on PR tech. He speaks in detail on the topics and others: The latest and greatest, from the incumbents and challengers Where to invest for best results How to DIY with free tools The impact of AI and NLP Areas for improvement. A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR

Software 156

Software Tools Technology Resources 156

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. There are many instances of corporations falling short with their communications.

Communications 130

Communications Social Media Employee Crisis 130

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. PE firms own the largest tech companies in the PR space.

Software 143

Software Reddit Technology B2B 143

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Presspage

APRIL 11, 2024

It included photos, videos, press releases and even a chat tool for sending instant inquiries to us. With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

NewsWhip

MARCH 27, 2023

There are blurred lines between teams across marketing, comms, and insights The second thing that many of the comms leaders around the table had noticed in recent years is the increasingly blurred lines between teams. Part of this is down to the tools that the above set of teams have available to them to do their jobs.

Data 148

Data Crisis Corporate Crisis Management 148

Communications Conversations

JANUARY 5, 2016

My internal and employee comms friends aren’t going to like this post. But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. This one falls on us, as corporate communicators.

Corporate 60

Corporate Employee Web Tools 60

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 160

Brand Branding Reddit Pitching 160

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. For example, to gain a foothold in a new vertical market or geography. AI is something that is missing from most of the incumbent PR software tools.

Company 157

Company Tools Technology Software 157

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve?

Measurement 368

Measurement Guidelines Data Education 368

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. It’s also a valuable tool for public relations practitioners to operate effectively within the broader commercial context that can often elude them.

Brand 98

Brand Branding Ethics Internal 98

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

OCTOBER 29, 2021

For nearly 20 years, Flores has developed communications strategies for brands, with an emphasis on multicultural markets. There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. A lot of my experience has been with the Latino market.

Case Study 158

Case Study Nonprofit Corporate Tools 158

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 121

Technology System Government Groups 121

PRSay

JUNE 2, 2021

Mind Tools suggests that it starts by asking a key question: What do we need to do to win in our segment of the market? This requires gaining a detailed understanding the client and their market, and then mapping out the best possible route to success. . — a treatise that remains the most influential strategy text today.

Strategy 179

Strategy Meeting LinkedIn Communications 179

Sword and the Script

JANUARY 28, 2020

This makes modifications a little easier and faster since some monitoring tools require you to click back out into a separate tab to adjust the findings. The media contacts section works completely differently than any other solution that I’ve seen on the market. Notified says some customers use this for internal communications too.

Software 119

Software Tools Publicity System 119

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. More internal comms. More internal comms.

Communications 130

Communications Crisis Internal International 130

Sword and the Script

MAY 29, 2018

4) “I wish more would get how much more audiences appreciate communications than marketing. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. It needs to be authentic.”.

Corporate 80

Corporate Communications Survey Employee 80

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Here are three takeaways from the survey.

Survey 88

Survey Measurement Employee Retail 88

PRSay

APRIL 8, 2019

Chief Marketing Officer and VP, Marketing and Communications, Renown Health. Senior Manager, Corporate Communications at Marvin Windows and Doors. I now have an unparalleled sense of confidence because I have the tools I need. VP and Director of Marketing, Trust Company of Oklahoma . Hendery, MA, APR. Paul, Minn.

Public Affairs 148

Public Affairs Healthcare Ethics Corporate 148

Konnect Agency

OCTOBER 30, 2019

No matter the industry, marketing has become increasingly complex! Finding the right marketing mix means integrating a variety of strategies and tools, across multiple platforms, including paid and organic. But not all marketing mixes look the same. And, I’m sorry to spill the beans, but there is no secret sauce.

Marketing 64

Marketing Consumer Local Social Media 64