Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” 57% are neutral about trust in NGOs.

Government 136

Government Survey Ethics Media 136

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 116

Measurement Communications Survey Web 116

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Another day, another survey about the contribution of the communication function to management. (I

Internal 52

Internal International Survey Measurement 52

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. Karen was one of five contributors to this year’s survey – helping to both draft questions and analyze the results. Lack of employee experience”. 25% lack of employee experience.

Communications 146

Communications Survey Employee Measurement 146

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. These include communication management, corporate communication and corporate affairs - the term favoured by Deloitte.

Publicity 98

Publicity Corporate Employee Interviews 98

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners.

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Just 12% of survey respondents say they were “very knowledgeable” about AI and its capacity to support PR.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. 16) “That one tactic isn’t king.

Corporate 73

Corporate Communications Survey Employee 73

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 147

Brand Branding Reddit Pitching 147

Communications Conversations

JUNE 6, 2017

And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. And typically it rests of the shoulders of corporate communications and PR teams. ” What’s more, “a third of workers surveyed (32 percent) were not sure they could identify their CEO if asked to from a lineup.”

Employee 60

Employee How To Survey LinkedIn 60

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.”

Internal 218

Internal International Communications Employee 218

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. It’s not about the logo; in fact, it’s not about you.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

JULY 19, 2016

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. Marketing Curiosity: The Cliff Notes to 5 Recent Surveys.

Survey 60

Survey Content Marketing Marketing B2B 60

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. This escalation underscores the urgent need for proactive cybersecurity measures and robust backup and recovery strategies.

Education 110

Education Employee Measurement Agency 110

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. Who better to be your environmental advocates than your employees.

Policies 62

Policies Employee Ethics Survey 62

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. The survey isolates answers from bloggers who report “strong results.”

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try.

Tools 99

Tools Survey Pitching Analytics 99

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JUNE 30, 2020

For example, a recent survey by Ragan Communications found that about 50% of PR professionals say they are working more collaboratively with the C-Suite as a result of the Coronavirus pandemic. A handful of survey takers wrote in with nuanced answers. Out of curiosity, I posted a survey question to Twitter.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

APRIL 9, 2019

For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. In addition, there are links to my take on this survey from prior years as a reference. In my opinion, this salary survey is reflective of broader economic trends. click image for higher resolution). 1) Median PR salary steady at $95,000.

Publicity 92

Publicity Survey Comparison Report 92

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Marketing measurement statistics. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. PR Salary Survey ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Pressure on measurement. Additional duties.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.”

Publicity 85

Publicity Survey Enterprise Pitching 85

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.

Survey 40

Survey Publicity How To Measurement 40