Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. The metaverse, Web 3.0, David Berkowitz , Founder, Serial Marketers .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. But it was no easy task.

Viral 120

Viral Data Web Trends 120

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

SEO 134

SEO Strategy Google Engineering 134

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 137

B2B Company Survey Enterprise 137

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Write unique alt text for each image. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. While it’s important to stay on top of these trends, some press release best practices are truly evergreen.

Case Study 210

Case Study Study Trends Web 210

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Trends. Guest post by Sean McGinnis.

Blogging 111

Blogging SEO Web Google 111

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. Be authentic and let your voice show when writing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Suggesting related search terms.

Software 140

Software Pitching Analysis Community 140

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 103

Survey Report Media B2B 103

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Write a Compelling Meta Description. Share Tweet Share. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. We run so fast and so hard in marketing, we have to make time for reflection. Feel free to start writing about these too, by leaving a comment below. The Chief Marketing Officer ( CMO ) is being asked to do more and more. 3) Survey: B2B Marketing Looks to Build an Audience.

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring. Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? Customer questions are deliberate.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing.

Mobile 96

Mobile SEO Web Google 96

PR Fuel

JULY 12, 2020

People will also trust your brand more when reputable publications write about you. Press release distribution companies also understand core key performance indicators (KPIs), such as web traffic stats, coverage, lead generation, share of voice (SOV), and domain authority (DA). Build Your Content Strategy.

SEO 62

SEO Engineering Web eBook 62

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Write an ebook? budget and resource allocation; KPIs; etc.),

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. I’ve found that employers expect not just one skill like writing, but design skills as well.”. More focus on different products (finally) aside from the typical news release or web story. Too many tasks and too many trends to follow.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

NOVEMBER 12, 2016

The term “buyer persona” has reached peak interest in the last five years, according to Google Trends. If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. Game Theory: Content Marketing as an Infinite Game.

B2B 115

B2B Marketing How To Survey 115

The Resolution Blog

OCTOBER 7, 2015

How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. PR as a subset of SEO!

SEO 120

SEO Engineering Content Marketing Agency 120

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. He authors the newsletter Free Publicity , jam-packed with current PR and publicity trends. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. billion pieces of editorial content.” 4) Details on the Cision-TrendKite Acquisition.

Trends 60

Trends Media Report Technology 60

Critical Mention

NOVEMBER 5, 2019

Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’. Doing so helps increase web traffic and form completions. The more consumers visit your site, the more enter your marketing and sales funnels. Priscilla is the marketing coordinator for Critical Mention.

Social Media 105

Social Media Media Customer Service Radio 105

PR 20/20

JANUARY 17, 2023

These touch points (web pages) should provide the most substantial content pieces. Make these personas a top priority during content creation; they will likely have the most impact on future ROI. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning.

Strategy 52

Strategy How To Technology B2B 52

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Find a way to tie your story into a major enterprise news item or trend. Currently only 5% of news content is an original initiative story. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Find a way to tie your story into a major enterprise news item or trend. Currently only 5% of news content is an original initiative story. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Beyond PR

MARCH 6, 2018

Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

5W PR

MAY 21, 2018

Here, we’ll be looking at just five reasons why companies may consider integrating their PR and marketing strategies to boost their online results. It’s the job of a PR professional to predict and understand the latest trends in a range of different industries. Integration Leads to more Creativity.

Strategy 68

Strategy Marketing SEO Web 68

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 144

Study Media Relations Media Measurement 144

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing.

Content Marketing 78

Content Marketing Resources Pitching Web 78

PeakMetrics Insights

MARCH 13, 2019

It’s an excellent way to get marketing strategy and content ideas while keeping an eye on how organizations perform. Google Trends. Google Trends tells users what terms other people search. Its easy-to-read charts make it possible for nonprofit agencies to see how a trend changes over time. Write or Die.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

FEBRUARY 18, 2020

For example, in my search queries for “should you put a date on content,” just two among the top 10 results did not have a date. In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). Even more important in marketing than the almighty search engine is integrity.

Blogging 119

Blogging Survey Google Engineering 119

Cision

MARCH 30, 2015

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” Content curation is defined as bringing meaningful organization to some subset of all of the content in the world.

Google 120

Google Measurement Content Marketing Engineering 120