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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 3) Emotional connection with customers. “I 5) Alignment of marketing and customer success. “A

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? How To Spot The Most Dangerous Reputation Threats.

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8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR.

United changes course on employee ‘lottery’ after backlash

PR Daily

Fierce criticism caused United Airlines to put the brakes on a lottery system meant to replace its current employee bonus program. The core4 program Kirby referenced is designed to make employees at United a more caring lot as they carry out their daily duties at the airline.

Guidance for adding humor into corporate writing

PR Daily

The funny thing about corporate humor is that it’s typically not. RELATED: Create powerful corporate content that engages both internal and external audiences ]. Either way, your corporate credibility is at stake. Author and “motivational humorist” Allen Klein chimes in: Never start your writing with a joke, or include a joke, in any corporate communication unless you are illustrating or making a specific point with it.

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. There was no mention of the customers’ race, or of why a Starbucks employee had called the police.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Gigantic multi-national and trans-national corporations have no respect for borders or governments. The motion was “You don’t need compliance rules when your employees have social media.” Even if you don’t choose to be transparent people will see through your corporate armour.

United Airlines: When Common Practices Goes Bad

Return on Reputation

This situation seemed to flip the script, where the bad behavior came from the employee , not the passenger. Any airline faces this risk, and is only as good as the judgement of a single employee in a single moment.

The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate Communications. Corporate communications regularly involves interaction with senior leaders and HR departments. .

Putting the public in public relations: PR is everyone’s job

Media Bullseye

One of the side effects of social media’s rise is an understanding of how interconnected corporate behavior is to its public image. The link between front-line employees and PR is customer service. Most likely it is because it takes time for a new service culture to “take.”

Follow these 8 steps to prepare for a crisis

PR Daily

Preserving your reputation is vital. It begins with a mindset change—companywide—toward realizing that reputation is a crucial asset and a key consideration in every decision. RELATED: Take the first step in achieving corporate communications excellence ].

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Becoming a lifestyle brand, the Apple way

Return on Reputation

I’ve led corporate branding and narrative development for companies in every industry, from start-ups to the Fortune 100. Because for their audiences, they are not corporations, they are a lifestyle. Every corporate story starts with a mission.

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7 Aretha Franklin quotations to inspire PR pros

PR Daily

Employees often are the largest sources of interesting stories about your brand. Consumers on social media offer a plethora of feedback, including what they love (and despise) about your products and services.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. PR is a primary tool for corporate speech on social issues.

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PR lessons from the social media hoax targeting Starbucks

PR Daily

An Atlanta-area Starbucks closed after it received phone threats and the parent company was unable to convince some that a social media post claiming to be from a disgruntled Starbucks employee was a hoax. Starbucks’ response was intended to reassure its customers and the public at large.

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

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Follow these 8 steps to prepare for a crisis

PR Daily

It begins with a mindset change—companywide—toward realizing that reputation is a crucial asset and a key consideration in every decision. Seeing new, tangible evidence will be more likely to resonate with employees on an emotional level.

What American Airlines’ crisis response can teach brand managers

PR Daily

An employee comes into the frame and the male passenger says, “You do that to me and I'll knock you flat.” The employee repeats, “Hit me,” and the passenger says, “I'll knock you out.” The captain pulls the employee away. Focus on reputation management.

Twitter mourns Mr. Peanut, Coca-Cola won’t give up plastic, and Hallmark Channel chief steps down

PR Daily

Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more. The organizations were chosen based on several elements that boost both their reputations and bottom lines.

An Uber bot blunder and a Chase ‘motivational’ gaffe yield key lessons

PR Daily

In Uber’s case, a loophole in the code for its customer service reply bot allowed a Twitter user to trick the program into posting a racial slur. For Chase, a human user tried to jump on a hashtag trend, but instead offended some customers. Develop your brand’s reputation.

Expert interview – Scott Guthrie on PR in the Digital Age

Prezly

What do you think are the biggest (digital) challenges the PR and corporate communication industry faces today? Nurturing influencer relations as a discipline and placing corporate values at the heart of client work are two ways in which public relations can maintain and grow its influence. We seek to earn positive reputations for our clients by aligning client expectations with the expectations of publics. From customer service to HR, from the C-suite to logistics.

20 key responsibilities for today’s PR pro

PR Daily

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication and the like. Corporate communications. Corporate communications regularly involves interaction with senior leaders and HR departments.

4 rules Grubhub follows to drive social media success

PR Daily

million followers across Grubhub’s and Seamless’ social media profiles on Facebook, Instagram and Twitter, the food-ordering services dish up tasty interactions and keep fans coming back for more.

4 tips to prepare for and mitigate a crisis

PR Daily

It could come in the form of a manufacturing mistake, security breach, contaminated food item, rogue employee or—as we’ve seen in the news more frequently in recent months—an executive-level misdeed. Prioritize employee, not customer, communications.

How and why plain text is making a comeback—via chatbots

PR Daily

That is, you’ll provide Cortana some verbal input about a company or service, and Cortana will bring that company’s bot into the conversation. Originally a website and email newsletter, Purple pivoted to a messaging service that functions over SMS.

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Three Steps to Successful Crisis Communication

Melissa Agnes

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Customers / clients. Employees. Crisis communication is one of the most important aspects of your crisis management.

Why Do-It-Yourself Public Relations Is An Urban Legend

Polaris

At worst, it’s a recipe for corporate disaster. For a PR pro, publicity is just one small part of managing a company’s reputation. Sharing the pros and cons of holding regular town hall meetings with employees, or. If you don’t get back to them when you say you will, arrive unprepared for an interview or make claims you can’t substantiate, reputable journalists are unlikely to take your call a second time.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas.

Your audience with the public

Stephen Waddington

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Facebook has a strong and growing platform of services including Instagram and WhatsApp. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The result is pointless at best and a reputational issue at worst. They are using it to build relationships and reputation.

Relations with customers and prospects

PR Conversations

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today.

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South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

or “How can we use the concept of privilege to protect our reputation?”. The Northridge Group’s State of Customer Service Experience 2019 report revealed that 72% of consumers are likely to switch to a competitor after only one negative customer service experience.

Relations with customers and prospects

PR Conversations

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today.

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Five Ways Social Media Makes your Planning Process More Strategic

PRSay

Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders. Use social media to learn what your competitors are doing, saying, sharing and how their stakeholders are feeling about them vs. your company, products or services.

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. In other cases, you’re seeing the alignment start to make a lot more sense as marketing organizations start thinking about the customer experience more broadly. . So, marketers work at doing things like customer Journey mapping, customer experience mapping.

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

The corporate world needs to stop trying to suppress people's personal lives and ability to express their opinions. Custom Culture???????????????????????????????????????????????????????…

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PR Basics Based on Principles will Never Change

PR Fuel

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. We think we know exactly what our customers want, but sometimes, we’re wrong. Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Tell the customer and the media what your company does.

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