Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. The 4 Engines You Need to Pull Off Content Marketing Successfully. the Other Way Around.

Writing 60

Writing Blogging Content Marketing Web 60

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Google 144

Google Engineering SEO Writing 144

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

According to a study by the Pew Research Center, of people getting news on desktop or mobile, more prefer mobile (56% to 42% who prefer desktop). The Content Marketing Institute predicts that, with the right technology finally in place, promotional and even journalistic content is poised for automation.

Trends 120

Trends Mobile Video Film 120

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. One of the most significant findings from the study was that media is now the least trusted institution. While 65% of people obtain news this way, trust in platforms declined 11 points in this year’s study.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

AUGUST 20, 2016

In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Critical Mention

NOVEMBER 9, 2018

So, we’ve listed five trends to look out for this coming year! Publishing social content that generates likes and shares is extremely cost effective. With a background writing for hi-tech startups, she is always willing and ready to learn about the next great advancement in the digital landscape. In fact, it’s free!

Trends 106

Trends Social Media YouTube Storytelling 106

Sword and the Script

SEPTEMBER 20, 2016

Certainly, Chevron, with the trend in lower oil prices isn’t making more in sales than Apple, right? That post was published in June 2015 according to the dateline posted at the time of this writing. The important lesson here is that context matters in content marketing. Looking for future proof content marketing help? .

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Several trends that started in 2021 will grow to carry over into 2022.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

Cision

MAY 22, 2017

New trends arise every year, advising how to make the most of your content marketing tactics. While it’s important to stay on top of these trends, some press release best practices are truly evergreen. ” To get the full story, check out the case study here.

Case Study 210

Case Study Study Trends Web 210

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Cision

OCTOBER 10, 2017

You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. It’s also a good idea to employ media-monitoring practices to keep tabs on current trends. Check out this monster case study from AccessDirect. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. How do you fix this?

Content Marketing 182

Content Marketing B2B Marketing How To 182

Cision

APRIL 21, 2015

Countless studies say that consumers have much better recall of a video than they do static text — and that can facilitate the path to purchase or, in the least, better engage your audiences. From interns to executives, everyone has some writing skill, but many have never put together a professional video. Register now!

Video 120

Video Brand Branding Trends 120

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, how does that happen?

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Distribution is a skill onto itself.

Leadership 191

Leadership B2B Marketing Study 191

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

APRIL 6, 2023

Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas. Conduct Market Research Market research involves gathering information about your target audience and their behaviors.

Survey 135

Survey Data Interviews Reddit 135

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Two Comprehensive Studies about Blogging. Blog posts in 2017 are taking longer to write and are longer in length. Answer: 1,000 words. Answer: 3 hours and 16 minutes.

B2B 60

B2B Blogging Data Survey 60

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. We run so fast and so hard in marketing, we have to make time for reflection. Feel free to start writing about these too, by leaving a comment below. The Chief Marketing Officer ( CMO ) is being asked to do more and more. 2) The Struggle for Marketing Talent is Just Beginning.

Marketing 62

Marketing B2B Content Marketing Survey 62

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Beyond PR

MARCH 18, 2016

“We are constantly developing new items to make sure we offer products that align with current merchandising trends, while preserving our traditional items that our fans have used to fill Easter baskets for many years.” We all have certain memories about spring that stand out to us, and your content should be the same.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Buzzstream

DECEMBER 5, 2019

Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Now that you’ve established a few verticals to target, you can research if the specific topic is trending or if it’s been widely covered in the news recently. .

Pitching 87

Pitching Examples Social Media Trends 87

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

Landis PR

FEBRUARY 28, 2022

The blog: Blogs allow for a more personal writing style than press releases and enable subject matter experts, or new employees like me, to discuss topics that may be newsworthy – but won’t warrant a news story on their own. A warning: don’t start a blog if you can’t generate content regularly. Don’t write for bots.

Web 59

Web SEO Case Study Writing 59

Sword and the Script

JANUARY 19, 2021

I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). Podcast monitoring.

Technology 169

Technology Publicity Software Pitching 169

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle.

Wikipedia 62

Wikipedia Viral Reputation Internal 62